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Betsson Analysis & Review

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Veselin Ignatov
Veselin Ignatov
Veselin Ignatov

Veselin's primary job is to create unique content, such as reviews and analyses of different bookmakers and other topics...

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As a Swedish betting company with five decades of experience, Betsson is one of the most respected gaming properties online. Owned by the Betsson Group, they offer a stable platform for sports, poker, casino, horse, and virtual betting. Known for its multiple industry awards, Betsson is a publicly-traded company on the Swedish Stock Exchange.

With such as esteemed reputation, we felt it appropriate that our Betsson review, analyse and evaluate their services. In doing so, we will provide insight into its betting options and confirm or deny the validity of its reputation.

Website Layout & Navigation

Betsson website

Betsson offers a warm, welcoming, and modern design and layout with a simple white-on-orange background. Setting aside the obtrusive and flashy imagery, Betsson uses effective menus to promote its betting services. Located at the top of the site, they direct punters to various markets that can be availed.

While proponents of marketing banners maintain the simple approach Betsson Swedish roots demand. To complement the information they provide, there are over 30 pages of assistive information when punting via Betsson. These are located in the footer section and include topics relating to the sportsbook, live casino, casino, and poker platforms. Additional options offer insight into Betsson policies, odds, and payment options.

Betsson Registration Steps

Before you punt, one process our Betsson overview covers is the registration steps that need completing. However, Betsson streamlined the Betsson registration application that, from start to finish, takes less than a minute.

Betsson Registration Steps
  1. Start by visiting the Betsson website using our convenient links.
  2. Locate and click the “Create Account” button to open the registration page.
  3. Enter the requested information, such as your credentials and personal details.
  4. Answer the questions relating to your desired deposit limit and confirm if you want to be kept informed of promotional alerts.
  5. Finally, click “Create Account” one last time to submit your information.

Sign up at Bettson

Betsson Welcome Bonus – 100% up to €100 + €30 Free Bet

Betsson signup offer for sports

As a multi-platform bookie, Betsson wants its newest to have that warm fuzzy feeling that comes from a welcome bonus. The Betsson welcome bonus is designed to create that feeling by giving the freedom to enjoy a free bet on the house.

This offer is eligible for new Betsson customers transacting their first deposit. The requirements are easy to follow, open an account, verify your account, then make your deposit of €10 or more. Once activated, Betsson instantly adds a 100% bonus up to €100 and throws in up to €30 in free bets as well.

  • The minimum age to be eligible for the welcome bonus is 18.
  • Transactions carried out using Paysafecard, Neteller or Skrill are excluded from participation.
  • The minimum turnover requirement for the bonus is 8x.
  • All sports wagers must have odds of at least 1.80.

You can also choose to get the casino welcome bonus, but there, you must wager the amount 35 times on Slot/Live Casino games. After your first deposit, you will also get 25 Free Spins to Joker Blast Bonanza, 25 Free Spins to Sweet Bonanza, and €5 Sports Free Bet. Upon your first 6 deposits, you will continue receiving free spins (up to 300) and bets (up to 30 EUR).

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Betting on Sports

Originally a bookmaker whose roots were focused in Sweden, their expansion into other markets resulted in new opportunities. Resultantly, the sports markets Betsson offers co-inside with the popularity of markets within its operational boundaries. Therefore, the Betsson sports betting types include the following:

  • American Football
  • Baseball
  • Basketball
  • Boxing
  • Chess
  • Cricket
  • Darts
  • eSports
  • Football
  • Formula 1
  • Golf
  • Ice Hockey
  • MMA
  • Politics
  • Rugby
  • Snooker
  • Specials
  • Tennis
  • Volleyball
  • Winter Sports
  • Cycling
  • Entertainment
  • GAA Football
  • Handball
  • Horse Racing
  • Alpine Skiing
  • Athletics
  • Biathlon
  • Floorball
  • MotoGP
  • Motorbikes
  • Olympic Games
  • Triathlon
  • Bandy
  • Futsal
  • Aussie Rules
  • Curling
  • Lacrosse
  • Speedway
  • Table Tennis
  • TV Shows and Movies
  • Virtual Sports
  • Water Polo
  • Archery Shooting
  • Badminton
  • Beach Volleyball
  • Cross Country Skiing
  • Field Hockey
  • Gaelic Football
  • Gaelic Hurling
  • Motor Sports
  • Nordic Combined
  • Pesapallo
  • Pool
  • Rally
  • Sailing
  • Ski Jumping
  • Squash
  • Swimming
  • Trotting
Betting Markets

With a decade-plus under their belt, Betsson has fined tuned its betting markets to ensure they remain competitive. The markets are fairly diverse, as you would expect, given they feature almost 30 sport types. Whether keen to choose safe bets like a winner to over/under, or those more obscure, the options are there.

Betsson Horse Racing

Betsson horses

Offering racing events from the UK, Africa, Europe, and the U.S, horse racing is a star attraction at Betsson. With its popularity stretching across international borders, Betsson has given it its own separate category. This is where you will find an up-to-date listing of upcoming races, highlights of the day’s events, and more. Extra value comes from information relating to international runners, the best backed and jackpot races.

Of course, the nature of horse racing being as it is, Betsson includes live steams from around the world. When combined with information on the top winners and the ante-post market movers, this only enhances the excitement punters receive.

Live Betting

Betsson live bets

Live betting played an important role in the evolution of sports betting and continues to be a major focal point. The Betsson live betting category sports a sleek black background that accentuates the different features it delivers. Along with Betsson’s main sports directory menu, punters can quickly determine which events are live.

As live betting demands its own category, events are categorized based on the sport. All events offer information about each match, including visual enhancements and live streaming when available. With thousands of monthly events and a collection of statistical information for each match, there is little live betting leaves uncovered.

Odds Level

With competition being as diverse as the sports themselves, Betsson may not have the best odds, but they are close. During our Betsson overview, we took time to compare odds on the different markets Betsson features. While their main markets faired well, some of the lesser-known entries such as motorsports and darts were less favourable. One perk, the football odds were on point. Another was the multiple odds formats.

Betting Features

Aside from offering everything from virtuals to poker, casino, and live gaming, Betsson has been cordial with its betting features. This is one of the distinct advantages that Betsson can provide versus less established bookmakers. Beyond the customary cash out feature, punters who favour combo bets can use Betsson’s Bet Builder feature. When used in combination with in-play betting and live streaming, the advantages Betsson offers quickly add up.


The Betsson cash out is one of several player-focused betting features that puts them in control. With the cash out option, punters have the option to cash in their bets when it’s appropriate. Available for in-play and pre-match bets, partial and full cash out options can be chosen. However, when using this feature, settled payouts are based on game conditions. Yet, under the right circumstances, this is the ideal solution.

Live streaming – is it available?

Its strongest features, the live streaming options at Betsson, are substantial, with hundreds of weekly live-streamed sports events. Accessing the live streaming schedule is as easy as visiting the live betting section. Within, all events offering live streaming will be detailed under the “Arrow” tag” using a sport type menu. However, before this feature can be accessed, you must be logged in.

Bet Builder

Betsson’s Bet Builder is perfect for footballers wanting to build combo bets and increase their winning potential. Available for select football matches, punters can choose up to six selections uses a combination of betting options. Once selected, Bet Builder will calculate the odds and potential payouts should punters be successful with their selection.

Virtual Sports

Betsson virtual sports

Virtual sports continue to see unprecedented growth among the more tech-savvy population of sports-minded punters. While many operators offer this variation of sports betting, few deliver the same selection. In this respect, Betsson has put together almost 30 different virtual sports punters can tap into.

In addition to helping with filtering of those options, they include the ability to select specific game providers. Moreover, they can opt to view those most popular or opt to display virtual sports alphabetically. While the list of virtual sports includes Football, Horses, Tennis, and Dogs, there is also Virtual Europa League and World Cup.

Betting on eSports

Under the eSports category at Betsson, punters can choose from various popular leagues. This includes Counter-Strike, DOTA 2, Call of Duty, and League of Legends. Using a simple-to-follow menu, events can be viewed using the Live & upcoming tab. Alternativity, if competitions and leaguers are your preference, there is a tab for that as well. Each listed eSport event offers a variety of betting options, as it does odds for each selection. Of course, it also includes live simulated coverage to heighten the entertainment value.

Betsson Casino & Bonuses

Betsson Casino

As part of our Betsson analysis, we evaluate the casino and what it offers in terms of flexibility. As expected, the Betsson casino predominantly features a combination of slots, jackpots, and table games. However, one unique quality is the collection of Betsson Exclusives that includes almost 40 slots. The table game category is nicely populated with the usual card games, and naturally, the jackpot section speaks for itself.

Although the Betsson slots offer over 2180 games, punters wanting an increased level of action will favour its live casino. This is where you will find games from Evolution Gaming, Playtech Live, Pragmatic Play Live, and Real Dealer. With over 135 live games, the list includes live poker, blackjack, roulette, baccarat, game shows, and a Sports live studio.

Betsson Poker

Betsson poker

Poker remains a popular choice for punters who enjoy the analytical challenges the game offers. With both instant play and downloadable software, Betsson poker features cash tables, tournaments, and sit’n’go’s. Moreover, they are available in a variety of popular variants, such as Texas Hold’em and Omaha.

Betsson App

Betsson mobile app

It’s not surprising seeing Betsson taking the initiative to include apps for its mobile customers. Having been operational online since 2006, it is just another example of their commitment towards flexibility and excellence. Compatible with Android and iOS, the apps offer the full complement of gaming options Betsson is known for. This includes poker, casino, and sports entertainment, all of which deliver seamless navigation.

Similarly, the apps are easily downloaded and installed in a matter of minutes. For android users, this requires visiting the Betsson Android app page. As for iOS users, they can open the App Store and search Betsson.

Payment Methods

Betsson has put together a reasonable selection of payment methods to assist customers when depositing. The table below identifies methods for depositing and withdrawing, as well as other applicable information. Bear in mind Betsson may make changes to its list of payment methods to reflect industry trends.

Payment MethodDeposit MinimumDeposit MaximumTime for Deposit
Visa LogoVisa€10€10 000Instant
MasterCard LogoMasterCard€10€10 000Instant
Maestro LogoMaestro€10-Instant
Neteller LogoNeteller€10€45 000Instant
Skrill LogoSkrill€10€45 000Instant
Trustly LogoTrustly€10€100 000Instant
Paysafe Card LogoPaysafe Card€10€200Instant
LuxonPay LogoLuxonPay€10€2000Instant
EcoPayz LogoEcoPayz€10€10 000Instant
MiFinity LogoMiFinity€10€2500Instant
Bank Wire Transfer LogoBank Wire Transfer
Payment MethodWithdrawal MinimumWithdrawal MaximumTime for Withdrawal
Visa LogoVisa€20-2-5 days
MasterCard LogoMasterCard€20-2-5 days
Maestro LogoMaestro
Neteller LogoNeteller€20-Instant
Skrill LogoSkrill€20-Instant
Trustly LogoTrustly€20-1-3 days
Paysafe Card LogoPaysafe Card
LuxonPay LogoLuxonPay
EcoPayz LogoEcoPayz€20-1-3 days
MiFinity LogoMiFinity€20-1-3 days
Bank Wire Transfer LogoBank Wire Transfer€20€10 0002-7 days

Is Betsson Secure?

As a publicly traded company, delivering a secure environment is part of their standard operational procedures. Having said that, Betsson is licensed in Sweden and has licenses with several other licensing authorities. That in itself demands the company meet standards that require it to follow strict security protocols. While many are carried out behind the scenes, they mostly relate to encryption technology and firewall protection. These are complemented by monitoring systems to ensure they are secure and the continued evaluation of privacy policies.

Affiliate Program

Using its internal affiliate program, Betsson Affiliates invite all interested applicants to help promote its brand. Along with the Betsson brand, successful applicants will have the option to promote over twenty other successful brands. With detailed analytics, Betsson’s affiliate program offers flexible commissions, fast payouts, marketing materials, and so much more.

If wanting to know more, feel free to get in touch via email (support@betssongroupaffiliates.com) or Skype.


Is the Betsson platform reliable and secure?

As a professional betting company, Betsson employs a dedicated team to monitor and ensure their platform is readily available 24/7.

What kind of bets can I make via the Betsson sportsbook?

The range of bets include singles, combo and accumulator bets for pre-match and live sports events.

How do I check my game history in the casino?

You can review your most recent betting history by selecting “Settings” in the upper corner of your casinos’ homepage.

Does Betsson offer fixed offs for head-to-head horse racing?

Yes, all head-to-head horse races will feature fixed odds.

Can I change the odds display?

Yes, by clicking “Settings” under the betslip, you can choose Decimal, American or Fractional.

What responsibly gaming options does Betsson provide?

Currently, the options include setting deposit limits, taking a time out, self-exclusion and a self-assessment test.

Company Details

Ranked as one the largest gaming groups in the world, it offers substantial gaming options within regulated markets. Led by Betsson CEO Pontus Lindwall, the company overseas multiple gaming properties and has a history dating back over 50 years. Most recently, the company expanded its portfolio with the acquisition of NetEnt and yearly generated over 1 billion in revenue.

Delivering a secure multi-language platform, Betsson continues to be an effective leader in iGaming. As a company that focuses on developing Betsson careers from the ground up, it welcomes applicants worldwide.

Customer Support

Customer support being the first point of contact should assistance be needed, it plays an important role in brand value. To meet its objective as a leading sports and casino provider, Betsson offers several support channels. This includes email, live chat, telephone, and help centre offering information about various categories relating to Betsson.

Rating and Summary

Betsson offers a flexibility that the majority of multi-platform betting operators are unable to match. The reality is, experience matters, and for savvy punters wanting a platform that delivers the best in sports, casino, and poker entertainment, few others compare to Betsson.

After completing our Betsson review, it would be easy enough to go into detail about why we rate this operator so highly. However, visiting the Betsson website is all the evidence needed to support our 5 out of 5 rating. We seldom apply an almost perfect 4.4 out of 5 rating, but Betsson has earned it through their constant efforts to deliver the best in gaming. Moreover, this evaluation was based on the quality, layout, and structure of the Betsson product as a whole.

Join Betsson

Veselin Ignatov
Veselin IgnatovVeselin's primary job is to create unique content, such as reviews and analyses of different bookmakers and other topics from the iGaming industry.
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  1. Samuel Lorejne
    Nice bonuses here - should better their odds though