Bookmakers by Odds

One of the key factors that sports bettors look for in a bookmaker is the odds. They are of utmost importance for the players, so we decided to show you the bookmakers that have the best sports odds.

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  • High Odds
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Most Popular
  • Different bonuses
  • Cash Out
  • Different payment methods
  • High odds
Open Account Offer Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code BBCODE can be used during registration, but does not change the offer amount in any way. +18 | Terms & Conditions
£10 Bonus
  • High odds
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New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply | |
William Hill
£30 Bonus
  • Wide range of casino games
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New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. 18+ T&C apply | | | Play Responsibly
€100 Bonus
  • Betting Exchange
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New customer offer. Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to receive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
  • Good payment methods
  • Allows easier access to mobile betting games without the need of a browser
  • Cash-out options have speed issues
  • Isn't the best or the largest online betting exchange company
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€100 Bonus
  • A big range of sports betting options
  • Live betting feature with high odds and helpful information
  • Cash Out option
  • Good bonus offers
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20 Free Spins Bonus
  • High odds and limits
  • Not limiting players
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  • Different eSports betting markets
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How do bookmaker odds compare?

Odds are used by online bookmakers as a way of indicating the chances that certain markets have for a given event. On the other hand, players have the chance to bet on these odds and make money if their predictions are right. That’s why bookmakers are competing against each other to provide better odds.

There are several characteristics that have an impact whenever you’re comparing bets that are offered on betting websites. They include the ratio for the primary market, the availability of bets for the additional markets, and the betting options. What’s more, the live betting odds are also important. All of this is taken into account whenever a bookmaker receives an evaluation of the odds on their website.

There are cases where a given bookmaker could be on top of the odds ranking, but at the same time, they might offer lower odds for a specific event in comparison to other websites. That’s due to the fact that some operators tend to provide high odds only for the leading sports events around the world. For example, an operator can offer remarkably high odds for matches in the Champions League, but they might fall behind their competitors in terms of other events.

However, bookmakers that have high odds rating are still preferred in comparison to the rest.

How do bookmakers form their odds?

In order for bookmakers to calculate their odds, they are comparing the chances for a match to have one or another outcome. These changes can occur in the form of a multiplier because all bookmakers have the so-called “margin-percentage”.

There are ways in which the odds can be calculated to determine what percentage of them are most likely going to be successful for a particular event. If you try to do this, you will notice that the total rate exceeds 100%. The value that’s above these 100% is called margin and this is a characteristic that many players are looking for in a bookmaker. The higher the odds, the lower the margin. That’s why people prefer bookmakers with lower margins.

You can calculate how a given bookmaker determines their margins for a given event, but it will take you a lot of time if you have to do this for multiple matches. Hence, you may end up on average margin values for different bookmakers. There are lists where the bookmakers are ranked based on individual sports. For example, some bookmakers have good odds for football, others for basketball or tennis.

Do we need to choose the website with the highest odds?

If odds are the most important factor for you when choosing an online bookmaker, you need to pay attention to its odds. Don’t forget that there are betting websites that offer high odds but have other problems, such as fewer betting options or options just for the leading sports events. You have to consider these things carefully before you make a decision.

Of course, the odds are one of the main factors when it comes down to calculating your winnings, so if you’re a regular player that likes to bet on the usual options, you can safely select one of the websites with the top odds. The good thing is that there are more than just one or two, so you have a lot of options to choose from.


Which bookmakers have the best odds?

How to compare the odds for today’s matches?

How are the odds determined?

Compare bookmakers
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