15 Best UK Betting Sites for 2024 | List with all Bookmakers

List with the 15 Best UK Betting Sites

 
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The UK gambling market is saturated with online bookmakers, but you may try the ones on our site as they are among the most reliable and trustworthy. They also offer generous welcome bonuses and have great customer support teams.

Gambling has been a favoured pastime of the British for years now, and the popularity of online and in-person betting continues to grow. Online gambling accounts for 35% of all betting activities in the UK today, which continues to grow.

Unlike other countries, online gambling is legal, and the government has passed simple yet effective laws designed to regulate the quality of online betting sites and ensure users’ safety. Online betting services licensed in the UK are regarded highly internationally, with over half of the profits made from the British online gambling industry coming from overseas.

If you are interested in finding the best UK betting sites, check the options below. Our list consists of trusted, experienced, and proven iGaming operators.

#1 Bet365 – Best UK Betting Site

Bet365 is a household name in the industry because the company is one of the oldest online betting platforms. Available to UK customers, Bet365 is an operator known for its sports section. Despite the popular sportsbook, the company is also one of the top-rated brands among online casino players. Consequently, you can expect to find an array of slots and different kinds of casino games with real dealers.

Aside from the betting sections, Bet365’s customers in the UK use the bookie’s services because of the features. The site is also home to a wide range of promotions for new and existing users.

homepage of bet365
The screenshot was made at 13:56 on 30.11.2021
  • Trusted Online Betting Website
  • Licensed by the UKGC
  • Best Sports Betting Features
  • High Odds
5.0
Founded: 2000
License: UK, Bulgaria, Gibraltar
Country: UK
Applications:
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • Excellent reputation
  • Solid selection of promotions and features
  • One of the best sports sections and online casino
  • Cons:
  • Sophisticated registration process
  • Lacks certain betting sections, such as bingo and keno

#2 Betway – Best Sports Betting Odds

Known as one of the most reputable gambling companies worldwide, Betway is a gathering point for UK punters. The site offers a minimalistic and contemporary design, making it one of the most visually-appealing platforms. The good news is that Betway offers more than looks. The site is known for having an excellent sportsbook. ESports fans are also notorious because the betting operator gives them access to more games and markets.

Although the sports betting options and features make Betway popular in the UK, the company also has a casino. In addition to the regular casino section, the operator also features a category called Vegas.

homepage of betway
  • Trusted & Secure Online Betting Site
  • Competitive Sports Betting Odds and Markets
  • Great Range of Casino Games
  • Professional Customer Support
4.9
Founded: 2006
License: UK, Malta and other
Country: UK
Applications:
Live betting Yes
Cashout Yes
Poker No
Casino Yes
Live Streaming Yes
  • Pros:
  • One of the leading eSports betting sites
  • Incredible features, markets, and odds for sports
  • A large and high-quality selection of casino games
  • Cons:
  • Sometimes, there are more bonuses for the casino section than for sports

#3 BoyleSports – Best Betting Site for Horse Racing

There are not that many iGaming operators that can compare with BoyleSports. The latter is one of the best UK betting sites for various sports, such as horse racing. BoyleSports allows its clients to punt on every popular race. Furthermore, they can expect to find different kinds of horse racing bonuses.

The sportsbook is this operator’s pride and joy, but it has a few other tricks up its sleeve. Online bettors in the UK can play casino games, wager on fantasy sports, download a poker client, play bingo, and try some popular lotto games.

homepage of boylesports
  • Trusted & Licensed UK Brand
  • Great Customer Support
  • Competitive Odds
  • Various Sports Betting Features
4.4
Founded: 1982
License: UK, Gibraltar
Country: Ireland
Applications:
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • The bookie has every sought-after betting section
  • One of the best sites for horse racing
  • Innovative features
  • Cons:
  • The design won’t be to everyone’s liking

#4 Betfred – Best UK-based Bookmaker House

Although it may seem like any other gambling operator focused on the UK market, Betfred is different. Thanks to its license from the UKGC, Betfred operates legally within the country. As expected, the bookmaker offers a world-class gambling experience.

Betfred is mostly famous for offering a top-notch sportsbook. However, the company also has a casino section, virtual sports, poker category, bingo variations, etc. Of course, the gambling site is known for its features. The latter includes In-Play, Live Streaming, and Cash Out.

Like other top UK betting sites, Betfred also provides gamblers with a variety of payment solutions.

homepage of betfred
  • Trusted & Licensed UK Brand
  • A wide array of promotions
  • Various Sports betting features
  • Various payment options
4.7
Founded: 1967
License: United Kingdom and Gibraltar
Country: UK
Applications:
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • Different online payment options
  • Interesting betting sections
  • Popular features
  • Cons:
  • A relatively long registration process

#5 Unibet – Top In-play Betting Site

Unibet found a spot in this list of online bookmakers for the UK because of its excellent sections. In addition to the sports category and the casino, the betting site offers a poker client, a bingo room, and even a racebook.

Another thing that makes the company stand out is the betting guides. Online bettors in the UK can learn the ins and outs of almost anything related to gambling. Hence, Unibet is often the preferred option for inexperienced online punters. Unibet is also among the betting brands with apps for Android and iOS and several promotions.

homepage of unibet
  • Trusted Betting Site
  • Great Range of Daily Sports Betting Markets
  • Live Streaming & Other Features are Available
  • Mobile App for Android and iOS
4.7
Founded: 1997
License: United Kingdom, Gibraltar, Malta
Country: Malta
Applications:
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • Apps for the most popular mobile OS
  • Betting guides for beginners
  • Competitive odds and a solid selection of betting categories
  • Cons:
  • Some options found on Unibet’s site in other countries, such as Games, are not accessible in the UK

#6 Bwin – Best for Mobile Betting

This online betting company was called Bet and Win, and it has been a part of the industry since 1999. Over the years, Bwin slowly but steadily grew in popularity. Nowadays, the company is one of the leaders in the UK betting market and continues to be the preferred option for thousands of bettors.

Bwin’s pride and joy is the sportsbook. That’s why you can expect to find a solid selection of markets and good odds. Of course, the bookie also provides handy features and lucrative promotions. UK punters using Bwin’s services can also play casino games and bet in virtual sports. They also have access to one of the best poker clients globally, which will give them access to numerous events.

homepage of bwin
  • Extensive sports library
  • High odds
  • Separate apps for sports, casino, and poker
  • Fully legal and licensed
4.6
Founded: 1997
License: UK, Gibraltar, Bulgaria, Malta
Country: Austria
Applications:
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • Old-school online bookie
  • One of the best poker clients
  • Impressive markets, good odds, and several features
  • Cons:
  • Not that many sections compared to other brands

#7 William Hill – Secure Deposit and Withdrawal Payments

Every list with UK sports betting sites needs to include William Hill due to this company’s history. It is one of the oldest and most respected names in the gambling business because it has been around since 1934.

Nowadays, William Hill has established itself as one of the leaders in the UK. Aside from its fresh design, William Hill is known for its affinity towards horse racing and football. Consequently, sports bettors can expect a variety of options.

Available on mobile and desktop devices, William Hill focuses on quality rather than quantity. This explains why it only offers the best markets, features, sections, and odds.

Another thing that makes this bookie unique is its additional options, such as the Plus Card. This allows punters who use William Hill’s land-based shops to have more control over their bets.

homepage of william hill
  • Trusted online betting site
  • Great range of Sports Betting markets
  • Top-class Customer service
  • Various Payment methods
4.9
Founded: 1934
License: UK, Gibraltar
Country: UK
Applications:
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • Unique options, such as the Plus Card
  • Sought-after features like #YourOdds, Cash Out, and Live Streaming
  • A variety of betting options for horse racing, football, and every other sport
  • Cons:
  • William Hill’s Android app is not accessible on Google Play

#8 888sport – Top Football Betting Bookmaker

Although the design may not be everyone’s cup of tea, 888sport is one of the big names in sports betting. The bookmaker features an impressive range of sports. Each option offers numerous leagues and tournaments worldwide.

To make sports bettors’ experience even more special, 888sport gives them access to high odds and a lot of markets. Furthermore, the bookie offers rare features, such as Bet Builder.

What sets apart 888sport from other UK betting platforms is its payment section. Gamblers can expect to find almost any option in the business. This includes e-wallets, bank wire transfers, debit/credit cards, etc.

homepage of 888sport
  • Fantastic bonuses
  • Good sportsbook
  • Amazing casino games
  • Many payment methods
4.6
Founded: 1997
License: UK Gambling Commission
Country: UK
Applications:
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • One of the best betting companies for sports
  • Popular betting features, like Bet Builder
  • An extensive selection of payment options, including e-wallets and bank transfers
  • Cons:
  • Some sports like surfing don’t always offer events you can bet on

#9 Coral – Best for Cash out feature

Coral is a prominent name among UK bettors because the company has several land-based betting shops in the country. Although some people use them daily, others utilize the brand’s desktop and mobile betting platforms.

Coral is a company where people can play casino games, bingo, and poker. Of course, they can also wager on sports and receive fabulous prizes, such as free bets. Another thing that makes Coral stand out is the #YourCall feature, which lets people be more creative while wagering.

Like most other top-rated UK bookies, Coral also features an app for Android and iOS. The company also offers an impressive range of security features.

homepage of coral
  • Good looking website
  • An operator with a long history
  • Great selection of sports
  • Helpful customer support
4.6
Founded: 1926
License: UK, Gibraltar
Country: UK
Applications:
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • Rare betting features, such as #YourCall
  • Coral has land-based betting shops
  • Mobile bettors can have a desktop-like betting experience
  • Cons:
  • The site’s design might need a refresh

#10 Mr.Play – Best Online Casino Games

Despite not having the experience of other platforms in the UK, Mr Play successfully made a name for itself. Its innovative design and wide range of bonuses make it one of the best UK betting sites for sports and casino games.

Bettors who use Mr. Play’s services to wager on sports will find a futuristic sportsbook. The company will give its users access to a live betting section where they can stake on ongoing matches. Although some selections may not include many markets, Mr.Play offers those people like using.

As for the casino section, UK players will find slots, games with real croupiers, and scratch cards.

homepage of mr play
  • Good Sports betting section
  • Excellent betting features like cash-out, player props, fast markets
  • Competitive odds
  • Great Casino games
4.4
Founded: 2017
License: UK, Ireland, Sweden, Malta
Country: Malta
Applications:
Live betting Yes
Cashout Yes
Poker No
Casino Yes
Live Streaming Yes
  • Pros:
  • Plenty of payment solutions like digital wallets
  • Unique bonuses for specific football leagues
  • Bettors in the UK have access to fast markets and pulse betting
  • Cons:
  • Mr Play lacks a live streaming feature

#11 Parimatch UK – Professional eSports Markets

Parimatch is among the international betting companies that operate in many CIS countries. However, the brand also has a fully-fledged betting platform for UK clients where users can bet on sports and try some of the best casino games.

The online bookie is known among UK punters for providing some of the highest odds. What’s more, Parimatch is one of the companies in the country where gamblers can pick from a couple of odds formats, including US-style, UK-style, Indonesian, and more.

Similar to its other website versions, Parimatch UK has a wide selection of bonuses. The offers for new clients give people free bets and extra funds.

homepage of parimatch uk
  • UKGC Licensed Bookmaker
  • Wide Range of Sports Betting Options
  • Competitive Odds
  • Professional Support
4.6
Founded: 1994
License: United Kingdom
Country: Cyprus
Applications:
Live betting Yes
Cashout Yes
Poker No
Casino Yes
Live Streaming Yes
  • Pros:
  • Fresh design
  • Several welcome bonuses and other proposals
  • A fully-fledged sportsbook and a casino
  • Cons:
  • Parimatch does not offer a lot of payment options in the UK

#12 Sportingbet – Top Live Stream Provider

With more than two decades of online betting experience, Sportingbet is a company that other bookies in the UK look up to. Sportingbet is a bookie with one of the most innovative and sought-after sports sections. That’s because it gives gamblers access to the most popular features, good odds, and loads of markets.

Interestingly, this betting company is also mobile-friendly because it offers apps for Android and iOS. However, you are not obligated to download them due to the fact that there is a fully-optimized mobile site.

Sportingbet offers many contact options like other brands in this UK betting sites list. Punters can send emails, use live chat and make phone calls.

homepage of sportingbet
  • An amazing sportsbook
  • Superb bonus offers
  • Cash-out feature available
  • Mobile apps
4.2
Founded: 1997
License: Malta
Country: UK
Applications:
Live betting Yes
Cashout Yes
Poker No
Casino Yes
Live Streaming Yes
  • Pros:
  • A good selection of contact options, including two separate phone numbers
  • Mobile apps and an optimized mobile site version
  • More than enough markets and high odds
  • Cons:
  • The bookmaker does not have a lot of active bonuses

#13 LeoVegas – Best UK Welcome Bonus

LeoVegas is a company that puts its UK clients’ safety first. Consequently, the operator provides one of the most sophisticated SSL security systems. What’s more, the company actively promotes responsible gambling and offers different limits to losses, deposits, wagerings, and more.

As for the things it offers, LeoVegas is one of the UK’s premier betting brands. Home to a wide range of casino games created from the most experienced software suppliers, LeoVegas offers a Las-Vegas experience from the comfort of your home. Of course, the company’s sportsbooks are also a gathering hub for many players. It gives users access to different sports and exciting markets.

homepage of leovegas
  • Great Sports Betting Coverage
  • Secure Deposits and Withdrawals
  • Enhanced Player Security
  • Various Promotions
4.4
Founded: 2011
License: UK, Malta, Ireland, Denmark
Country: Sweden
Applications:
Live betting Yes
Cashout Yes
Poker No
Casino Yes
Live Streaming No
  • Pros:
  • Among the betting sites that put their clients’ safety first.
  • Impressive selection of casino games like Bonanza and Book of Dead
  • The site’s design is different from other betting platforms
  • Cons:
  • There are not that many sports betting markets to pick from

#14 10bet – Excellent Betting Features

With its minimalistic design and various betting options, 10bet is undoubtedly one of the biggest names in the UK betting industry. The company’s sportsbook has an excellent reputation among bettors. Although the number of sports and markets is impressive, 10bet’s betting features make it one of the top-rated UK betting sites. Cash Out, Pulse Betting, and In-Play are just among the available options. Users can also find Add2Bet, Create Your Bet, and Multimatch Betting.

Some bettors like the sportsbook so much that they forget 10bet also offers a casino section. The games there are divided into slots, live casinos, Drops & Wins, table games, jackpots, St. Patrick’s, etc.

homepage of 10bet
  • Good welcome offer
  • Active cash-out option
  • Plenty of sports
4.5
Founded: 2003
License: MGA,UK,the Republic of Ireland and Sweden
Country: Malta
Applications:
Live betting Yes
Cashout Yes
Poker No
Casino Yes
Live Streaming No
  • Pros:
  • Among the largest selections of betting features
  • Fast and easy-to-use online payment options like debit/credit cards and e-wallets
  • Clean and user-friendly interface
  • Cons:
  • The bookie does not have a live streaming option

#15 Vbet – Top Class Customer Care and Support

If you are looking for an old-school online bookie in the UK capable of satisfying the most niche tastes, look no further. Vbet provides its clients with a fantastic range of sports and some of the best-betting markets.

In order to compete against other top UK betting brands, Vbet also provides casino titles and game shows. Furthermore, the operator gives its clients access to numerous bonuses.

In addition to the betting variety, Vbet is also a bookie where punters can use different contact options. The 24/7 live chat feature is accompanied by an email.

homepage of vbet
  • Generous welcome pack + Free Spins
  • High-quality games by top suppliers
  • Regular Tournaments & Must-Drop Jackpots
4.3
Founded: 2003
License: Curacao & UKGC
Country: Malta
Applications:
Live betting Yes
Cashout Yes
Poker No
Casino Yes
Live Streaming No
  • Pros:
  • One of the best customer support departments
  • Exciting bonuses for sports and casino
  • Cons:
  • The site’s design could be better

Which are the leading bookmakers in the UK?

Rating: 5.0/5
  • Trusted Online Betting Website
  • Licensed by the UKGC
  • Best Sports Betting Features
  • High Odds
New Customers only. Registration required. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. +18 | Terms & Conditions time limits & exclusions apply. #Advertisement
Rating: 4.9/5
  • Trusted & Secure Online Betting Site
  • Competitive Sports Betting Odds and Markets
  • Great Range of Casino Games
  • Professional Customer Support
New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply | gamstop.co.uk
Rating: 4.4/5
  • Trusted & Licensed UK Brand
  • Great Customer Support
  • Competitive Odds
  • Various Sports Betting Features
18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. 18+. T&Cs apply. | begambleaware.org | gamstop.co.uk
Rating: 4.7/5
  • Trusted & Licensed UK Brand
  • A wide array of promotions
  • Various Sports betting features
  • Various payment options
New UK 18+ only. Register with promo code WELCOME40, Bet £10+ on Sports in one transaction. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. Full T&Cs apply. | begambleaware.org | gamstop.co.uk | Play Responsibly
Rating: 4.7/5
  • Trusted Betting Site
  • Great Range of Daily Sports Betting Markets
  • Live Streaming & Other Features are Available
  • Mobile App for Android and iOS
18+. BeGambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply. | 18+ | begambleaware.org | gamstop.co.uk | Play Responsibly
Rating: 4.6/5
  • Extensive sports library
  • High odds
  • Separate apps for sports, casino, and poker
  • Fully legal and licensed
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Pace 1 sport bet (3+ selections) } Excl Horse Racing | Min stake £10 | Max stake £20 | Min odds 2/1 (3.0) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply | begambleaware.org | gamstop.co.uk
Rating: 4.9/5
  • Trusted online betting site
  • Great range of Sports Betting markets
  • Top-class Customer service
  • Various Payment methods
New customers using Promo Code R30 only. Min £10 stake, min odds 1/2, free bets paid as 3 x £10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment methods/player/country restrictions apply. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
Rating: 4.6/5
  • Fantastic bonuses
  • Good sportsbook
  • Amazing casino games
  • Many payment methods
#ad • +18 Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game Full T&Cs apply | begamblingaware | gamstop.co.uk | Play Responsibly
Rating: 4.6/5
  • Good looking website
  • An operator with a long history
  • Great selection of sports
  • Helpful customer support
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply. | begambleaware.org | gamstop.co.uk
Rating: 4.6/5
  • UKGC Licensed Bookmaker
  • Wide Range of Sports Betting Options
  • Competitive Odds
  • Professional Support
18+ Opt in, bet £10 on football (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, 7 days expiry. Valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply | begambleaware.org | gamstop.co.uk | Please gamble responsibly
Rating: 4.2/5
  • An amazing sportsbook
  • Superb bonus offers
  • Cash-out feature available
  • Mobile apps
18+ | New Players only | Get up to £50 in FreeBets, an Odds Boost Token, 20 Free Spins and £10 Casino Bonus when you sign up to Sportingbet today. | T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
Rating: 4.4/5
  • Great Sports Betting Coverage
  • Secure Deposits and Withdrawals
  • Enhanced Player Security
  • Various Promotions
18+ begambleaware.org | T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. 7 days to stake max £10 in-play, min odds 1/1. Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. (Full T&Cs apply) | gamstop.co.uk | LeoSafePlay
Rating: 4.5/5
  • Good welcome offer
  • Active cash-out option
  • Plenty of sports
New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager 8 times deposit + bonus, max qualifying bet equal to initial bonus amount; valid for 60 days; Min odds of 4/5 on singles or 2/5 per acca leg; Some bet types excluded; See full terms; 18+ begambleaware.org | gamstop.co.uk | Play Responsibly
Rating: 4.3/5
  • Generous welcome pack + Free Spins
  • High-quality games by top suppliers
  • Regular Tournaments & Must-Drop Jackpots
Only available to new verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 2/5). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply. | 18+ |begambleaware.org | gamstop.co.uk | Play Responsibly

Best New Online Bookmakers 2024

The best new online bookmakers are listed below, starting from the best:

  1. 🥇 Spreadex
  2. 🥈 BetUK.com
  3. 🥉 FITZDARES
  4. Kwiff
  5. Mr Rex
  6. BetTarget
  7. VirginBet
  8. Luckster Sports
  9. LuckLand

Choosing the best new UK betting sites is not easy, even for professional sportsbook reviewers. We at Nostrabet consider many things to determine which bookie deserves to be on the list. With that being said, every top-rated gambling brand regularly changes the things it offers. So, don’t be surprised if the names found on the list above change in the future.

Every iGaming company here has a valid permit from the Gambling Commission in the UK. So, if you ever ask yourself what the best new UK gambling site is, check the options above.


Best Betting Sites for New Customers

New customers often have problems while using some betting sites. Still, the operators below have proven to be great for new users.

  1. 🥇 Unibet
  2. 🥈 Bet365
  3. 🥉 888sport

Since around 32% of the UK’s population gambles every week, many people have some betting experience. This means they should not have any problems adapting to a new iGaming website. However, people who haven’t used a bookie or a casino in the UK might have problems.

Fortunately, our list of the best sites for new bettors in the UK includes platforms that are easy to use. None of them uses bright colours and a messy interface that might confuse you. Instead, each operator provides a clean platform that allows you to test every section within seconds.

The best sites for new customers also give an attractive welcome bonus. Furthermore, all of them are trusted.


The Best Betting Sites in the UK based on What you are Interested in

The list of online bookmakers the UK has provided offers excellent betting options, regardless of what you want to bet on. Nevertheless, some companies are better than others in certain areas. Consequently, we’ve divided them into different categories, based on what you might be interested in.

The Best Websites for Betting on Football

If you’re asking yourself the question, where can I bet on football, the options below will help you:

  1. 🥇 888Sport
  2. 🥈 William Hill
  3. 🥉 Betway
  4. Bet365
  5. Bwin

Football is the sport that most UK punters bet on. Therefore, almost every online bookmaker provides a solid selection of leagues, events, and championships. Most iGaming operators provide similar football betting options, but these six stand out.

Regardless of which brand you pick, you will find a wide range of markets. Furthermore, the bookies offer competitive odds and the most sought-after betting features. Let’s also not forget the numerous football-betting bonuses. Most bookies provide some kind of free bets, Acca boosts, and deposit promos.

The Best Websites for Betting on Horse Racing

These are the leading horse betting sites in the UK:

  1. 🥇 BoyleSports
  2. 🥈 William Hill
  3. 🥉 Coral

Although many punters in the UK wager on football, a few other sports are also the go-to option. One of them is horse racing, an option with long-standing traditions in the country.

Some of the world’s most famous horse racing events, such as the Grand National and the Cheltenham Festival, occur in the UK. As a result, local online bookies like BoyleSports usually offer many options.

These top-rated betting sites allow users to place the best bet in horse racing and utilize several bonuses.

The Best Websites for Betting on Greyhounds

If you like betting on dog racing, a.k.a greyhounds, the sites below will live up to your expectations:

  1. 🥇 William Hill
  2. 🥈 Coral
  3. 🥉 BoyleSports

Although wagering on greyhounds is not as popular as horse racing, this sport has many loyal fans. That’s why online bookies like William Hill give their users the chance to stake in the most popular races.

You can expect to find options, such as Romford, in London. Of course, the best greyhound betting sites will also let you wager on races in Australia, Ireland, and other parts of the world.

The Best Websites for Betting on Virtual Sports

If you want to find the ultimate virtual sports betting site in the UK, use the list below.

  1. 🥇 Bet365
  2. 🥈 Bwin
  3. 🥉 William Hill
  4. BoyleSports

Virtual sports are gaining new followers every day due to their advantages. Although they may not be as exciting as their counterparts on which they’re based, V-sports have numerous advantages.

One of the many things that makes them special is that gamblers can bet on them around the clock. The top-tier virtual sports site in the UK like Bet365 offer different matches every couple of seconds.

The odds for most virtual sports are also better than expected. Speaking of sports, punters can bet on football, horse racing, motor racing, speedway, cycling, tennis, and greyhounds.

The Best Websites for Betting on eSports

People who wonder where to bet on eSports should check the following brands:

  1. 🥇 Parimatch UK
  2. 🥈 Betway
  3. 🥉 bet365

Many people think that playing computer games is a waste of time, but in reality, this is a billion-dollar industry. One of the reasons for the success of eSports is the fact that fans can bet on their favourite teams or players.

A quick look at the bookies’ list for the UK reveals that most companies offer some eSports options. For example, you will be able to place bets on popular CS: GO, League of Legends, and Dota 2 events.

However, if you want the ultimate eSports betting experience, check the aforementioned brands. Companies like Betway are well-known in the eSports scene for providing a variety of titles to wager on. Moreover, some Esports betting sites offer substantially higher odds and even exclusive promotions.

The Best Websites for using a Betting Exchange

Betting exchanges slowly make their way to the top in terms of popularity, and the bookies below prove it.

  1. 🥇 Betfair
  2. 🥈 SpreadEx

The list of betting exchanges bookies mentioned above consists of operators with many years of experience. Although some people prefer the traditional betting options, spread betting has many advantages, such as the different markets

The Betfair Exchange and SpreadEx’s variation offer users plenty of options, including unique bonuses.

The Best Websites for Spread betting

Spread betting is not as popular as it should be, but one company believes it is:

  1. 🥇 SpreadEx

SpreadEx is undeniably the leader when it comes down to this option. Everyone who wants to know more about spread betting can check the operator’s site.

With that being said, spread betting is more complicated. That’s why most people who utilize the option have previous betting experience. Sports spread betting requires some background knowledge of “Selling” and “Buying”.

The Best Betting Sites for Poker

If you have ever wondered which is the best poker site in the UK, the 10 poker websites below will answer your question.

  1. 🥇 Bwin
  2. 🥈 Bet365
  3. 🥉 Unibet
  4. William Hill
  5. Coral
  6. LeoVegas
  7. 888Poker

Even though some betting sites add their poker games in the casino section, the best UK poker sites have a separate category. In fact, brands like Bwin and most other names mentioned above even have an app.

Downloading and installing the app usually takes a couple of minutes. The poker app can be used on multiple devices and allow users to play Texas Hold ’em, Omaha, etc. Furthermore, some of the best poker clients allow users to participate in several events.


Why choose online bookmakers?

Sports betting has been popular for quite some time now and currently is probably experiencing its peak. The power of the internet helps us place a bet easier than ever. The main advantages of online bookmakers are plenty.

Despite being widespread, bookmakers are still looked upon with mistrust by some punters. They are worried that online betting will be too complicated or too dangerous. However, the truth is that both statements are very, very far from the truth. In fact, the two greatest positive features are safety and convenience. These sites are run by huge and world-renowned companies that have been in the gambling business for many years.

Most of the best UK betting sites carry out operations that can be trusted, and there is no reason to worry whether your winnings will be paid or not. There are indeed some more suspicious websites, but if you avoid them, everything will be fine, and you should trust the ones we have chosen for you.

Opening an account will take minutes, and with the operators’ options, you can choose which payment method to use for your first deposit. Furthermore, you can bet 24/7 on whatever you want.

Once you register, you can start browsing through the site. You will soon notice the online operators’ biggest advantage. Namely, bonuses and promotions that players can rely on. The possibilities for different types of bets are much more than what traditional bookmakers have in their portfolio.

Another huge positive for online bookies is the possibility to place an in-play bet on a match while you watch it live with the latest statistics on the screen.

Last but not least, we have to mention the better odds available on the internet. Competition is generating quality, and it is one of the main reasons why we can find higher odds on the web and increase our profit.

Football accumulators are a hit that allows you to build upon your winnings if you have guessed a certain number of matches. Sometimes this number is determined explicitly by the bookmaker.

A rising project is betting on virtual sports. Starting with football, greyhounds, horses, and so on. This may be an exciting option if you currently want to bet, and there are no real matches or events in the program to attract your attention.

Each of the best UK betting sites also offers the opportunity to place bets on your mobile phone, which can be extremely convenient when you are on the road or away from your computer.


Interesting Facts about Betting in the UK

 
  • 48% of the population of the United Kingdom admit to gambling in some form
  • Men are more likely to gamble than women, with 53% of men admitting to gambling at least once in their life, but only 44% of women
  • People aged 24-35 are the largest demographic of punters who are gambling online
  • The three most popular forms of gambling are bingo betting, casino betting, and sports betting
  • Betting has existed in the United Kingdom for centuries, with the first bookmaker opening its doors in the 1790s
  • The gambling industry generates over £13 billion annually
  • Online gambling accounts for 35% of all gambling in the UK

Gambling Legislation and Laws

 

Legislation surrounding gambling had existed since 1960 when the Betting and Gambling Act legalized the existence of bingo halls. Further legislation in 1961 allowed for betting shops to open up and offer their services legally, which was edited in 1968 to include the legalization of casinos. More recently, the Gambling Act of 2005, which is updated legislation to include all forms of online gambling as well.

Gambling in the UK is regulated mostly by the United Kingdom Gambling Commission (UKGC). Laws surrounding gambling fall somewhere in the middle of the spectrum of strictness – they are not as harsh as some other European nations, but they are also not as lenient as others.

The UKGC only offers licenses to companies that are registered here in the UK. Companies that are registered offshore may be “whitelisted”, and they may be able to offer their services to the British market, but they will not be able to obtain a license. If other authorities license these companies with regulations equal to those of the UKGC, they are allowed to offer their services to a British audience without needing a license from the UKGC.

Comparison between the Best UK Betting Sites

There are many different operators that offer their services to the UK market, and none have managed to corner the market into a monopoly completely. According to the informations, there are over 8000 betting shops across the UK. Also, more than 100 companies have licenses to offer their services online. Even though some betting companies have been around for centuries, it is still possible for new companies to find their footing in the market. For now, both online and physically, there is a vast range of options for punters, creating the competition necessary to provide greater services constantly.

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Which are the main criteria for choosing an online bookmaker website?

While it may seem simple enough to choose an online bookmaker site, that couldn’t be further from the truth. As no two bookmakers are alike, understanding and determining the betting platform’s validity and value requires finesse. With the list of online bookmakers UK increasing exponentially, a guide of A to Z bookmakers is not ideal for shortening prospective betting partners.

Resultantly, established and new bookmakers are under constant pressure to remain relevant and, more so, develop marketing plans that allow them to stand out. This changes the landscape for punters and ultimately complicates the elimination process. To undertake this process, punters must consider an ever-increasing number of criteria when evaluating bookmakers online.

By considering the criteria mentioned below, you will be better positioned to choose a bookmaker that fits best with your betting style. More importantly, many of the criteria relate to areas such as the security of personal information, licensing, bonus offers, betting markets and apps, to name a few.

Therefore, when choosing from a list of the best UK betting sites, take time to read the bookmaker reviews at Nostrabet. As our reviews cover these topics and others, the time spent towards elimination and the eventual selecting of a bookmaker is vastly reduced. However, the following criteria should play an essential part in this process.

12 Criteria to Determine the Best UK Bookie
  1. License
  2. Customer Support
  3. Website Security and Safeness
  4. Bonus Offers
  5. Available markets and sports
  6. Betting Odds
  7. Features and Functions
  8. In-play Betting
  9. Casino Games
  10. Mobile Apps
  11. The minimum bet and maximum profit
  12. Options for Deposits and Withdrawals

#1 License

The choice between licensed bookmakers and those who cannot operate in some jurisdictions should also be mentioned. Expectably, legit sites have much more authority, though some without a license are also very reputable. However, the decision of what bookmaker to sign up at will remain a personal choice for each individual.

The licensing of a bookmaker plays an integral role that impacts a bookmaker’s validity. The licensing authority and the integrity of their regulations directly correlate with how a bookmaker operates. As such, verifying a bookmaker’s license and its status should always be considered. Luckily, independent testing agencies like eCOGRA make various analyses and check over the bookmakers’ and casinos’ software to validate fairness.

Failing to do so could place you in a compromising position concerning shared personal information and future withdrawal payments.


#2 Customer Support

Most bookmakers online offer various support channels to communicate with their customers. This is a critical side to their business that can substantially impact the experience its customers receive. During elimination, verify what channels are offered.

To be proactive, contact and gauge the responsiveness and quality of its support team. This will allow you insight into the level of support you will receive going forward in electing to register with the bookmaker.

Fortunately, the aforementioned online bookies offer excellent customer support for any problem and question you might have. A slow or inadequate reaction can force a player to change the bookmaker with another one, leading companies to maintain an excellent level in this area.


#3 Security of the personal information

The securing of personal information is closely tied to the regulations of the bookmakers licensing authority. This is a critical aspect of a bookmaker’s ability to develop trust and protect the information it is entrusted with.

In UK bookmakers, regulations require companies to store personal information on offline servers and limit employee access to that information. While its licensing authority verifies this, additional verification of a bookmakers policies can and should go into the elimination process.


#4 Bonuses from the Best UK Betting Sites

Players from the UK are eligible for many different bonuses and promotions when they sign up to various betting sites. A lot of online operators offer welcome bonuses, only for creating an account and placing an initial deposit.

The best bookmaker, even the tiny online bookmakers, take the responsibility of delivering fair and non-predatory bonus offers. This is a side many punters overlook and fail to appreciate the impact online bookmakers’ promotions have on their ability to play in an unrestrictive environment.

Therefore, before registering with a sportsbook, read the terms of an online bookmaker sign up offer. This will provide valuable insight into the bookmaker’s operational philosophies and be indicative of what you can expect in the future.

Furthermore, additional attention should be directed towards the bookmakers’ general terms and conditions. As these govern your bookmaker account, they should be structured and written in a player-friendly and non-predatory manner.

There are also options to play with increased odds on certain games, free bets, accumulator bonuses, and money-back bonuses. Due to the range of companies available, punters can browse the promotions on each site, and find promotions that suit their tastes. The majority of these bonuses are also continually being updated, so there are always new perks to find.

Bonuses are one of the most attractive aspects for online players. Almost all bookmakers offer serious rewards at registration plus different ongoing promotions and games for various events. Available information about current bonus offers can be found on our Bonus Page.


#5 Sports betting markets

The nature of and the jurisdictions a bookmaker operates within generally determine the sports betting markets it will offer. As sports types are often based on personal preferences, this area deserves attention.

Verify the bookmakers offers the sports types that interest you. If not, then the natural progress of elimination should continue.


#6 Best UK Betting Sites Odds

Betting Odds are another consideration needing attention as they have the greatest impact on the amounts paid when bet slips yield positive results. While there is a belief that the biggest bookmakers offer the best odds, this is not always the case. Generally, the competitive nature of bookmaking dictates there is minimal odds variance between bookmakers.

However, even small improvements to odds can pay dividends, which is why this is a criterion that demands attention. Moreover, a sportsbooks willingness to provide multiple odds formats should be relevant in the overall decision-making process.


#7 Betting Features and Options in the British Bookmakers

 

The inclusion of and incorporating betting features into a bookmakers platform is relative to the overall betting experience. These generally relate to having access to live streaming, in-play betting and full or partial cash out options. Depending on how they rank in terms of importance will determine the value you place on their availability.

While live streaming is a popular addition, it has less value than those that provide options to place bets on sports events and how you manage your bankroll. Subsequently, consider your preferences and investigate which options a sportsbook makes available. While some may seldom be used when needed, they are advantages. They can improve your odds of success or your ability to manage your bankroll effectively.

Cash Out

Cash-out is a feature that many bookmakers now offer, with the tendency for others to follow. With it, you have the opportunity to close your bet at any given time to reduce the loss or prevent unwanted development of your bet during a game. Cash-out can also help you protect another existing bet of yours as insurance.

However, for all of the above things, you need basic knowledge of mathematics and the ability to make quick decisions. Many people want to wait for their full profit, regardless of the risk, but some players prefer limited profits, but also a limited risk. This option turns out to be quite handy if you are only waiting for a single game to win, and it can surely make you feel safer.

Live Streaming

This feature will enable customers to watch the game in real-time, allowing them to access games that might not be locally televised, and often bet as they go.

Dozens of sporting events are broadcasted directly on the bookmaker’s site and helped you make the right bet while watching the game live. If this is not the case, at least you can get to watch your favourite team live or another exciting match.

Bet Builder

The Bet Builder option is also known as “Create a bet”, “MatchCombo” or “Bet Constructor”. With this feature, players can build a bet from all of the available markets from one event.

This option is mainly used in football matches. However, some of the best UK betting sites integrate it into more and more sports like tennis, basketball and others. The benefit to a bet builder is that the punter gains improved odds, depending on the number of bets they win in the builder.

Bet Insurance

Customers can choose to insure some or all of their bets so that in the event of a loss, they can recoup some of their finances. This will provide you with certain security and allow you to bet on more risky events.


#8 Live betting options

The variety of betting options are another huge difference in favour of the main list of online bookmakers UK. Beyond the relevance and importance of sports markets and odds, the variability in live betting options increases diversity potential when punting online. Online, we can place a live bet at any moment during a sports event. This can turn an already decided match into a lucrative bet, or you can be able to find tempting odds.

The variety of live bets includes over/under goals bets, correct score, first half – a final result, and many more. The more options at a punter’s disposal allow them to use them to their advantage and, more importantly, use them strategically. When reviewing the best UK betting sites, do a thorough analysis of the betting options and determine if the bookmaker delivers the flexibility you expect according to your sport type preferences.

#9 UK Online Casinos

Online casinos are legal in the United Kingdom. Although UK sports betting sites are still the most popular form of online gambling in the UK, online casinos are slowly gaining traction with an ever-growing market. British online casinos are some of the best globally and offer an extensive range of games for punters. The UKGC has issues licensed for some of the biggest online casinos, such as William Hill, Bet365 and Leo Vegas.

The number of different options on the market also means that often bookies need to offer their customers more variety, better features, and bigger bonuses. Often, casinos will also offer live games, making the user feel as though they are in the casino, able to bet in real-time against other punters.

While casino games may not be for everyone, they are relevant and popular for many punters. As casino games cover a broad spectrum of gaming types, reviewing its game availability will, other than the obvious, determine a sportsbook’s desire to appeal to a wider audience of the betting public.

As a rule, game disbursement is divided into several key categories, games of chance and games of skill. Determine your interest and if this is important, or similarly if it will be in the future.


#10 Mobile apps

Mobile betting is the fastest-growing form of betting in the UK, so it makes sense that bookmakers would cater to this audience. The majority of the best UK betting sites offer their services in mobile app form and their desktop site. Customers can freely download these apps for both Apple and Android devices and enjoy the convenience of playing wherever and whenever they wish.

It is possible that some smaller sites that are licensed may not have apps that are accessible to British players. However, in cases such as this, punters can still access a mobile version of the desktop site, allowing them to still bet online without the need for a computer. Customers may also wish to do this anyway, so there is no need to download the app if they do not want to.

Mobile apps play an essential role in having increased accessibility options, which for many is a basic expectation from a bookmaker. Resultantly, this is another criteria that deserve a thorough investigation into a bookmaker’s mobile accessibility. Options to consider include mobile betting apps for iOS and Android, whether the bookie offers standalone betting apps and mobile browser options.


#11 The minimum bet and maximum winnings

Similar to licensing, the minimum/maximum bet and maximum payable winnings allowed by a bookmaker are seldomly considered.

However, depending on your betting preferences, the minimum/maximum bet amounts and winnings can greatly affect your ability to apply betting strategies. Similarly, it will impact the amounts you can withdraw, which can restrict your progress and your potential profitability.


#12 Deposit and Withdrawal methods

All reputable British sites offer consumers a wide range of payment methods, so they can deposit and withdraw their money with ease. All of the best UK betting sites will allow customers to use Visa, Mastercard, Neteller, Skrill, and PayPal. Using these methods to deposit money is almost instantaneous and should not cost anything, conveniently allowing you to bet as soon as possible. Withdrawing money is also generally immediate and free when using any of these methods. These are also secure payment methods , so provided customers always choose a safe site to bet with, their personal information is kept private.

Many sites may also offer alternative methods such as cryptocurrencies, other types of e-wallets, or bank transfers. While customers may prefer these types of payment options, they are less common, less likely to be immediate, and may have a transaction fee.

Most bookmakers have already found out that a wider variety of payment methods is a big plus. The greater the number of deposit and withdrawal methods offered by a bookmaker, the greater the flexibility. Subsequently, if the preferred method for account funding is unavailable, a bookmaker’s attractiveness weakens.

Almost all sites will allow punters to bet using the Great British Pound, the currency used in the UK. However, if punters are using an international site, there is a slight chance they will need to convert their deposits to euros (EUR), although it should be noted that this is unlikely.

In addition to which methods are accepted, consideration should be given to the minimum and maximum deposit and withdrawal limits. If these amounts are restrictive, contact support and inquire whether there is the option to submit multiple withdrawals.


If you are looking for another bookmaker or advice on how to choose one, you can email us at: support@nostrabet.com.

We, at Nostrabet, always pretend for responsible gambling activities! As you may know, gambling may lead to problems affecting your life, so it is essential to be responsible. There are organizations like GamCare, the leading UK provider of help when someone is feeling harmed by gambling. Do not forget that gambling is for fun, so always play responsibly.


Leading sports for betting in the UK

UK Sports betting sites are where the majority of punters prefer to spend their time and money, and this is reflected in the full range of popular sports available to bet on most sites.

  • Football
    Football is undoubtedly the most popular sport in Britain, and punters love to bet on it. Most UK gambling sites will offer a range of different championships to bet on, both local and international.
  • Horse Racing and Greyhounds
    Betting on horse races was one of the first types of gambling in England, and it remains popular still today. Generating over half a billion pounds in revenue each year, punters can choose from various bets and formats from all good quality bookmakers.
  • Cricket
    A sport that originated in England in the 16th century, cricket has long been popular with bettors. The shortest games are just under three hours long, long enough to enjoy the afternoon, with plenty of opportunities to bet when odds become favourable.
  • Rugby
    Rugby is another sport that originated in England and has continued to experience popularity with punters. Most sites offer the opportunity to bet on big international championships and local games. These games are often live-streamed, adding further excitement to betting online.
  • Tennis
    Globally, billions are spent on tennis betting each year, and the UK is contributing. Hosting one of the most prestigious tennis championships in the world, Wimbledon, encourages local punters to take a closer interest in the sport and bet on some of the most prestigious games, as well as smaller local ones.
  • Boxing and MMA
    Physical fighting such as boxing and MMA fighting has seen a surge in popularity in recent years, not just in the UK but globally. There are generally several bets on offer, not only determining the winner, so even when matches are one-sided, punters can still enjoy the thrill of the pastime.

The Profile of a British Bettor

The average British bettor is increasingly favouring online gambling, with land-based gambling revenue falling down.

The most common sport to bet on in the UK is football, both online and in physical bookmakers.

This is closely followed by horse racing and tennis. Slots are the most popular casino game, beating out table games and poker, which are seeing a decline in popularity.


Conclusion and Final Verdict

The online betting scene in the UK is one of the best regulated in the world, providing a safe environment for players. The competitive market also means that the quality of services on offer is always increasing, as the best UK betting sites attempt to stand out with their quality of service.

In the same way that UKGC licensing offers customers the reassurance that a site is safe and reliable, sites without such licensing should be avoided. There is a risk that this site is unsafe to use and not up to the standards that players should expect.

Best UK Betting Sites also offer excellent services to overseas customers as well, not just their local population. British-based companies often allow players to bet in other currencies, and they will also often translate their site into other languages to make playing easier. A site that the UKGC has licensed is a good sign for international customers because it indicates a high-quality service and high-quality security measures in place.


FAQ

Is online gambling legal in the UK?

Yes, it is completely legal for people over the age of 18 to gamble in the UK, both in physical bookmakers and online. This includes UK sports betting sites and casino games.

Which are the best UK betting sites?

The best sites will always be licensed in the UK and specify on their website that they have a strict policy regarding personal information and security. The best UK betting sites are generally rated on how long they have been established, their reputation and the availability of sports markets and supportive betting options.

Why is it better to choose a licensed online betting site?

Licensed bookmakers are regulated and must follow a strict set of regulations that govern their entire operation. Moreover, they must submit to regular audits. If found violating their regulatory responsibilities, they risk suspension of their license and potentially the business’s closure.

Will I be taxed for online gambling in the UK?

No, the British government does not tax players on their winnings. Bookmakers are taxed, but this should not affect the user.

Can I open an account and play in a currency other than GBP?

Yes, the majority of all the best UK betting sites provide customers with the option to play in different currencies. Almost all sites offer EUR, USD, and a host of other various currencies. Customers may need to specify which currency they prefer.

What is the best UK sports betting site?

Although you can’t go wrong with any of the different licensed sites, one of the best sites for sports betting that is licensed in the UK is bet365 – one of the largest and longest-standing betting establishments.

What is the best British casino site online?

While there are many safe, licensed options to choose from, Mansion Casino is one of the best sites registered in the UK.

What is the best betting site for football in the UK?

888Sport is one of the best UK betting sites when it comes to betting on football for punters in Great Britain. They offer a wide range of local games, as well as international sports and championships.

Should I register with an unlicensed operator if it accepts users from my country?

This is not advisable as, without a license from a regulatory authority, the bookmaker is free to operate as it sees fit. Furthermore, should you encounter difficulties with an unlicensed bookmaker, there is no possible opportunity to request dispute resolution from a third party, such as a licensing authority.

Are there any restrictions on UK players?

There are no restrictions on UK players – they are able to play on any sports or casino betting site they choose provided they are over the age of 18.