William Hill In-Depth Review

£30 Welcome Offer
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New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
£300 for New Players
Percentage 100%Turns 40xMin. Deposit £10
New customers only. Opt in required. 1 x per customer. Min buy in with £10. Casino tab only. Max £300 bonus. 40x wagering requirement. Max redeemable amount £2,000. Bonus expires 7 days from issue. Eligibility rules, game, location, payment method and currency restrictions, stake contributions and T&C apply | 18+ |begambleaware.org | gamstop.co.uk | Play Responsibly
William Hill £20 No Deposit Bonus
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
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William Hill is one of the oldest online bookmakers with a long history behinds its back. For many years, William Hill is among the top online bookmakers. This is due to its professional and high-quality gaming providings. In our review, we will take a closer look at the available sports betting, casino, poker and other betting options from William Hill. Also, we will discuss the available bonuses and accepted payment options for deposit and withdrawal. William Hill is a kind of bookmaker whose primary goal is to satisfy its customers in the first place.

Website Review – Design, Structure, Layouts and Menus

William Hill homepage
Preview from William Hill homepage

William Hill has one of the classiest desktop site designs out of most of the online gambling websites you’ll find on the internet, concerning the colour scheme. The colour combination of the website makes use of warm blue, white, a little bit of green, and light gold for the logo. The colour combination is very pleasing to the eyes and not too painful to look at because there aren’t any bright or flashy colours. With regard to the structure and layout though, William Hall’s website isn’t all that different from the mainstream online gambling websites that you see on the net. You’ll see a login bar on top followed by the menu, then the sports markets available, and the games that are live at the moment.

The thing about this kind of structure is that it’s pretty old school and is not as attractive as the more responsive websites of modern online gambling platforms. Nevertheless, navigation is not too hard, and the overall design is not too cluttered.

Visit William Hill

How to Make Registration?

William Hill registration form
Registration form of William Hill

Registration is very easy with this website. All you have to do is follow these steps:

  1. Step 1: Click on the Join Now button which can be found on the upper right corner of the website (you can refer to the screenshot we provided above).
  2. Step 2: Fill up the registration form with some of your important details. Some details you need to add would include your name, your address, your email, contact number, desired username, password etc.
  3. Step 3: Click on the Agree and Join button and you’ll already become a member of the platform. Just remember to verify your email by checking your Inbox and following the instructions given. From there, you can log into your account.

In case you forget your username or password or both, you can easily log back into your account. Simply go to William Hill’s website and on the homepage, click ‘Login’ and then click ‘Forgotten Username?’ or ‘Forgotten Password?’ on the login pop-up window. After clicking either of the options, provide your email address or username and then click the yellow ‘Send password reset link’ button. Check your email and then click the link provided. Use the link to reset your forgotten username or password.

Create account

Welcome Bonus – Bet £10 & Get £30 in Free Bets

william hill 2 x 15 GBP welcome offer

Just like any other sports betting platform, William Hill offers a nice Welcome Bonus that new players can take advantage of. In this bonus, all you have to do is make an account and use the promo code P30. Once you enter the promo code, you can immediately take part. Here are a few things you have to note:

  • You must make a minimum bet of £10 to be eligible for the free bet;
  • Your bet must be with odds of ½ (1.50) or higher;
  • The winning parts will count for the EW bets;
  • The bonus amount will be given as 2 x £15 free bets to use on sports betting;
  • Players who deposit using Paypal, Entropay, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, Postpay are not eligible to take part.

Claim this bonus

Sports Covered

William Hill covers a number of sports markets (more than 30 sports markets) that all players can enjoy. Here are some of the sports markets that they offer:

Sports Markets

  • Football
  • Horse Racing
  • Greyhound Racing
  • Cricket
  • Tennis
  • Virtual Sports
  • Bowling
  • E-sports
  • American Football
  • Motocross Racing
  • Rugby
  • Boxing
  • Hockey
  • MMA
  • Baseball
  • Hurling
  • Snooker
  • Politics
  • Basketball
  • Volleyball
  • Darts
  • Golf
  • Snowboarding

These are just the popular sports markets you can bet in. There are more that you can check out when you visit the website.

Note that e-Sports are also made available. The e-Sports market has been added for sports punters and casino bettors who also happen to be fond of sports. Some games available for e-Sports include League of Legends, CS: GO, Dota 2, Call of Duty, and Overwatch.

Football Betting

Since football betting is extremely popular around the world, expect big-time sports betting platforms like William Hill to flock to it. The football betting section of William Hill is pretty popular and is known for having very nice odds.

Under the football section, you’ll be able to see a number of live events happening real time plus the odds. You’ll also find that William Hill holds events from International leagues, UK leagues, Spanish leagues, and more. Plus, there are a lot of coupons that you can avail just by scrolling down in that section.

In-Play Sports Betting

William Hill live betting
'In-play' section in William Hill

The in-play sports betting section is where live events can be seen. You can enter live bets that are happening in real time even though the game is happening. If you look at the website, you’ll see that the events are categorised by sports markets. So football would be so and so live events, tennis would have these events and so on. What’s pretty unique about William Hill is the coverage of live events that they can offer at one time. It’s possible for them to have up to 50 live events for you to choose from – all happening at the same time. That’s something that not many online betting platforms can do.

Betting Odds

As their target is high-quality service, you can expect them to deliver very competitive odds. They especially have good odds for their football markets and also their North American games. Just to give you an idea, they can run an average of 5.4% margin on football events. That’s a pretty good rate for most punters who love betting on football games.

Sports Betting Products

Cash Out Feature

William Hill offers a special cash-out feature that allows you to take your money out even before an event is finished. This allows you to lessen the odds of losing by already guaranteeing profits, even though the profits are minimal. It’s a play-safe feature that allows good money management for punters. It applies to both single and multiple bets.

Live Streaming

Another special feature offered by William Hill would be live streaming. There is a live streaming facility on the website that allows you to watch the game of your choice live. It’s like watching the game on TV but with the extra ability to bet while it’s all happening.


#YourOdds is an innovative feature that’s pretty unique to William Hill and makes use of the power of social media. Basically, all you have to do is come up with a betting scenario of any sport and tweet it to @WilliamHill using the hashtag #YourOdds. From there, William Hill will put a price on it, and there can be bets made on your scenario. It’s a very interactive marketing strategy that allows players to take control of making bets from time to time.


Since e-sports have been becoming really popular, it’s no surprise that betting platforms have also been holding betting events for them as well. Some of the e-sports events that you’ll see with William Hill include CS: GO, League of Legends, Overwatch, and more.

As for the e-Sports betting options in William Hill, they fall as stock-standard with the only option of placing straight bets. Nevertheless, bettors can bet on Match bets or Futures bets. Match bets refer to where you wagered on the individual matches as well as on qualifier rounds while Futures bets apply to bets placed on the tournament’s winner.

Horse Racing

Horse racing is extremely popular in the UK, so it’s natural that horse racing will be a part of the list of sports markets. William Hill’s horse racing market features a long list of racing events as well as some of the best winning bets and favourite horses to win.

The list for the horse racing section on William Hill goes from A to Z, literally. Some of the current choices are Bad Boy E. J., Baddesley Knight, and Big Joe Candy.

What’s great is both greyhound racing and horse racing are subject to the Best Odds Guaranteed, so punters who rely on racebets will find this as very good news.

William Hill Casino

casino homepage of William Hill

Aside from the sports betting platform, William Hill also has a Casino with a ton of casino games such as slots, table games, roulette, and more. Plus, there’s a nice welcome bonus waiting for you. Here are some of the things to know about the welcome bonus:

Welcome Casino Bonus

William Hill casino bonus
Important Information

At the moment, the following bonus is available only to mobile users of William Hill casino. That includes the mobile website version and the apps for iOS and Android.

For this bonus, you have to chance to get a 100% buy in bonus of up to £300 for just buying in. Here are a few things you should know:

  • You must opt in to the bonus;
  • You are required a minimum buy in of £10 and a max of £300;
  • You need to wager the bonus 40x to withdraw it;
  • The bonus amount must be wagered before 7 days from being issued;

Get this bonus

Live Casino

William Hill live casino
Live casino section in William Hill

The live casino is quite similar to the regular casino except that you’ll deal with live dealers through your computer. It’s like having a taste of a real casino without actually being there. You will find games like:

  • Exclusive Tables
  • Roulette
  • Blackjack
  • Dream Catcher
  • Football Studio
  • Baccarat
  • Poker

On the live casino section, there are currently two popular tables: Roulette and Blackjack. Nevertheless, there are several other live casino events, including excluding Tables, Dream Catcher, Football Studio, Baccarat, and Poker.

The live casino events in William Hill involve casino games that are managed by knowledgeable dealers with kind and patient attitude. Because of this, every live game is fun and exciting.

William Hill Vegas

The Vegas section is one of the most popular section among players since it offers a lot of Vegas inspired games. Most of all, this section offers a lot of other games that the regular casino doesn’t such as, betting TV and even jackpots.

William Hill’s Vegas does feel like Vegas. It’s filled with an abundant collection of casino games – both old and new. A lot of casino games and categories are featured, including the most popular, newly released, top exclusives, and a lot more. Categories also include types of games in groups like Live Tables and Card & Table. Above all, Jackpots are featured, and they range from Big Drop Jackpot to Daily Drop Jackpot to 2K Must Drop Jackpot.


William Hill poker section
Preview from William Hill poker

If you love poker, then you’ll love William Hill’s poker platform. The platform offers a series of tables that you can choose from plus a nice bonus for new players.

William Hill’s poker section presents a wide collection of games like Omaha, Stud, and Texas Hold’em. The games on this platform, however, may be available at different stakes at different game types like cash tables, tournaments, and SitnGo. Nevertheless, William Hill’s poker ofers more than 100 casino side games with state-of-the-art features.

Poker Bonus

William Hill poker bonus

This welcome package allows you to get a bonus amount of £100 and some bonus big spins. Here are a few things to know about the bonus:

  • You have to opt into the bonus;
  • You must make a minimum deposit of £10;
  • You must wager the bonus £100 within 45 days;
  • You must play the free spins 40x in 14 days;

Virtual Sports

Virtual sports refer to sports events that aren’t exactly real. They’re more of simulations that you can bet on. There are various virtual football matches and more that you can bet on if you do get tired of live events.

Inspired, a leading virtual sports development company develops William Hill’s virtual sports. Together with the content solution of Betradar, William Hill can provide players with high-quality virtual sports events.

William Hill Mobile App

William Hill mobile app

For the convenience and enjoyment of mobile players, William Hill offers a mobile app and a mobile betting website. The app is available for both Android and Apple devices so they can be found in both Google Play and Apple Store.

Alternatively, the Android app can also be found on the website in the form of a .apk file. If you prefer to download it this way, you may also. If you haven’t signed up using the desktop version yet, you can register using your mobile phone and log in to your account there as well.

The mobile app of William Hill just has the same features as that of the desktop version. It doesn’t even have much difference than the mobile site version. With the same colour theme and web layout, the website offers the same betting quality as that of the desktop version.

Payment Options

For full details on payment methods, check out the table below:

Payment MethodDeposit MinimumDeposit MaximumTime for Deposit
Visa LogoVisa£5£99 000Instant
MasterCard LogoMasterCard£5£99 000Instant
Maestro LogoMaestro£5£99 000Instant
Diners Club LogoDiners Club£5£99 000Instant
Entropay LogoEntropay£5£99 000Instant
Skrill LogoSkrill£10£80 000Instant
PayPal LogoPayPal£10£5500Instant
Neteller LogoNeteller£10£25 000Instant
WebMoney LogoWebMoney£10£10 000Instant
Yandex Money LogoYandex Money£10£10 000Instant
Qiwi LogoQiwi£10£10 000Instant
EcoPayz LogoEcoPayz£10£8 400Instant
EPS LogoEPS£5£10 000Instant
Euteller LogoEuteller£10£10 000Instant
Fast Bank Transfer LogoFast Bank Transfer£10£10 000Instant
iDeal LogoiDeal£10£10 000Instant
Instadebit LogoInstadebit£10£10 000Instant
Safetypay LogoSafetypay£10£10 000Instant
Sofort LogoSofort£10£10 000Instant
Trustly LogoTrustly£10£10 000Instant
Paysafe Card LogoPaysafe Card£10£200Instant
Todito Cash LogoTodito Cash£10£10 000Instant
Neosurf LogoNeosurf€10€12 000Instant
AstroPay LogoAstroPay£10£10 000Instant
Bank Wire Transfer LogoBank Wire Transfer£25£100 0003-5 days
Cheque LogoCheque£25£100 00010 days
Payment MethodWithdrawal MinimumWithdrawal MaximumTime for Withdrawal
Visa LogoVisa£5£33 0003-5 days
MasterCard LogoMasterCard£5£99 0003-5 days
Maestro LogoMaestro£5£99 0003-5 days
Diners Club LogoDiners Club£5£99 0003-5 days
Entropay LogoEntropay£5£50 0003-5 days
Skrill LogoSkrill£5£80 00024 hours
PayPal LogoPayPal£10£550024 hours
Neteller LogoNeteller£5£30 00024 hours
WebMoney LogoWebMoney£5£10 0002-4 days
Yandex Money LogoYandex Money£25£10 0005-10 days
Qiwi LogoQiwi£5£10 0005-10 days
EcoPayz LogoEcoPayz£5£99 00024 hours
EPS LogoEPS£25£10 0005-10 days
Euteller LogoEuteller£25£100 0005-10 days
Fast Bank Transfer LogoFast Bank Transfer£25£100 0005-10 days
iDeal LogoiDeal£25£100 0005-10 days
Instadebit LogoInstadebit£5£100 0005-10 days
Safetypay LogoSafetypay£25£100 0005-10 days
Sofort LogoSofort£25£100 0005-10 days
Trustly LogoTrustly£25£100 0005-10 days
Paysafe Card LogoPaysafe Card£25£99 0005-10 days
Todito Cash LogoTodito Cash£5£99 0005-10 days
Neosurf LogoNeosurf€30€120 0005-10 days
AstroPay LogoAstroPay£5£99 0005-10 days
Bank Wire Transfer LogoBank Wire Transfer£25£100 0005-10 days
Cheque LogoCheque£25£100 0005-10 days

Security and Regulation

William Hill operates under the handle of WHG International Limited which is a company with headquarters in Gibraltar. That said, they have a license under the Gibraltar Gambling Commission which allows them to get customers from Gibraltar. Aside from that, they also have a license from the UK Gambling Commission so that they can get customers from Great Britain.

Affiliate Program

If you’re looking for some careers in William Hill, you can try the affiliate program. You will be part of a Revenue Sharing program wherein you can get 30% for every customer that plays in the Casino, Sports, Bingo, Poker, and Live Casino Sections. For other sections like Vegas and Macau, you’ll get 10%. All you have to do is have an affiliate website or refer sub-affiliates. If you have enough sub-affiliates, you can actually earn some good passive income. If you want to learn more, visit this page.

In addition, there is also the CPA or the Cost per Acquisition which refers to the fixed rate per new player assigned to the website. Marketing tools will also be given as an aid to help affiliates advertise better and earn more revenues.


Get to know more about William Hill through the FAQs below.

Do we need an alternative link for accessing William Hill?

Yes, there are alternative links for accessing William Hill. For instance, the main website can’t be accessed by US customers. That’s why the alternative link would be www.williamhill.us. You can search on Google for the links of the alternative links.

Are there any boosts in William Hill?

Yes, you can get boosted odds and boost ACCA’s.

Does William Hill offer Bingo?

Yes, there is a bingo section in the William Hill website.

What’s the difference between the mobile app and mobile website?

When it comes to the overall layout, there is no difference between the two. However, the mobile app is more responsive but will take up more space on your phone as compared to the mobile website.

Do all bonuses need a bonus code?

Not all the bonuses require a bonus code although some do such as the sports market welcome bonus. Just check the terms and conditions to know which ones need a bonus code.

Is there a VIP program?

Yes, there is a VIP sports program available for loyal punters who have been with the website for a long time.

What countries are allowed to sign up?

Residents from the UK, Spain, Australia, Germany, Latvia, and other European countries may sign up. US citizens may not be able to sign up.

About William Hill

William Hill is definitely one of the more well-known online sports betting platforms in the market simply because they’ve been around for many years. They were actually founded in 1934 in the UK. They eventually broke into online gaming when the internet became more widespread and was able to penetrate the American sports betting market. They are in fact, the first UK sports betting platform to ever get into the American market.

By 2015, they already reached a total of 3 million online members.

Customer Support and Contacts

If you have any questions or concerns, there are several ways that you can contact support. Here are some of the contact details:

Overall Rating

As William Hill is one of the oldest UK sports betting platforms in the region, you can bet that they know exactly what they’re doing. When it comes to features, bonuses, and overall customer experience, they definitely get perfect scores for that. They have a nice cash-out feature, live streaming, and even an innovative #YourOdds feature which you can’t really find anywhere else.

The only con of the website would be the design and navigation. The site is a bit cluttered and not as good looking as the more modern responsive types.

As a whole though, William Hill definitely does its job well as a sportsbook. That’s why they can get a total score of 4.9 over 5.

Join William Hill

Last updated:


Kristiyan Kyulyunkov
Kristiyan Kyulyunkov
Certified Betting Expert
Kristiyan Kyulyunkov specializes in bookmakers’ analyses. He has years of experience betting online and always keeps an eye on the different operators. His tasks in Nostrabet include writing, editing and publishing expert reviews.

Expert Reviews

Liam Hoofe
Liam Hoofe
Overal Rating:

One of the Best UK Bookmakers Around

William Hill is one of the undisputed kings of British bookmakers. The site is still fantastic to use all these years, boasting some of the best sports betting markets and odds you’re likely to find.

It has stayed at the top of its game through constant innovation, and this is highlighted by all of its features. A particular favourite of mine is the #yourodds promotion which gives you control over the bets you create. It’s a nice touch and highlights William Hill's communication with its customers.

Of course, it regularly updates promotions, and it is one of the first sites I will head to when an event like the World Cup rolls around, as it always finds a great way to promote it.

The site also has its ‘Vegas’ section, which is stacked with good-quality slots. There is a nice exclusive game range as well, which mostly consists of Slingo (a personal favourite) and TV-themed games.

There is not a lot to say about William Hill that hasn’t already been said. It’s a top-quality bookie with a glowing reputation for a reason.

  • Pros
  • One of the best-known UK bookmakers
  • Big range of sports-betting markets
  • Regularly updated promotions to tie in with big events
  • Great bonuses and betting features
  • Cons
  • Could benefit from improving its slot selection
Tested on 06-10-2022
Gary Tomlinson
Gary Tomlinson
Overal Rating:

A British institution and a leader in the online gambling industry - Great promotions, but they are not afraid to ban customers who take the Mickey

Walk up and down any high street in the UK, and you will see William Hill betting shops competing with their main rivals, Ladbrokes and Corals.

It would be fair to say they have established themselves firmly as one of the best online bookies and are renowned for coming up with promotions that are so successful it doesn't take their competitors long to come up with their own versions.

As an example, who can remember those halcyon days of the horse racing offers that paid out if your horse finished 2nd, so many of us made good profits by finding close matches and laying the bets off on Betfair or Smarkets.

I opened my William Hill account on 21st September 2001 and still use that account on a daily basis, so it just goes to show that if you play the game and don’t just use the account for bonus hunting, it can last a very long time.

  • Pros
  • Established sportsbook
  • Brilliant promotions
  • Decent odds
  • Cons
  • Can limit or close accounts if they think you are abusing bonus offers
Tested on 01-10-2022
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