Who Owns Betsson – CEO, Key Figures, Headquarters

Betsson CEO: Pontus Lindwall
Pontus Lindwall - The CEO of Betsson
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If you were wondering who owns Betsson and why it is one of the world’s most successful iGaming companies, you are about to find the answers. Betsson is unique in many ways, and it is one of the biggest brands in its niche. Consequently, we will learn additional details regarding the CEO, headquarters, key figures, and more.

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Betsson History

Besides knowing who owns Betsson, many people want to know more details about the brand’s history. Betsson AB began its existence in 1963 with the creation of AB Restaurang Rouletter. Bill Lindwall and Rolf Lundstörm created the latter, focusing on slots in Swedish restaurants.

Several years later, in 1972, the brand renamed itself to Cherry (Cherryföretagen AB). The business kept growing following the legislative changes in 1973 in Sweden. Still, things went downhill after the ban on slot machines by the Swedish parliament in 1978. Cherry had to reorganize its operation, and in the following years, it acquired different Swedish gaming companies.

The company grew and eventually got a minor share in Net Entertainment in 1998. After several exciting changes, in the end, Cherry bought Betsson in 2003, a company with a gambling license in England. Following the acquisition, the company got an appointment in Malta.

Today, Betsson AB has more than 20 different brands, and it is listed on the Nasdaq Stockholm Mid Cap (BETS B).

Betsson Head Office Location

At the time of writing this article, the headquarters of Betsson AB was in Stockholm, Sweden. Still, the company’s operational HQ is in Ta’​ Xbiex, Malta. Keep in mind that the company has offices worldwide. This includes Sao Paulo, Tbilisi, Bogota, Tallinn, Vilnius, and Budapest.

  • Betsson AB Headquarters: Regeringsgatan 28, 111 53 Stockholm, Sweden (Google Maps)
  • Operational HQ: Betsson Experience Centre, ix-Xatt Ta’ Xbiex, XBX 1027, Ta’ Xbiex, Malta (Google Maps)

Who Owns Betsson

Pontus Lindwall (Betsson CEO)

Regarding who owns Betsson, the company’s founders are Bill Lindwall and Rolf Lundstörm. Of course, many things have changed since 1963, such as that Betsson AB is now a publicly traded company. Consequently, the brand’s current CEO is Pontus Lindwall.

Pontus Johan Lindwall took the CEO role at Besson in 2017, but he is also on the board of many other companies. Thanks to his degree from the Royal Institute of Technology, he also worked as a Chief Executive Officer at Betsson Group Ltd, as well as a director at Net Entertainment Ne Ab, and much more. Pontus Lindwall, the owner of Betsson, was born in 1965.

Betsson Shareholders

After learning who owns Betsson, another essential piece of information you should be aware of is related to the Betsson Shareholders. Considering Betsson AB is a publicly traded company, it is no surprise it has many shareholders. The pie chart below will help you learn more details about them.

Source: https://www.betssonab.com/en/ownership-structure (As of 30.10.2023)

Betsson CEO, Head Team

As already mentioned, Pontus Johan Lindwall is the current CEO of Betsson AB after taking over this role in 2017. Of course, there are many other important people at this company, such as:

  • Amanbdus Jabin – Vice President Global Tax – LinkedIn
  • Triin Toomemets-Krasnitski – Vice President Legal – LinkedIn
  • Martin Öhman – CFO – LinkedIn
  • Fredric Lunden – Vice President Governance, Risk & Compliance – LinkedIn
  • Roland Glasfors – Vice President of Communications and Investor Relations – MarketScreener
  • Johan Lundberg – Chair of the Board of Directors – LinkedIn
  • Eva Leach – Board member and member of the Remuneration Committee – LinkedIn
  • Peter Hamberg – Member of the Audit Committee and a board member – LinkedIn
  • Eva De Falck – Chair of the Audit Committee and a board member – LinkedIn
  • Louise Nylén – Member of the Remuneration Committee and a board member – LinkedIn
  • Tristian Sjöberg – Board member – LinkedIn


Why is it good to research the Owner and CEO of bookmakers?

It is a wise idea to learn more about the owner and CEO of bookmakers because this allows you to see who’s behind a given brand. Once you know this info, you can determine whether the operator is worth using.

What’s the difference between an owner and a CEO?

The difference between an owner and a CEO is the type of companies each runs. Publicly traded companies do not have an owner; they have a CEO, whereas private companies (can) have an owner.

Veselin Ignatov
Veselin IgnatovVeselin's primary job is to create unique content, such as reviews and analyses of different bookmakers and other topics from the iGaming industry.

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