The world-famous brand 1xBet has become a partner of the Liga 2, the second division in the Peruvian football league system. The agreement is for one year with the possibility of extension. The official partnership agreement signing ceremony was held in Lima on May 16.
Peruvian Liga 2 was founded in 1943. Investment and spectacular playing have helped the league grow to 14 teams, with plans to expand to 16 clubs. The first step in increasing the activity of the Liga 2 in the media field will be the display of more than 50% of matches on TV and OTT platforms. Now fans can follow their favorite teams from the comfort of their homes and bet on games with the reliable 1xBet bookmaker.
According to the contract terms, Liga 2 will temporarily change its name to Liga 2 1xBet. The Liga 2 1xBet logo will be placed on all game kits, the league’s official website, the club’s and league’s social networks, and tickets. Also, all league stadiums will install banners with the Liga 2 1xBet logo. The betting company will be able to use images and videos provided by the league, as well as club logos in promotional materials.
“We are pleased to become the Peruvian Liga 2 official partner, — said the betting company’s official representative Carlos Eduardo Ferreira. — 1xBet is one of the most popular betting brands in the world. Our company operates in dozens of countries in Africa, Asia, Europe and Latin America, and its official website is presented in more than 60 languages. 1xBet has active partnerships and sponsorships with FC Barcelona, PSG, Lille, La Liga, Serie A and other popular sports brands and organizations. The partnership agreement with the Peruvian Liga 2 will be a logical extension of our support of sports and will help increase the 1xBet recognition in Peru.”
“Closing an agreement with a brand with international presence is a milestone for Liga2, we are sure that we will accomplish great things for the benefit of the development of local soccer. Having a sponsor like 1xBet brings us closer to our goal of ensuring that the second division clubs achieve economic stability that guarantees the commercial growth of the tournament”, stated the President of the Peruvian Football Federation, Agustin Lozano.
All important information about collaborative projects can be found on the 1xBet and Liga 2 1xBet social networks.
1xBet is a world-famous betting company with over 15 years of experience in the betting industry. The brand’s clients can bet on thousands of events in over 60 sports, and the company’s website and app are available in over 60 languages.
The list of official 1xBet partners includes Barcelona, PSG, Lille, La Liga, Serie A and other popular sports brands. The company has repeatedly become a prestigious professional awards nominee and winner, including IGA, SBC, G2E Asia and EGR Nordics Awards.
The Peruvian Football Federation is the highest governing body of this sport in Peru, affiliated to FIFA and CONMEBOL. With more than one hundred years of management, it is the institution in charge of setting the guidelines for the development of soccer at the national level, from the grassroots to the professional teams in its different disciplines and categories. Its main functions are to expand soccer throughout the country, raise the level of competition, improve the sports infrastructure and strengthen the preparation of minors.
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