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Unibet Review 2024

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Frank Monkhouse
Frank Monkhouse
Frank Monkhouse

Frank is an experienced author in the online betting industry with a lot of knowledge of bookmakers, features and sports...

Rumen Morfov
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Rumen Morfov
Rumen Morfov

Rumen is a specialist in online bookmakers analysis, sports betting, and content management for Nostrabet. With a talent...

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Unibet is an online Swedish betting brand with a global following. The Unibet UK arm of the business is particularly popular, boasting thousands of daily users. The website and app process millions of bets every month.

I consider Unibet one of the most forward-thinking and ambitious online sportsbooks on the market. They are brave and bold in their approach, aiming to do things a little differently, offering customers a unique gambling experience.

Pros and Cons

Here are some of the pros and cons concerning the Unibet betting platform.

  • More than 40 sports to bet on today.
  • Over 250,000 pre-match events annually.
  • 10,000+ live events each month.
  • Live streaming available on popular sports.
  • User-friendly mobile app.
  • The Unibet bet platform for sports doesn’t accept crypto deposits.
  • Unibet Sports doesn’t offer a Quick Bet feature.

Who is Unibet For?

The Unibet sports app is ideal for horse racing bettors as it offers odds, markets, and specials in all UK and Irish horse racing and the best from the international racing scene. Gamble on the next race from Ascot or wager on the favourite at Longchamp, Churchill Downs, and Flemington at the touch of a button. You can also watch the best races on the Unibet live-streaming tab.

If you’re after a bookie that accepts crypto, Unibet isn’t the app for you. But if you’re more interested in great sports coverage, our Unibet review will prove you’re in the right place.

Unibet Sports Betting Coverage

unibet sports betting homepage

As a registered customer of Unibet, you’ll enjoy access to a long list of sports and betting markets. All the most popular sports are available, including football, horse racing, tennis, greyhounds, and boxing. There’s also a healthy presence of more niche markets, including esports, reality TV, and politics betting options.

  • American Football
  • Awards
  • Basketball
  • Boxing
  • Chess
  • Cricket
  • Cycling
  • Darts
  • Entertainment
  • Floorball
  • Football
  • Golf
  • Handball
  • Ice Hockey
  • MMA
  • Motor Sports
  • Olympic Games
  • Politics
  • Rugby
  • Snooker
  • Volleyball
  • Baseball
  • Winter Sports
  • eSports
  • Horse Racing
  • Greyhounds
  • Formula 1
  • GAA Football
  • Table Tennis
  • Aussie Rules
  • Bandy
  • Cross Country Skiing
  • Gaelic Hurling
  • Lacrosse
  • Specials
  • Speedway
  • Surfing
  • TV Shows and Movies
  • Virtual Sports
  • Tennis

The top sports have all the best competitions available to gamblers. You can wager on a game from the English Premier League or an upcoming race from the Cheltenham Festival. Prefer to bet in-play on Tyson Fury’s next championship boxing bout? Unibet has you covered from all angles.

I believe the sports coverage available at Unibet betting is as good as anything you’d find elsewhere in the industry. They have a wide range of sports interesting markets and offer value betting odds to both new and existing players.

unibet football betting


Football is the world’s most popular sport, explaining why fans say we’re living on Planet Football. Unibet covers the most popular leagues and competitions, including the English Premier League, Spanish La Liga, and the Italian Serie A. There’s also the UEFA Champions League, the African Cup of Nations, and the FIFA World Cup.

If you love watching, following, and betting on football, Unibet is an online sportsbook I know you’ll love. The odds offered are generous when compared to the competition, there’s a long list of betting markets attached to each game, and customers enjoy regular bonuses.

Horse Racing

If you love horse racing, I can guarantee you’ll be a big fan of Unibet sports. They offer odds on today’s biggest and best races from the top meetings across the United Kingdom and Ireland. You can gamble on several markets in one race, including the winner, each way, to place, the number of winning favourites at a meeting and winning distances.

If there’s a notable meeting going on elsewhere in the world, you can be sure the Unibet betting app will offer you odds, bonuses, and specials. Gamble from early afternoon in South Africa and France before moving to the UK and Irish meetings, which take you through to early evening. After more? Keep gambling on the best the US, Canada, and Australia offer.

Virtual Sports

Offering betting on virtual sports is the mark of a good bookie with its finger on the pulse of industry trends. You can gamble on virtual sports at Unibet, and with a race, game, or fight due off every few seconds, there’s always an opportunity to gamble on your favourite virtual sports using your laptop or mobile.

The quality of Unibet’s virtual sports coverage has to be seen to be believed. It blurs the lines between reality and virtual reality, offering realistic horse racing and other sports fixtures. The fast and frantic nature of the virtual sports schedule makes it perfect for those gambling on the go using their mobile.

Betting Markets, Odds and Margins

When researching for this Unibet review, one of the things that really impressed me was the depth of market coverage. We already know Unibet offers gambling odds on the most popular sports, but it’s also worth mentioning their coverage of each sport. Gamble on an upcoming fixture from the Premier League, and you’ll find over 100 pre-match and in-play betting markets, including match-winner, both teams to score and handicap. The same applies to other sports with a healthy coverage of betting markets on horse racing, greyhound racing, cricket, American Football, and more.

In addition to the sports and market, our Unibet review helped prove this sportsbook is competitive with its odds. Check any online betting odds comparison app, and you’ll find Unibet holds its own against the industry leaders and competition, including William Hill, Coral, and Betfred. Unibet often markets the best price on first goalscorer bets in EPL games, total points in NFL fixtures, and the favourites in UK horse racing meetings.

Delving deeper into the odds, we note Unibet boasts an impressive average payout of 97% on the top events. That includes a 95% payout on football, 94.5% on basketball, and a handy 94.6% on tennis, including Grand Slams.

Unibet Live Betting

unibet live bettingUnibet is a great online gambling app if you enjoy betting in-play on the most popular fixtures from the leading competitions. When a fixture begins, the Unibet trading team transfers most of the pre-match markets to their live betting coverage.

You can gamble before the start of a sports fixture or wager at any stage of the action. Follow the play, track the live betting odds, and gamble when the time is right. A successful live bet isn’t only one that wins but one that scores at the best odds.

In addition to the live-betting feature, Unibet customers also enjoy a faultless, HD-quality free live stream on horse racing and sports.

If you gamble on the outcome of a race, game, or fight, you can watch the play unfold through a live-streaming feed that’s as good as you’d find at any major TV broadcaster.

The Unibet review showed me that this bookie is as good as any leading name for live betting, and they’re better than most when it comes to live-streaming. Unibet offers a perfect live stream that’s free to view if you are a registered account holder.

Top Betting Features

Unibet offers the best and latest online betting features, which are available to everyone with a live betting account with the Swedish-based bookie. See the list below for the latest and greatest betting features available on the Unibet betting app today.

  • Bet Builder is available, allowing you to add several markets from the same fixture to create a one-game accumulator. Add match-winner, total points, handicap, first scorer, and more to your Bet Builder and target a profit.
  • Cash-out is also just a touch away at Unibet. Gamble on a sportsbook market, and you’ll see a cash-out amount added to your bet slip. The value will rise and fall depending on how well your pick is performing.
  • Live streaming covers the best sports and fixtures, such as football, horse racing, and greyhound racing. Cheer your predictions on a free-to-view HD-quality live stream.
  • Uniboost is a fantastic promotion that allows you to boost your odds on selected bets. You can boost a favourite or ramp up the odds on an outsider to make things exciting.

The Unibet features listed above are a match for anything you’ll find in the online gambling market, including top firms like William Hill and bet365.

How to Place a Bet at Unibet

Unibet place a bet

I found placing a bet quick, easy, and accurate at Unibet. The online sportsbook has quick links to the day’s most popular fixtures on the homepage, and there’s also a simple navigation bar including all sports. Here’s how to place a bet at Unibet.

  1. Register an account or log on.
  2. Click the sport you wish to bet on, competition, and fixture.
  3. Select the odds attached to your selection to add them to your bet slip.
  4. Input a stake and confirm to turn your bet live.

Unibet Compared to Other Bookmakers

In my opinion, Unibet rivals the leading online gambling names, like bet365, at every turn. From the odds and promotions offers to its sports coverage, customer services channel, and user-friendly betting platform, I’m a fan of Unibet and have no issues promoting the bookie to my readers.

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Unibet Casino – Top Games and Features

unibet casino mobile

As a Unibet customer, you will have access to the casino arm of the business using your sportsbook login details. Play your favourite table games like blackjack, baccarat, and roulette from anywhere in the world. There’s also a live casino feature that gives you added realism, playing against real-life players through real-life dealers. There’s even a separate welcome bonus available when you first gamble at the casino. Flick between sportsbook betting, casino, and live casino on one device.

Mobile Gambling Options – Is There a Unibet App?

unibet app betting

Unibet runs a user-friendly, stylish, but simple app. There’s nothing flashy here, but the app concentrates on allowing customers to place accurate bets quickly, and that’s ideal for those gambling on the go. The app has all the same sports, bonuses, markets, odds, and features as the website. However, there is one main difference: it’s good to go when you are. Gamble from home, at work, or on public transport using the Unibet app.

You can download the Sportsbook app from the App Store or Google Play. It takes just a few seconds to download, and you must install it only once. There are no features that are reserved for mobile customers, but I am a big fan of the Unibet app. It’s simple but effective.

Unibet Registration Process and Account Verification

Registering an account with Unibet as a new customer couldn’t be simpler. In fact, I supply a step-by-step process below that you can use on your smartphone or desktop computer. Follow the steps to register an account with Unibet, secure the welcome bonus free bet, and gamble on sports.

Unibet registration form
  1. Click any link on this page to Unibet and select the Join Now button.
  2. Complete the registration form, adding all required information.
  3. Add the Unibet promo code if required.
  4. Create a username and password.
  5. Deposit £10 or more and gamble on sports.
  6. Collect your welcome bonus free bet.

The final step in registering with Unibet will be verifying your account. You will receive a message from the Unibet customer care team asking you to verify, and I can confirm it’s quick and easy. The simplest way to verify is to use your mobile to take a snap of your photo ID and send that to the customer care team. They’ll check your ID against the information provided during sign-up, and if everything is as it should be, they’ll then verify your details. I found it to be simple but effective.

Unibet New Customer Welcome Offer – MoneyBack as Bonus up to £40

Unibet welcome bonus

Unibet gives all new players a welcome bonus when they create an account, deposit £10, and gamble on a sportsbook market with odds of 2/5 or better. When your qualifying wager results, you’ll receive money back, which is a bonus if your bet loses, and a £10 casino bonus. In my opinion, the Unibet welcome bonus is slightly different as it safeguards your first £40 bet. Gamble on a pick and keep the profits if it wins, or get your cash back as a bonus if it loses.

18+. BeGambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply. | 18+ | begambleaware.org | gamstop.co.uk | Play Responsibly

Payment Options – Deposits and Withdrawals

Unibet doesn’t offer crypto, but it does boast a wide variety of payment options. Above all, they include the most popular debit cards like VISA and e-wallets like PayPal and Skrill. All deposits are instant, allowing you to add funds and gamble without delay.

Withdrawals are fast, often taking less than 24 hours to show up in your account. Also, all transactions going in and out are protected by the latest security measures. I found Unibet’s payment options a pleasant surprise. They keep things simple without compromising your online security and privacy. I myself prefer using e-wallets when depositing and withdrawing.

How Helpful is Unibet Customer Support?

The Unibet customer services team is fast, friendly, and easy to contact. You can access it 24/7 in a variety of languages using email, telephone, or live chat options. I tested the customer care team when writing my Unibet review and found them to be fast, polite, and knowledgeable about the product. I’m always delighted to see a bookie offer 24/7 customer care as they accept bets around the clock.

Security and Licensing

Unibet takes its responsibilities to customer care and security seriously. They run the latest online security measures, including two-step authentication, and the modern Secure Socket Layer programme helps protect your details from outside sources. Gamble with the peace of mind that comes from knowing your details are always protected.

Unibet is licensed and regulated by the United Kingdom Gambling Commission, allowing them to trade in the UK. The UKGC only works with bookies that share its passion for fairness, transparency, and a trustworthy online gambling industry.

Unibet Responsible Gambling Features

Unibet offers several responsible gambling features. Click on the member’s area and then responsible gambling. Features include deposit limits, which allow you to cap how much you can add to your betting account in a day, week, or month. There are also time limits reminders, time-outs if you feel you’d benefit from a short break from betting, and self-exclusion.

The last option allows you to suspend your account for 12 months or other period. During this time, you can’t place bets or deposit funds. If you ever feel you have a problem with gambling, you should first contact the customer care team through live chat.

User Experience and Feedback

Unibet has a strong reputation in the UK gambling market. Its branding is often seen at major UK horse racing events, football stadiums, and other major sports fixtures. Unibet sponsors some well-known sports teams, including Glasgow Rangers and Middlesbrough.

Don’t just take my word for it. I advise readers to do a little digging of their own, and the easiest place to get answers is on the App Store and Google Play. There, you’ll find comments and reviews from verified users relating to the quality of the product. Most reviews say Unibet is a fair and transparent bookie with competitive odds, unique gambling markets, a helpful customer care team, and a user-friendly mobile app.

History and Background of Unibet

Unibet was launched in Sweden in 1997 and has been trading online since 1999, making it older than bet365. It holds several operating licenses, including the UKGC, and in Malta, Gibraltar, and Estonia. Over the years, Unibet has expanded to offer betting to customers in a range of countries, including Australia, Denmark, France, and Italy. It is a bookie with a passion for change and uses the latest tech to drive its journey.

Our Verdict and Rating – Why You Should Bet at Unibet

I believe Unibet is one of the simplest yet most unique online gambling firms in the industry today. I would recommend giving them a try as all new customers receive a welcome bonus that protects their opening stake up to £40, meaning you can’t lose. The score I give Unibet is 4.7 out of five, and it’ll be interesting to see which direction they take on crypto this year.


How to download the Unibet mobile app?

You can download it from the App Store, Google Play, or the mobile site.

How long do withdrawals take at Unibet?

Withdrawals take between one and three days to show in your account.

What sports can I livestream at Unibet?

All major sports, including horse racing, football, and greyhound racing.

How long does it take for the Unibet customer support to reply?

Usually between one and three minutes.

Who owns Unibet?

Unibet is owned by Kindred Group PLC.

Frank Monkhouse
Frank MonkhouseFrank is an experienced author in the online betting industry with a lot of knowledge of bookmakers, features and sports. He is responsible for many of the reviews on our website.

Expert Reviews

Gary Tomlinson
Gary Tomlinson
Overal Rating:

A top-draw European bookie that continues to go from strength to strength

I opened my Unibet account back in 2004, and I remember at the time feeling a little wary because this was the first non-UK bookie that I had trusted with my hard-earned cash.

They felt like a different kind of bookie back in the day, focusing more on tennis and European football matches than the UK horse racing markets.

I still have that same account today, even though I have been restricted a few times along the way, but it would be fair to say that Unibet is now definitely one of the leading bookies in Europe.

I always find the pre-match football odds to be pretty slow-moving, so this is a good bookie for those punters who are partial to an arb or two. Still, few people would argue that this is an excellent bookie with a great selection of betting markets and a decent welcome bonus.

Definitely one for the shortlist.

  • Pros
  • Excellent reputation
  • Superb customer support
  • Slow-moving odds on pre-match football (arbing opportunities)
  • Cons
  • They will limit the size of your bets if you place value bets on a regular basis
Liam Hoofe
Liam Hoofe
Overal Rating:

A Superb Sportsbook and Well-Designed Website, and a Great Casino

The Unibet sportsbook is one of the best around. There are plenty of reasons why this is the case, but its extensive sportsbook and high odds are two of the main ones. There is a big focus here on football and horse racing, two of the most popular markets in the UK.

It’s one of the few bookmakers that offer insightful stats into big games, and it also comes with bet suggestions, though some of these can occasionally be questionable. However, their fantastic statistics section opens up a world of in-depth data that I use to help influence my betting decisions.

The eSports section is also nicely packed if that’s your thing. You can find in-depth markets on Dota 2 tournaments, CS: GO matches and League of Legends battles. Once again, there is a nice emphasis on statistics here. This can be useful if you’re just dabbling into eSports betting for the first time.

Unibet back up their excellent sportsbook with a great selection of table and slot games as well. Their method of organising slots includes categories like “drops & wins” or “jackpots”, so finding the style of game you want is simple. You can even organise by providers for those who have their favourites. On top of that, there is also a collection of games exclusive to Unibet.

On the whole, it’s difficult to find too much to dislike about Unibet. The site is well-designed, packed with great sports betting markets, and offers plenty of customer support.

  • Pros
  • Well-established sports betting brand
  • Plenty of eSports options available
  • Statistics to help with betting
  • Cons
  • Quick to restrict accounts
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  1. alisontucker2011@hotmail.co.uk
    Disgraceful gaming!!!!!!
    Avoid absolutely controlled games!!!!!
  2. Remmy
    Their casino app is amazing