Best Betting Sites in Italy

Created by potrace 1.10, written by Peter Selinger 2001-2011
Last update by on : 19 March 2020

Where can we bet securely and which are the leading bookmakers in Italy?

In the table below, you can see our recommendations for the leading online bookmakers where Italian punters can register and play. These betting sites are reputable and with a rich history behind their back, so their positions are definitely deserved.

Most Popular
  • Different bonuses
  • Cash Out
  • Different payment methods
  • High odds
Get your bonus
Open Account Offer Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credit.. show mores available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code BBCODE can be used during registration, but does not change the offer amount in any way. +18 | Terms & Conditions
William Hill
£30 Bonus
  • Wide range of casino games
  • Hundreds of sports betting markets
  • Lots of other betting options like bingo and poker
  • Cash Out option
Claim £30 bonus
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/.. show more€15 (30 days expiry), free bet/payment method/player/country restrictions apply. 18+ T&C apply | | Play Responsibly
€100 Bonus
  • Betting Exchange
  • Good Welcome bonus
  • Cash Out
  • Price Rush
Get €100 bonus
New customer offer. Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to .. show morereceive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply.


At one point in history, betting in Italy was heavily tied to the mafia, and was an illegal, underground activity. Nowadays, the Italian government has legalized the pastime in all forms, and punters can safely access bookmakers, both online and offline. Although there are a handful of brick and mortar casinos and bookmakers around the country, the largest area of growth is in the online sector.

Interesting Facts about Betting in Italy

  • The annual gambling market in Italy is worth approximately €101 billion
  • The first casino in Italy was opened in Venice in 1726
  • For a long time, gambling was considered a bad activity to engage in, because it was so heavily tied to the mafia
  • Some people believe that bingo and baccarat originated in Italy
  • There are only five brick and mortar casinos throughout the whole country
  • Over 17 million Italians gamble at least once a year

Gambling Legislation and Laws

Gambling is legal in Italy, although some forms have only been legalized relatively recently. Sports betting has a long legal history, but in 2011, playing poker and other casino games for real became legal, both in brick and mortar establishments, and online. Online slot machines were legalized in 2012 after the Italian government realized how much profit land-based slot machines were generating.

The Amministrazione Autonoma dei Monopoli di Stato (AAMS) is the regulatory body that ensures the laws surrounding gambling are being upheld, and that punters are safe.

Top online betting websites in Italy

Bet365 has one of the largest betting selections internationally, and they do not disappoint Italian users of the site. There are over 40 different sports to choose from, with many different matches within each category. They also offer high-quality casino games and services, for punters who would rather play those than bet on sports. Besides, it’s worth mentioning that Bet365’s promotions are one of the best in the industry and focus not onnly on the new customers but on the registered players as well.

The platform Betfair does not operate only as a traditional bookmaker. Instead, they are a betting exchange, where punters bet against each other, not against the house. This slight difference often means that punters receive better odds. This specific bet exchange is one of the most reputable, and also offers a vast range of bet types, and sports to bet on. Of course, in some countries, Betfair stays strong on the market as a regular bookmaker.

William Hill is one of the oldest and most prominent bookmakers in the United Kingdom, as well as the world. They began in brick and mortar casinos and managed to gain a steady foothold in the online market as well. They offer high-quality casino betting services, but their sporting sector is equally as varied and comprehensive. Players prefer William Hill because of the attractive odds and the horse racing and eSports markets.

Competition between Operators

There is currently no monopoly in Italy when it comes to online vendors. Like many other European countries, Italy was forced to open its online betting market to international providers. The EU found their monopoly to be unjust and infringing on the rights of these overseas bookmakers. This occurred in 2006, and since then, the AAMS has issues licenses to several betting sites that are registered in EU countries, and meet a strict set of requirements. Ultimately though, this has prevented any online monopoly from forming, as there is healthy competition between operators.

Bonuses from Italian Bokmakers

Italian punters are eligible for many different bonuses and promotions from sites that are licensed in Italy. When bettors sign up to a site, they will usually be offered some form of a welcome bonus. These are highly competitive and designed to draw users in, so they can often be somewhat misleading. Although most sites will offer a significant deposit in the form of free bets or spins or a match on the initial deposit made by the user, punters usually need to bet the money a number of times in a certain time frame, before they are even eligible to withdraw any winnings. First-time users should do their research to fully understand the terms and conditions of the welcome bonus before they choose to register and commit.

Bookmakers also offer many different promotions for their existing customers. These are far more varied than the welcome bonus, and frequently changing. Customers should frequently check the promotions pages on betting sites, to see if there are any bonuses associated with their form of gambling, or that they are otherwise eligible for.

Betting Features and Options in the Italian Bookmakers

Due to the increasing competition between bookmakers, there is increasing pressure to provide punters with new and exciting features to make betting more enjoyable and exciting. Some of the features widely available to Italian punters include:

Bet Builder
A bet builder allows punters to combine several different bets, and receive increased odds on winnings if all of the bets are successful. Most sites offer a degree of freedom with their bet builders, allowing punters to choose what bets they add to the builder, and how many. The benefit of playing with a bet builder is that if all of the bets are winners, the punter receives greater winnings than if they had placed a number of independent bets. That is not to say there is no risk with this kind of feature – if one of the wagers in the bet builder is unsuccessful, the punter wins nothing.

Live Betting
Live Betting allows punters to place bets on events that have already begun, and they can place bets using odds that are changing in real-time, as opposed to using the odds predicted from the beginning of the match. This allows users to make bets based on what is happening as the game or event progresses, as opposed to average statistics that are used to place traditional bets before the event starts.

Live Casino
Live casinos are offered by almost all reputable betting sites, and aim to make online betting a more social activity, attempting to mimic a real brick and mortar casino. Live casinos allow punters to bet against other players, in real-time, as if they were all playing a card game together. Many people find this to be more interesting than playing against the site.

Live Streaming
Live streaming allows users to watch events that they are betting on, allowing them to understand what is happening in the event that may not be otherwise televised. This is great for international events, or even local ones, for punters that are not near a television. Most sites require punters to bet a certain minimum before they can access the live streaming feature for an event, but the minimum is usually only a few euros.

Cash Out
Cash-out is an option for punters to leave a bet early before the event is scheduled to finish. If punters are worried that odds will change and they will lose their bet, they can exit the bet, and take winnings based on the odds at that point, regardless of the outcome. Many sites will also offer partial cash out options, while still retaining some of the initial bet. Sites may also offer automatic cash out, so when odds hit a certain point, the bet will be immediately cashed.

Available Payment Methods

There is a variety of different payment methods that are available for Italian players, that are known to be safe and secure. Most major betting sites will accept Mastercard and Visa debit cards and credit cards, e-wallets such as Neteller, Skrill and PayPal, as well as various cryptocurrencies.

Most deposit options are free and instantaneous. Sometimes there is a processing period with withdrawals. However, this is usually only a few working days, if it is not instantaneous. Punters should remember that most sites will only accept withdrawals using the same form of payment that was made to deposit money.

The currency of Italy is the euro (EUR). Almost all betting sites will accept this as a form of currency to bet on, and this prevents punters from having to pay expensive currency conversion costs.

Mobile Betting in Italy

Mobile betting is one of the largest growing sectors of online betting and changes the way that people bet. Bookmakers have taken advantage of this market interest, and almost all sites offer free mobile apps to download, for Apple, Android and often (but not always) Windows devices. These apps are designed to provide the users with all of the content of the desktop site, but in an easier to use style, so that betting can be done, wherever and whenever they wish.

If punters are betting almost exclusively on mobile apps, they might wish to registers to sites that offer mobile bonuses. There are a number of sites that will offer bonuses for downloading the corresponding mobile app and provide slightly more favourable odds for mobile players.

Online Casinos

Online casinos are accessible for Italian punters and have been legalized. Their increasing popularity may be because there are only five land casinos in the country, making it difficult for many people to physically access. Online casinos, on the other hand, are available for everyone. Most betting sites are not specifically online casinos but will offer both sports betting and casino games together, which is convenient for punters who enjoy multiple forms of betting.

Leading Sports for Betting in Italy

Sports betting is more popular than casino betting in Italy, and there are some different crowd favourites. These include:

  • Football
    Football is by far the most popular sport to bet on in the country, and in fact, Italy is the second-largest football betting nation, only behind the United Kingdom. Italians love to bet on international games, but the most popular is Serie A, their largest national championship. Most international sites will cater to this great demand, so punters do not need to worry about missing out.
  • Basketball
    Italy has its own basketball league that enjoys significant popularity, both online and offline. The Italian Lega is available to bet on extensively in both local and international betting sites. Italians also take great interest in international games, most famously the NBA, which of course are also covered on all major betting sites.
  • Volleyball
    Italy has seen significant success with their national volleyball teams, and this has translated into growing interest from a betting perspective. The male teams especially have greater coverage on most sites, but punters can bet on the sport and a range of different teams on the larger sites. The smaller sites will still offer coverage of the sport, but this is generally less comprehensive, and there are fewer Italian matches to bet on.
  • Cycling
    Cycling has enjoyed a long popular history in Italy, and many punters continue to look forward to Giro d’Italia, the largest cycling tournament in the country. Bookmakers offer extensive betting on these kinds of local competitions, as well as international ones such as Tour de France, and of course the Olympic cycling events.

The Profile of an Italian Bettor

The offline betting sector is becoming increasingly smaller, with only approximately 20% of gamblers betting in brick and mortar establishments. The rest of the Italian bettors also bet online, or exclusively online. Italian bettors are more likely to engage in sports betting compared to casino betting, although the most popular form of gambling in the country is scratch cards.
While the average Italian bettor is likely to be male, females are currently the fastest-growing demographic, with more and more engaging in the pastime.


Is online gambling legal in Italy?

Are there any taxes for Italian players on their winnings?

Which are the best football betting websites in Italy?

Are there any betting restrictions for players in Italy?

Are bet exchanges legal in Italy?

How to find the best betting site in Italy?

Our Verdict

Betting in Italy has come a long way since the market was essentially run and manipulated by the mafia. Nowadays, the government has strict control over everything, ensuring client safety first and foremost.

After the EU forced the Italian government to open the online market up to international bookmakers, punters have seen their options increase drastically. This competition means that sites are always looking to offer new and improved services with competitive odds, things that only benefit the bettor. Many sites operate in Italian and accept the local currency, so it really is easy and convenient for users to play. There are concerns that the tax rates imposed on betting sites are causing many of them to remove themselves from the Italian market; however, currently, there are still more than enough options for punters.

Subscribe to our newsletter to receive up-to-date info on all the new bonuses, exclusive promotions, and hot news regarding the top bookmakers in your country!