Bet365 vs. William Hill – Which is Better

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*Data is entirely based on a snapshot of the listed bookies during May 2024. For more accurate info, please visit the official websites of both bookmakers.

Welcome Bonus
£30
Live Betting
Live Streaming
Cashout
Apps
Bonus Percentage
300%
Turnover
-
Rating
5.0
Claim £30 bonus
New Customers only. Registration required. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. +18 | Terms & Conditions time limits & exclusions apply. #Advertisement
Welcome Bonus
£30
Live Betting
Live Streaming
Cashout
Apps
Bonus Percentage
-
Turnover
-
Rating
4.9
Claim £30 bonus
New customers using Promo Code R30 only. Min £10 stake, min odds 1/2, free bets paid as 3 x £10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment methods/player/country restrictions apply. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly

When comparing William Hill and bet365, I think bet365 is the more impressive gambling operator. That’s one of the reasons why bet365 is accessible in loads of countries and accepts clients from multiple jurisdictions.

As you’ve probably already noticed, choosing your next online gambling website is not as easy as it seems. There are loads of options to choose from, but only a few are worth it. Fortunately, William Hill and bet365 are two companies that stand out because of what they offer.

Before we dive into the comparison between the two iGaming behemoths, look at the table I’ve prepared below. It includes some general info about the two brands that will give you an overall idea of what you’ll find.

bet365William Hill
🎁 BonusesDifferent bonusesA wide range of offers
💸 Minimum Deposits£5£5 – £25
Multiple Betting SectionsYesYes
Poker SectionYesYes
Cash OutYesYes
Live StreamYesYes
📱 Mobile AppsYesYes
LicenseYesYes
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Welcome Bonuses: Bet365 or William Hill

Rating: 5.0/5
  • Trusted Online Betting Website
  • Licensed by the UKGC
  • Best Sports Betting Features
  • High Odds
New Customers only. Registration required. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. +18 | Terms & Conditions time limits & exclusions apply. #Advertisement
Rating: 4.9/5
  • Trusted online betting site
  • Great range of Sports Betting markets
  • Top-class Customer service
  • Various Payment methods
New customers using Promo Code R30 only. Min £10 stake, min odds 1/2, free bets paid as 3 x £10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment methods/player/country restrictions apply. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly

Info and data presented here is up to date as of May 2024

After analyzing both operators’ welcome bonuses, I can safely say that bet365’s proposition is better. The company provides a more user-friendly promotion that you can use on many options. What’s more, bet365’s reward also has better conditions, allowing you to complete them on time.

William Hill’s promotions for new users are also not that bad, especially if you compare them to what’s available on other sites. However, I prefer bet365’s alternative, which is why this round goes to it.

bet365 Rating – 4.5/5William Hill Rating – 3/5
🏆 Winner: bet365

Bonus for Existing Players

I think that bet365 has some of the best bonuses for existing clients in the world, so it probably doesn’t come as a surprise that it wins this round. Firstly, the operator has a massive range of offers that people can test. For example, I came across several intriguing propositions for soccer and a couple of other popular sports.

In addition to the number of bonuses, they also have user-friendly conditions. I was surprised to learn that the rollover requirements and the other things you must go through are better than usual. That’s the reason why I think this round should go to bet365.

bet365 Rating – 5/5William Hill Rating – 3.5/5
🏆 Winner: bet365

Bet 365 vs. William Hill – Sports Betting & Markets

Sports
  • Alpine Skiing
  • American Football
  • Athletics
  • Badminton
  • Basketball
  • Biathlon
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Entertainment
  • Field Hockey
  • Floorball
  • Football
  • Formula 1
  • Futsal
  • Golf
  • Handball
  • Ice Hockey
  • MMA
  • MotoGP
  • Motor Sports
  • Motorbikes
  • Netball
  • Olympic Games
  • Politics
  • Rugby
  • Snooker
  • Tennis
  • Volleyball
  • Baseball
  • Table Tennis
  • Beach Volleyball
  • Surfing
  • Winter Sports
  • eSports
  • Horse Racing
  • Greyhounds
  • Aussie Rules
  • Awards
  • Bandy
  • Cross Country Skiing
  • GAA Football
  • Gaelic Hurling
  • Lacrosse
  • NASCAR
  • Rally
  • Ski Jumping
  • Specials
  • Speedway
  • Trotting
  • TV Shows and Movies
  • Virtual Sports
  • Water Polo
  • Show all
Sports
  • American Football
  • Awards
  • Basketball
  • Boxing
  • Cricket
  • Darts
  • Entertainment
  • Football
  • GAA Football
  • Golf
  • Handball
  • Ice Hockey
  • MMA
  • Motor Sports
  • Motorbikes
  • Netball
  • Politics
  • Rugby
  • Snooker
  • Tennis
  • Volleyball
  • Baseball
  • Winter Sports
  • eSports
  • Horse Racing
  • Greyhounds
  • Specials
  • Aussie Rules
  • Formula 1
  • Gaelic Hurling
  • Lacrosse
  • MotoGP
  • NASCAR
  • Table Tennis
  • TV Shows and Movies
  • Virtual Sports
  • Water Polo
  • Show all

Info and data presented here is up to date as of May 2024

It is hard to say which of these two world-class online bookies offers better sports betting services, so I think this round is a draw. Bet365 and William Hill are world-famous for having one of the best sportsbooks in the industry. As such, both companies provide an impressive range of sports, such as football (soccer), tennis, eSports, and loads of other options.

It is also worth knowing that customers have the chance to avail themselves of multiple markets. Their number depends on several things, such as the sport and the event. Fortunately, I found more than enough options on both platforms.

I just want to remind you that responsible betting is essential, so make sure you only choose markets you’re familiar with. Although you may have access to many options, select those you’re confident with.

bet365 Rating – 5/5William Hill Rating – 5/5
⚖️ Draw

William Hill/Bet365: Bookmakers Odds

Both betting operators have excellent odds, which is why this section is also a draw. Although William Hill and bet365 also have other betting categories, it is clear that they focus mostly on sports betting. The odds for all popular sports are higher than those I found on other online bookmakers.

Odds Comparison – Average Payout Percentage

93.47%
93.56%

Average odds payout percentages based on the snapshot of the bookie markets conducted in May 2024. Odds payouts may be different now.

Both websites offer good options, but there might be some differences between the two. So, if you are using both, check whether the given event has higher odds on one of the platforms before you start playing. Also, don’t forget that there might be special promotions that will increase the odds for specific events.

bet365 Rating – 4.5/5William Hill Rating – 4.5/5
⚖️ Draw

Live Betting: Bet356 or William Hill

bet365 betting in-play
This photo was taken at 11:23 on 19.06.2023
William Hill live betting

I am a fan of live betting, so following my in-depth analysis of both websites, I think that bet365 has a slight edge over its opponent. Both websites offer many live betting options, but bet365 seems to have slightly more alternatives. In addition to the popular eSports events, I also had the chance to bet on different tennis and football matches and other sports. That’s why bet365 gets a slightly higher rating than its counterpart.

Live betting has a key role in the iGaming industry, especially for those who want to use other popular features. Loads of gambling sites have this option, but judging from my experience, bet365 and William Hill are special. I had no problem betting on live matches, regardless of my device.

Live Graphics
Yes
Live Streaming
Yes
In-play Stats
Yes
Live Graphics
Yes
Live Streaming
Yes
In-play Stats
Yes

Info and data presented here is up to date as of May 2024

bet365 Rating – 5/5William Hill Rating – 4.5/5
🏆 Winner: bet365

Live Streaming

I expected both online bookies to offer the same live streaming options. Still, my analysis showed that bet365 has better alternatives. The site allowed me to choose from an impressive array of live matches. For example, I had the option to watch different tennis and football matches that weren’t available elsewhere. Therefore, bet365 deserves to win this round.

Live streaming is an essential option for people like me because I am a fan of live betting. Watching the action unfolds allows me to pick the best betting market for the situation. Fortunately, bet365 and William Hill have a wide range of options, so there was always something worth it.

bet365 Live Streaming T&Cs:

Reference: Bet365 TnCs apply | You need to have a funded account or to have placed a bet in the last 24 hours. For Horse Racings place bet of at least €0.50 win or €0.25 each-way on your selection. Any event we are Live Streaming will have a video icon displayed beside it. | begambleaware.org

bet365 Rating – 5/5William Hill Rating – 4/5
🏆 Winner: bet365

William Hill vs. Bet365 – Cashout

Both websites offer a Cash Out option, which functions similarly, but due to having more options, bet365 wins this round. I had the chance to settle my bet earlier using Cash Out on both websites, and the process was smooth. However, bet365 provides users with the option of Partial Cash Out and Auto Cash Out. The first option is accessible on William Hill, but the second one isn’t, which is why bet365 wins this round.

Full Cash-out
Yes
Partial Cash-out
Yes
Auto Cash out
Yes
Full Cash-out
Yes
Partial Cash-out
Yes
Auto Cash out
No

Info and data presented here is up to date as of May 2024

I just want to point out that Cash Out is a handy feature, but this doesn’t mean you can always rely on it. Both bookies can disable it temporarily, so you have to be responsible while choosing which market to punt on.

bet365 Rating – 4.5/5William Hill Rating – 4/5
🏆 Winner: bet365

Other Betting Features – Bet365 or William Hill

Bet Builder
Yes
Bet Request
No
Edit Bet
Yes
Bet Builder
Yes
Bet Request
Yes
Edit Bet
No

Info and data presented here is up to date as of May 2024

Both betting operators provide an impressive array of other betting features, so I think it is fair to say that this round is a draw. Bet365 allowed me to use things like Bet Builder and Edt Bet, two options that can be extremely helpful when used correctly. On the other hand, William Hill gave me access to Bet Builder, Bet Request, Free or 4, and Plus Card.

The fact that William Hill provides more features than its counterpart is important, but some of them are not as useful as you might think. That’s why I decided this round should be a draw.

Bet Builder is the only feature you can find on both gambling sites, which is good because it is the most useful one. The option lets you combine markets from the same sports event into a single betslip.

bet365 Rating – 4.5/5William Hill Rating – 4.5/5
⚖️ Draw

Bet365 Casino vs. William Hill Casino

bet365 casino section view
This photo was taken at 16:10 on 21.01.2021
casino homepage of William Hill

After using both casinos for an extensive time, I think this round is also a draw. I had a lot of fun on both platforms because they work with some of the world’s leading software providers. Consequently, I had access to exciting slots, regular table games, and even games with real dealers. I was impressed with the latter because the games allowed me to interact with other gamblers and talk to a real dealer.

Although both casino sections offer good services, it is worth knowing that they are not the best. In fact, both could use some improvement, such as adding more games and features. Nevertheless, I think that bet365 and William Hill will satisfy the most niche tastes, so they deserve a draw.

bet365 Rating – 4/5William Hill Rating – 4/5
⚖️ Draw

Mobile Application – Bet365 or William Hill

Apps
Android
.apk version 8.0.2.427-row
iOS
latest version 8.196.0
Apps
Android
.apk version 4.5.1_GP
iOS
latest version 12.4.5

Info and data presented here is up to date as of May 2024

Some of you might see a pattern here, but since William Hill and bet365 have excellent mobile apps, this section also ends in a draw. I used both options for some time, and I can safely say that you can’t go wrong with either. Both use the latest optimization tools in the business and are available on Android and iOS. Hence, this round is a draw.

mobile sports betting at bet365
This photo was taken at 16:10 on 21.01.2021
William Hill mobile app
A view of the William Hill Mobile Version

One of the things you have to be prepared for is that the app for Android may not always be accessible on Google Play. Fortunately, getting the apk file takes a couple of seconds, so you should be able to install both apps in no time.

Once you get your hands on the bet365 and William Hill mobile app, you can have a fully-fledged mobile gambling experience. As long as you have a good internet connection, you can avail yourself of multiple betting sections, promotions, and features. Don’t forget that both sites have several applications that focus on a particular category, such as sports and casinos.

bet365 Rating – 5/5William Hill Rating – 5/5
⚖️ Draw

User-Friendliness – Bet365/William Hill

I had no problems while using both betting operators, which is why this section is also a draw. Bet365 and William Hill have clean interfaces and user-friendly colours that allow people to easily find what they want. For example, all betting categories are located near the sites’ logos, allowing me to go in and out quickly. That’s why I believe bet365 and William Hill have excellent sites.

Aside from the similarities, it is worth knowing that the two companies use different colours. I liked both, but it comes down to personal preferences, so you might prefer WH’s white and blue more than bet365’s green.

bet365 Rating – 4.5/5William Hill Rating – 4.5/5
⚖️ Draw

William Hill or Bet365: Available Payment Options

Even though both gambling websites have an impressive range of payment options, I think William Hill has more alternatives and should win the round. The website allowed me to choose from an impressive selection of e-wallets, bank transfers, and cards. What’s more, the minimum deposit was low, and almost all options offered instant deposits. Bet365 also offers a lot of advantages, but WH is slightly better and wins this round.

Before you decide which option to use, I want to remind you that bettors in the UK can’t use credit cards for gambling. Hence, they have to focus on something else.

William Hill’s Payment Options:

Payment MethodDeposit MinimumDeposit MaximumTime for Deposit
Visa LogoVisa£5£99,000Instant
MasterCard LogoMasterCard£5£99,000Instant
Maestro LogoMaestro£5£99,000Instant
Postepay LogoPostepay£5£99,000Instant
Diners Club LogoDiners Club£5£99,000Instant
WilliamHill CashDirect LogoWilliamHill CashDirect£10£5,000Instant
Paysafe Card LogoPaysafe Card£10£200Instant
PayPal LogoPayPal£10£5,500Instant
Skrill LogoSkrill£10£80,000Instant
Neteller LogoNeteller£10£25,000Instant
EcoPayz LogoEcoPayz£10£8,400Instant
ApplePay LogoApplePay£5£99,000Instant
Fast Bank Transfer LogoFast Bank Transfer£10£10,000Instant
Bank Wire Transfer LogoBank Wire Transfer
TrueLayer LogoTrueLayer£5£99,000Instant
Payment MethodWithdrawal MinimumWithdrawal MaximumTime for Withdrawal
Visa LogoVisa£5£33,000up to 4 hours
MasterCard LogoMasterCard£5£33,0001 to 3 days
Maestro LogoMaestro£5£33,0001 to 3 days
Postepay LogoPostepay£5£99,0001 to 3 days
Diners Club LogoDiners Club£5£99,0001 to 3 days
WilliamHill CashDirect LogoWilliamHill CashDirect£10£9,900Instant
Paysafe Card LogoPaysafe Card
PayPal LogoPayPal£10£5,500Same day
Skrill LogoSkrill£5£80,000Same day
Neteller LogoNeteller£5£25,000Same day
EcoPayz LogoEcoPayz£5£300,000Same day
ApplePay LogoApplePay
Fast Bank Transfer LogoFast Bank Transfer
Bank Wire Transfer LogoBank Wire Transfer£25£100,0003 to 5 days
TrueLayer LogoTrueLayer£5£33,000Same day

As for bet365, I had the chance to use all of the popular options users go for. Even though they were not as impressive as the options from WH, they allowed me to make secure transfers. Furthermore, all options have standard minimum requirements.

bet365 Rating – 4.5/5William Hill Rating – 5/5
🏆 Winner: William Hill

Customer Service & Support: William Hill/Bet365

I have a lot of experience with both operators’ customer support teams, so I can safely say that bet365 is the clear winner. This is one of the few websites where you can always rely on the support department when needed. For example, you can always use the contact options to learn more about a given bonus or the site as s a whole. Hence, bet365 wins this round.

Live Chat
Yes
Working Time
24/7
Live Chat
Yes
Working Time
24/7

Info and data presented here is up to date as of May 2024

William Hill is also one of the few iGaming operators that know it is essential to have a quality customer support department. It is good and exceeded my expectations, but I had an easier time communicating with bet365’s customer support agents.

bet365 Rating – 5/5William Hill Rating – 4.5/5
🏆 Winner: bet365

Bet365/William Hill – Responsible Gambling

Even though bet365 is known for its focus on responsible gambling, William Hill also has a key role, so the last round between the two is a draw. You can’t use both sites unless you are 18 years old, and both provide links to third-party responsible betting authorities. Furthermore, both sites offer different features, such as deposit limits, self-exclusion, and more. That’s why they deserve the maximum possible rating.

Access to tested responsible gambling strategies is extremely important, especially if you have problems controlling yourself. Many underestimate those things, but they have a crucial role for online bettors.

bet365 Rating – 5/5William Hill Rating – 5/5
⚖️ Draw

Bet365 vs. William Hill – And the winner is… bet365!

Given all of the information I highlighted in this review, it is clear that bet365 is the better gambling website of the two. The company provides better customer support services, slightly better features, and a few other advantages. However, William Hill is very close behind and will live up to your expectations.

bet365 Overall Score – 66/70William Hill Overall Score – 61/70
🏆 Winner: bet365

Bet365’s main strength is the brand name and the fact that it has slightly better sports betting features. Access to more live betting options, better live streaming, and an additional Cash Out option might not seem that important to some. However, punters who wager daily will appreciate those things.

Ultimately, it all comes down to personal preferences, so choose whichever site you are more comfortable with.

Which online bookmaker do you choose?
Total voted: 4
  • Trusted Online Betting Website
  • Licensed by the UKGC
  • Best Sports Betting Features
  • High Odds
5.0
Founded: 2000
License: UK, Bulgaria, Gibraltar
Country: UK
Applications:
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
  • Trusted online betting site
  • Great range of Sports Betting markets
  • Top-class Customer service
  • Various Payment methods
4.9
Founded: 1934
License: UK, Gibraltar
Country: UK
Applications:
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
Author
Veselin Ignatov
Veselin IgnatovVeselin's primary job is to create unique content, such as reviews and analyses of different bookmakers and other topics from the iGaming industry.