Best European Betting Sites

Which are the Best European Betting Sites?

Here is a table with the recommended online bookmakers for betting in Europe:

Rating: 4.9/5
  • Trusted & Secure Online Betting Site
  • Competitive Sports Betting Odds and Markets
  • Great Range of Casino Games
  • Professional Customer Support
New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. Bet The Responsible Way. Full Terms apply |
Rating: 5.0/5
  • Trusted Online Betting Website
  • Licensed by the UKGC
  • Best Sports Betting Features
  • High Odds
New Customers only. Registration required. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. +18 | Terms & Conditions time limits & exclusions apply. #Advertisement
Rating: 4.6/5
  • Extensive sports library
  • High odds
  • Separate apps for sports, casino, and poker
  • Fully legal and licensed
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Pace 1 sport bet (3+ selections) } Excl Horse Racing | Min stake £10 | Max stake £20 | Min odds 2/1 (3.0) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply | |
Rating: 4.9/5
  • Trusted online betting site
  • Great range of Sports Betting markets
  • Top-class Customer service
  • Various Payment methods
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers using Promo Code R30 only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad T&C apply | | | Play Responsibly
Rating: 4.7/5
  • Trusted Betting Site
  • Great Range of Daily Sports Betting Markets
  • Live Streaming & Other Features are Available
  • Mobile App for Android and iOS
18+. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply. | 18+ | | | Play Responsibly
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Online betting is becoming increasingly popular in some parts of the world, one of which is Europe. Thanks to the legislative changes over the years, we can now access loads of European betting sites. Some have become household names in this industry because of their experience.

Since there is a wide variety of betting sites to pick from, Europeans often have problems choosing the right option. Therefore, this article will go over everything you must know about the top gambling brands in Europe.

List with the Top 10 European Betting Sites

The Top 10 Betting Sites in Europe

Since online betting is legal in almost every European country, there are loads of gambling companies to choose from. Although it seems like they offer the same options and features, some brands are substantially better.

Before you decide to use the new sport betting sites Europe, look at the brands below. These iGaming operators have been around for several years and are the go-to option for most Europeans.

#1 Betway

Some sites have more experience than others, but there is no arguing that Betway is at the forefront of iGaming in Europe. This website operates primarily in the UK, where it offers a sportsbook, casino, and other sections. With that being said, Betway is also available in other European countries.

Apart from its recognizable design, world-class features, and user-friendly options, Betway is famous for its eSports category. This is among the few places where you can find an impressive selection of computer games to bet on. They all offer good odds, and Betway even provides different promotions for their eSports fans.

homepage of betway
  • Trusted & Secure Online Betting Site
  • Competitive Sports Betting Odds and Markets
  • Great Range of Casino Games
  • Professional Customer Support
Founded: 2006
License: UK, Malta and other
Country: UK
Live betting Yes
Cashout Yes
Poker No
Casino Yes
Live Streaming Yes
  • Pros:
  • Reputable gambling website
  • Amazing for eSports
  • Loads of features
  • Cons:
  • It is not available in every European country

#2 22bet

Thanks to its intriguing design and an abundance of options, 22bet has become the preferred brand for numerous clients. This company is famous for offering one of the largest selections of betting sections. You can try bingo, TV games, fast games, casino titles, sports, and eSports.

Another thing that makes 22bet a popular pick among European punters is the language options. Since the site supports most languages spoken in Europe, you can have a better overall betting experience.

It is also worth knowing that 22bet will offer you a dedicated app for Android and iOS. As expected, the company also provides a couple of promotions for its new and existing clients.

homepage of 22bet
  • Great Range of Sports Betting Markets
  • Wide Variety of Casino Games
  • Generous Bonus Offers
  • Mobile App is Available
Founded: 2017
License: Curacao, Kenya
Country: Cyprus
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • Multiple language options
  • A solid app for Android and iOS
  • Loads of betting sections
  • Cons:
  • The design may not live up to some users’ expectations

#3 Bet365

A couple of European betting sites are popular worldwide, and Bet365 is one of them. Although this company may not have as many sections as other operators, it makes up for it by offering quality options. Users who have access to this bookie in Europe can expect to find a fully-fledged sportsbook and a casino.

Like some of its counterparts, Bet365 will offer you several bonuses. The company also has one of the best selections of betting features. Sports punters can watch events in real-time, place bets on them, and use Cash Out when needed.

Bet365 even provides an application that you can download and install on your handheld device.

homepage of bet365
The screenshot was made at 13:56 on 30.11.2021
  • Trusted Online Betting Website
  • Licensed by the UKGC
  • Best Sports Betting Features
  • High Odds
Founded: 2000
License: UK, Bulgaria, Gibraltar
Country: UK
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • One of the oldest online betting companies
  • Loads of features
  • Some of the bonuses are not available elsewhere
  • Cons:
  • Bet365 has fewer betting sections compared to several other brands

#4 Bwin

Although some people have been using this operator for many years, Bwin is often in the shadow of other European gambling brands. This is strange because the company is actually better than most of them.

With its contemporary design and the most sought-after betting sections, Bwin is easily among the best. The site offers sports punters a world-class experience from the comfort of their homes. Those who prefer casino games are also not left behind because Bwin provides many options.

Since the operator has a license from the MGA and a couple of other gambling authorities, Bwin is available in multiple European countries.

homepage of bwin
  • Extensive sports library
  • High odds
  • Separate apps for sports, casino, and poker
  • Fully legal and licensed
Founded: 1997
License: UK, Gibraltar, Bulgaria, Malta
Country: Austria
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • Contemporary design
  • Loads of sports betting options
  • The operator uses multiple licenses
  • Cons:
  • Bwin doesn’t provide that many betting sections compared to some companies

#5 William Hill

While it is true that some websites use their designs to attract new customers, William Hill is in a different league. Online bettors in the UK know that this is one of the oldest gambling companies in Europe. Hence, it became the online bookie and casino that every other company looked up to.

Nowadays, William Hill includes everything you can think of. The site is full of betting options, promotions, and features. It offers mobile apps and even an option that is known as William Hill Plus.

It is also worth knowing that William Hill is among the few gambling brands in Europe that still offer land-based betting shops.

homepage of william hill
  • Trusted online betting site
  • Great range of Sports Betting markets
  • Top-class Customer service
  • Various Payment methods
Founded: 1934
License: UK, Gibraltar
Country: UK
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • One of the most experienced gambling companies
  • William Hill has land-based shops
  • The site offers users almost everything they can think of
  • Cons:
  • The brand primarily focuses on the UK market

#6 Betsafe

Even though the design may not impress some of you, Betsafe is a company that is worth it. The site is notorious for its betting categories, including a sportsbook, casino, horse racing, poker, and virtual sports. Betsafe is also one of the few brands where users can find numerous active promotions.

Since most online bettors also want to read more information before punting, this online bookie decided to offer a blog. Consequently, punters who use this option can read more about different sports and everything important related to Betsafe.

Lastly, if you choose Betsafe, you can find an impressive range of online payment options.

homepage of betsafe
  • Extensive sports catalog
  • Separate sections for Virtuals & Horse Racing
  • Live Betting & Live Streaming available
  • Mobile app for Android & iOS
Founded: 2006
License: Malta, Sweden, Ireland
Country: Malta
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • You can find many betting categories
  • There is a blog that provides the latest news
  • The site offers popular deposit and withdrawal gateways
  • Cons:
  • The design is not that impressive

#7 Betsson

Some of the best betting sites in Europe don’t pay attention to their design, but there are some exceptions. One of them is Betsson, a top-tier betting operator available in several European countries.

Aside from its innovative design and attractive colours, Betsson offers the most popular sections. Punters who choose the site can experience more than 2800 casino games, various sports, and even a poker client.

Of course, a brand of Betsson’s calibre also offers several promotions, a blog, and some of the best contact options. Hence, you can contact the customer support department and find the answers within minutes.

homepage of betsson
  • 50+ Sports & 4000+ Casino Games
  • Mobile Apps for Android & iOS
  • Impressive bonus selection, regular missions and tournaments
  • On-point Betting Features
Founded: 1963
License: Malta, Sweden & Ireland
Country: Sweden
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • Interesting design
  • Thousands of casino games and many other betting sections
  • Professional customer support department
  • Cons:
  • Some of the withdrawal options may take more time than usual

#8 Rabona

It may look like every other online betting platform in Europe, but Rabona offers several things that make it unique. The site’s design allows gamblers to find what they want to play in seconds. You will come across a fully operational sportsbook and casino sections, a horse racing category, and different events.

Rabona is among the few names on this list with a VIP program. The site is also known for its abundance of online payment solutions, including cryptocurrencies. Depending on the preferred deposit option, users can make instant transactions.

Even though Rabona lacks a mobile betting app. It offers an optimized mobile site that provides everything available to desktop users.

homepage of rabona
  • Wide selection of sports
  • Welcome bonus & more offers
  • Range of betting features
  • Responsive customer support
Founded: 2019
License: Curacao
Country: Curacao
Live betting Yes
Cashout Yes
Poker No
Casino Yes
Live Streaming Yes
  • Pros:
  • Multiple payment solutions, including digital currencies
  • There is a VIP program
  • Rabona’s clients can take part in different tournaments
  • Cons:
  • The betting operator does not have a mobile app

#9 Unibet

A couple of gambling websites are available in most European countries, and luckily, Unibet is on the list. Aside from its top-notch betting categories, Unibet is famous for providing mobile apps, a solid selection of promotions, and professional betting guides. The latter allows punters with no experience to learn the basics.

One thing that differentiates Unibet from its competitors is an option known as Community. As its name suggests, this place brings together most of Unibet’s clients and allows them to chat, ask questions, and much more.

Unibet is licensed, offers many payment options, and has multiple social media accounts.

homepage of unibet
  • Trusted Betting Site
  • Great Range of Daily Sports Betting Markets
  • Live Streaming & Other Features are Available
  • Mobile App for Android and iOS
Founded: 1997
License: United Kingdom, Gibraltar, Malta
Country: Malta
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Pros:
  • Users will find betting guides
  • The community tab allows punters to feel special
  • Unibet’s help centre is great for those who want to have questions
  • Cons:
  • There aren’t any unique betting categories that are not available elsewhere

#10 20bet

Lastly, we have a company known as 20bet, which is available on desktop and mobile. Even though the site may look messy at first, you will appreciate everything it offers once you spend a couple of minutes.

Similar to some of the best betting websites mentioned above, this one has all the popular betting sections. Even more impressive is that 20bet provides a couple of unique options, such as Forecasts, Results, and Leaderboards.

This company offers a fast and efficient customer support department and various payment solutions. Aside from digital wallets, clients can even make crypto payments.

homepage of 20bet
  • Top-notch betting features
  • Excellent betting environment
  • Useful features
  • Various payments
Founded: 2020
License: Curacao Gaming Authority
Country: Cyprus
Live betting Yes
Cashout Yes
Poker No
Casino Yes
Live Streaming Yes
  • Pros:
  • One of the largest selection of betting options
  • Different kinds of deposit and withdrawal solutions
  • 20bet uses advanced security features
  • Cons:
  • The site has tons of options which make it more difficult to use, at least at first

Top Betting Sites in Europe by Country

You can check out our examination for the best online bookmakers in various European countries:

How to Pick the Most Appropriate Online European Bookmaker?

To pick the most appropriate online European bookmaker, you have to go through a couple of steps. Checking all of them takes time, but it will help you choose the best betting site in Europe.

The Permit (License)

It doesn’t matter whether a gambling site in Europe offers tons of sections and other options if it is not legit. One of the things that will show you whether you can trust the given iGaming operator is the license. Some European bookies have multiple permits, whereas others use one license to operate in many countries.

Safety Features

Having an active license is a must, but it is not the only thing that makes a given betting website safe to use. Since hackers are becoming better and better, some brands have to use additional security options. This includes a firewall, SSL security systems, and third-party software for online payments.

User Interface

Sadly, not every gambling website offers a top-notch user interface. Some platforms try to provide tons of options but forget to make them visually appealing.

The Supported Currencies and Language Options

All punters need to check the given operator’s language options and the supported currencies. According to the official information from the EU, there are more than 24 official languages, so bookies and casinos need to offer multiple options.

In terms of currencies, most European punters use EUR. However, bettors in some countries use GBP, BGN, NOK, and more.

Payment Solutions

Check the payment solutions once you find out that the given bookie offers the currency you’re using. Some top-tier gambling brands focus on classic deposit and withdrawal options. Still, others provide digital wallets, cryptocurrencies, and even mobile payments.

Withdrawal Speed

Having access to multiple payment options is a plus, but you also need to check the withdrawal speed. The time you need to pull out your winnings depends on the withdrawal option, but it usually takes between a few hours and a couple of days.


Almost every betting operator in Europe offers different promotions, but some brands provide more options. Check the available welcome bonuses and offers for registered users.

Available Sports

Most top-tier European bookmakers provide all sorts of sports. However, some operators include substantially more options, so check everything, especially if you are interested in something that is not that common.

Markets for Sports Betting

Every sports punter in Europe wants access to as many betting markets as possible. Hence, checking the available options is of utmost importance because some bookies do not provide that many alternatives.

Good Odds

Having multiple markets to pick from is a huge plus, but it wouldn’t matter unless the odds are worth it. Luckily, every operator mentioned above provides good odds. Some of the top European sports betting sites even offer multiple odds formats.

Betting Features

Some websites allow their clients to use different features while betting. Although Cash Out and Live Results are the most common options, gamblers can find other alternatives. For example, some sites provide Bet Builder and Statistics.

Live Streaming and Live Betting

Apart from the features mentioned above, your future betting website needs to offer Live Betting and Live Streaming. Even though the In-Play option is regularly available, only the best betting sites in Europe offer Live Streaming.

Category for Horse Racing

Even though it may not be the go-to option for most bettors in Europe, people in the UK love horse racing. Check whether the bookie you’re using offers a separate category if this sport is essential.

Casino Titles

Some people only want to bet on sports, but others prefer to have access to more sections. If you are one of the European gamblers who fall into the second category, check the available casino titles.

Poker Client

Poker is becoming more popular worldwide, so it is no surprise some iGaming operators provide separate clients. People interested in this option should check whether the given brand provides a poker platform.

Virtual Sports

Although virtual sports were a luxury a couple of years ago, they are a must nowadays. Since many people wager on computer simulations daily, the top-tier bookies will give you access to a separate v-sports section.


The best betting sites in Europe know that eSports will play a key role in the industry. Hence, they offer a separate section where users can punt on Dota 2, LoL, CS: GO, and many other eSports titles.

Mobile Site That is Easy to Use

Since some online bookmakers don’t have Android and iOS apps, you should check their mobile websites. Besides going through the features, make sure the site is easy to use.

Customer Support Department

The customer support department is one of the sections that many people forget to test until it is too late. If you want to avoid any problems in the future, find an operator where you can talk to experienced customer support agents and use different contact options.

Yes, you can bet legally in Europe, as long as you reside in a country where gambling is legal. Most countries have their own gambling authorities to monitor all betting activities within the jurisdiction. These places issue licenses to given operators that adhere to their rules.

Usually, the licenses last for a couple of years and have to be renewed after they expire. If the different European betting sites violate the rules while having an active license, the commission may revoke it.

Gamblers can contact the given regulator for more information or file complaints when a bookie/casino violates its Terms and Conditions. Although Europe is home to numerous gambling regulators, a few names stand out:

  • UK Gambling Commission
  • Malta Gaming Authority
  • Alderney Gambling Control Commission
  • Government of Curacao
  • Gibraltar Gambling Commissioner

The Gambling Laws in Europe

Look at the list of all bookmakers available in Europe. You will see that most of them are not available in every country. That’s because every state has different gambling laws that the given operator must adhere to. Check the information below to learn more about the situation in some countries.


Although many top-tier European bookmakers and casinos are available in Germany, most brands are registered elsewhere. The Regional Council of Darmstadt is responsible for managing the licensing process.


Spain is another popular destination for many top-tier gambling companies in Europe. Sites that want to operate here need to contact the Directorate General for the Regulation of Gambling (La Dirección General de Ordenación del Juego).


Thanks to ANJ, The National Gambling Authority, many online gambling sites accept players who reside in France. This regulator protects players and ensures that the companies who operate in the country adhere to local laws.


The fact that gambling in Italy has been around for centuries affects the betting industry. Nowadays, the AAMS is the responsible authority in the country that has the right to grant licenses and regulate the different gambling activities.


The UK is one of the places where punters can bet online and use land-based betting shops. Since some of the best gambling companies in the world come from the UK, they are regulated by the UKGC. Although every gambling site needs to have a permit from the given authority to operate in the country, there are some exceptions for the following regulators:

  • Gibraltar
  • Alderney
  • Isle of Man
  • Tasmania
  • Antigua and Barbuda
  • Countries from the EEA


The different gambling activities in the Netherlands are regulated by the Gambling Authority (NGA). Most top-rated online bookmakers and casinos are available in the country.


Thanks to the Swedish Gambling Authority, some of the best websites for online betting in Europe can provide their services in the country. With that being said, locals can also access offshore betting operators using VPNs and mirror links.


Like most countries in Europe, Belgium has different gambling laws that every operator must adhere to. Every company that wants to operate in the country must obtain a license from the Belgian Gambling Commission.


The Danish Gambling Authority regulates the country’s gambling industry and is known for its strict rules. Online betting operators who don’t adhere to the regulations are usually blocklisted.

How to Place a Bet Using Any European Gambling Site?

To place a bet using any European gambling site, you have to complete this process:

  1. Choose the site you want and sign up;
  2. Check whether there are any bonuses;
  3. Make a deposit;
  4. Choose a sport or go to other betting sections;
  5. If you choose a bookie, you need to decide between live and pre-match betting;
  6. Choose the amount you want to bet with.

Although there might be some exceptions, you will have to complete these steps if you decide to use most European betting sites. Registering requires you to provide specific information that you will have to verify.

Once you check the welcome proposals, go to the given operator’s payment section. Pick the option you like (don’t forget to check the min/max requirements, fees, and processing time), and make a deposit.

Lastly, choose what you want to bet on and think carefully about the amount you will use.

Different Variations of Gambling Sites in Europe

Online bettors who reside in most European countries have access to a couple of betting sites. Some of them are more popular than others, so let’s check the most common ones.

Sportsbooks (Sites that offer fixed odds)

Most European bookmakers are notorious for providing world-class sportsbooks. People who use those places can find fixed odds on various matches that take place worldwide.

Betting Exchange

Even though betting with fixed odds is most punters’ preferred option, others are interested in betting exchanges. Luckily, some gambling operators in Europe allow their users to place BACK and LAY bets on numerous sports.

Parimutuel Betting

Although these gambling sites are not that common, some companies offer this option. This betting system requires people’s bets to be placed in a pool. The odds are calculated after the deduction of finish and house-take.

Betting on Live Events

Pre-match betting is trendy, but live betting is in a league of its own. Some websites in Europe for online betting focus on providing clients with the best live betting experience.

Websites for Casino Games

Aside from betting on sports, people also look for casino games. Consequently, many top-tier platforms provide a massive selection of slots. These companies also offer table games, jackpots, and other titles.

Poker Clients

Some gambling companies include their poker titles inside the casino, but others want to be special. Thus, they allow their users to download separate poker clients and participate in tournaments.

Live Casino

The classic casino games are not for some gamblers, but the top betting platforms in Europe know that this is not enough. They also offer separate live casino categories full of games with real croupiers.

Which are the Most Common Types of Odds Available to European Bettors?

The most common types of odds available to European bettors are the following:

  • Decimal
  • Fractional
  • American

Decimal odds are known as European odds, so it shouldn’t be surprising that they are available on almost every betting site. To see how much you could win, you need to multiply the amount by the odds.

Fractional odds are also popular among punters in some countries, especially in the UK. These odds are usually shown using a “/” (hyphen), and the left number indicates the amount you will win for every 1 EUR (or the currency you’re using).

The American odds are displayed with either a “+” or a “-”. This indicates the amount you have to wager to win 100 EUR. Unsurprisingly, the American odds are highly sought-after in the US.

Which Are the Most Popular Bonuses Available In Most European Betting Websites?

Many popular bonuses are available in most European betting operators, such as those highlighted below.

Deposit Promotion

Most bonuses the biggest European betting sites offer require users to make a deposit. Some will give you a 100% match, but some websites might offer even more impressive bonus percentages.

No Deposit Bonus

Despite being rare, no deposit bonuses are among the offers most bettors are always interested in. If you have access to this promotion, you will receive a small prize without depositing real money.

Free Bets

These sports betting bonuses allow users to wager on something without using their own money. Although some come for free, you may have to make a deposit before getting them.

Welcome Bonuses

The welcome offers are available on almost every gambling site. Usually, these offers are more impressive than the rest because bookies/casinos use them to gain new customers.

Bonuses for Loyal Clients

The so-called loyalty bonuses come in different forms, but the most common option is the VIP program. You can find things like exclusive promotions, tournaments for loyal players, and more.

Price Boosts

Despite not being a standard offer among European bookmakers, some top-rated companies provide price boosts. The latter allows gamblers to place bets on specific sports markets with higher odds than usual.

Which Are The Deposit and Withdrawal Options Available On European Gambling Sites?

The deposit and withdrawal options available on European gambling sites vary but usually include:

  • Debit/Credit Cards
  • E-Wallets/Digital Wallets
  • Bank Transfers
  • Cheques
  • Cryptocurrencies
  • Mobile payment options

Some gambling sites offer all of the options mentioned above, whereas others only include some. Even though people can usually use everything, a recent ban on credit card payments in the UK means that punters who reside there usually have access to fewer deposit and withdrawal gateways.

Making a Withdrawal While Using a Betting site in Europe

Every betting site in Europe has different conditions. Most bookies and casinos offer immediate transactions and don’t impose extra fees. However, some platforms will require their clients to wait for a couple of days after making a withdrawal request.

In most cases, gambling sites require their clients to use the same payment option for deposits and withdrawals.

The Best European Mobile Betting Apps

Since mobile betting is essential for most betting websites, some brands decided to step up their game and offer mobile betting apps. Although they may look similar, experienced punters know that some of the betting sites Europe provide more options than others.

🥇 #1 Bet365 App

One of the best gambling companies globally also happens to have a great mobile app. Downloading and installing it is like a walk in the park, and you will have access to everything you want. This includes sports, casino games, and betting features.

🥈 #2 Unibet App

Many people choose Unibet’s mobile apps for iOS and Android because of the bookie’s attention to detail. Similar to the other names here, Unibet also provides mobile users with the same things accessible to desktop clients.

However, unlike other brands, this one decided to create three separate apps. Hence, players can get sports, casino, and poker apps on their handheld devices.

🥉 #3 Betway App

Bettors who want to avail themselves of one of the most respected iGaming brands can get the Betway app and bet on the go. Apart from providing you with a desktop betting experience from the palm of your hand, this app also allows you to use various promos.

Unlike Bet365’s app, where you only have access to the standard features, this one even offers things like #BetYourWay.

#4 William Hill App

One thing that separates the William Hill app from its competitors, such as Unibet, is that the Android app can be downloaded from Google Play. Of course, users can also get the .apk file or use the app for iOS.

William Hill will let you use its sections, offers, and features in both cases. This even includes Cash Out and the William Hill Radio, a unique option not accessible elsewhere.

#5 Bwin App

Many European online bettors choose Bwin because of the operator’s fantastic application. Instead of following in other brands’ footsteps, this operator optimized its files for Android and iOS. Therefore, users do not need a powerful smartphone or tablet to download and install them.

Which Sports Do People in Europe Bet On The Most?

The sports that people in Europe bet on the most are listed below. You should find all of them while using some of the top betting sites in Europe.


Football is undoubtedly the leading sport that people bet on. Europeans have access to some of the world’s most prestigious tournaments and leagues. This includes Serie A, Premier League, La Liga, UEFA Champions League, and Europa League.


Since some of the biggest tennis tournaments take place in Europe, it is no surprise this sport has many fans. Online bettors can expect to find betting options for Roland-Garros, Wimbledon, Australian Open, the US Open, and more.

Horse Racing

This sport is one of the preferred options for punters in some parts of Europe, especially in the UK. Hence, many European betting sites for the UK offer separate racebooks and provide loads of events. Besides the Grand National, punters can also wager on things like the Cheltenham Festival.


Many online betting companies know that eSports will shortly play a key role for iGaming. Hence, the leading betting operators offer people the chance to bet on Dota 2’s The International, LoL’s LCS, and loads of other events.


Although basketball is more prevalent in the US than in Europe, many people wager on it. Of course, users often choose the NBA because this league has the best teams and players globally. Punters can also wager on things like Eurobasket and other competitions.


Boxing is an individual sport that becomes a hot betting option when some of the best players have to go up against each other. The sport is characterized by its high odds, especially for matches for the Heavyweight Title of the World.


Some European countries have really good national volleyball teams, which is why this sport has many fans among punters. Although the sport rarely provides as many options as football, people can place bets on EuroVolley or FIVB’s World Championship.

Ice Hockey

This sport is the go-to option for bettors in the US and Canada but is also growing in popularity among Europeans. Those who like Ice Hockey can expect to find events from the NHL and other popular leagues.

The Best Websites in Europe for Betting on Football ⚽

There are a couple of top-notch football betting sites in Europe you can choose from, but these below have proven themselves as the best.

  1. Betway – Although it is one of the premier eSports betting sites, Betway is also a big name in football. The company offers all of the must-have features that help those interested in this sport. It also includes a wide range of football leagues and championships.

    Betway is also a betting company that sponsors different top-tier football clubs. This explains why the operator often provides lucrative promotions and better odds than its counterparts.

  2. Betsson – Another website that shines when it comes down to football betting is Betsson. If the company’s design does not impress you, you will definitely like its selection of markets. With more than 500 options for some of the hottest football matches, you will always find something to bet on.

    Needless to say, Betsson is also one of the top-tier European bookmakers when it comes down to features. Thanks to Bet Builder, you can watch football matches in real-time, use Cash Out, and create unique bets.

  3. Bet365 – Some companies are used as benchmarks for certain things, and Bet365 is the gambling operator for betting on football. It may seem like the operator does not offer multiple options, but in reality, Bet365 includes almost every football league.

    What’s even more impressive is the promotions. Aside from the standard football betting bonuses, Bet365 provides unique options. The operator is also known for its higher odds and user-friendly interface.

  4. Unibet – Unibet offers a similar number of leagues and competitions as the other brands mentioned above. However, this operator also provides detailed football betting guides, good news for those new to the sport.

    Besides the guides, people who use Unibet’s site to bet on football can expect different stats, features, and markets. The latter is divided into a couple of subcategories, allowing punters to find the options they want.

  5. Bwin – Some users associate Bwin with its top-notch poker client, but the operator has other tricks up its sleeve. The bookie is a popular platform for people who want to bet on football, so it wanted to make them feel special. In addition to the markets and dynamic odds, the company provides different features.

    The live preview is one of the options that make it stand out. Although some events do not offer a live stream, punters can keep track of the most essential things in real-time.

Frequently Asked Questions

Can I bet on sports in Europe?

Yes, you can bet on sports in Europe by using an online bookmaker or a land-based betting shop.

Is Bet365 restricted in Europe?

No, Bet365 is not restricted in Europe, but the operator may not be available in some countries yet.

What is the most popular odds format used in Europe?

The most popular odds format used in Europe is Decimal, but some countries like the UK use Fractional.

What are the most popular sports in European bookmakers?

The most popular sports in European bookmakers include football, basketball, volleyball, tennis, and a few other options.

Which are the best sports betting sites in Europe?

The best sports betting sites in Europe are Bet365 and Betway. With that being said, every other operator mentioned in this article will live up to your expectations.

Final Thoughts

Europe is one of the best places globally for online betting because most countries have multiple betting websites. Although some gambling commissions have strict rules, the best bookmakers find a way to adhere to them. Hence, gamblers in most European countries can experience a wide range of world-class brands.

Some European gambling sites only offer one section, whereas others provide multiple options. Fortunately, almost every company has bonuses, features, and a good range of payment options. Feel free to use the list mentioned in this article to choose your next iGaming operator.