European Online Gambling Statistics 2025: €18bn GGR From 248.7bn Stakes

According to a recent release from the European Gaming and Betting Association, members generated nearly €18B in combined online gross gaming revenue in 2025. These numbers are very impressive, so my team and the Nostrabet.com team decided to dive deep and research everything.

The deeper research revealed that these numbers were just the beginning. Based on the stats, there were more than 43.8M online customers. They received a total of €257.3B in winnings, which is really impressive.

These were just some of the statistics I came across, so I decided to share some of the more intriguing ones with you. Make sure to read until the end if you don’t want to miss out on something interesting.

Online GGR Increased by 34% and Reached €18B

Perhaps the most impressive EGBA stat I came across is the total gross gaming revenue across all EGBA numbers. The stats show it reached €18B in 2025, a staggering 34% increase from €13.5B in 2024. In case you don’t know, GGR is the difference between the total value of stakes and the amount that was returned to customers as winnings.

Going back even further, we can see how the GGR has progressed over the years. It was around €11.6B in 2021 and fell to €10.7B in 2022 due to the pandemic. 2023 was a good year as it ended with €11.7B, followed by €13.5B in 2024. In other words, last year saw the biggest increase in GGR in the last 5 years.

Bear in mind that this massive growth should not be described as a growth in the entire European online gambling market. There were several new members who have joined EGBAA, and this automatically increases the growth.

Players Placed €248.7 Billion Online Stakes

Another really impressive stat was related to the total bets that people placed. According to EGBA data, online stakes increased by 40% in 2026, reaching 248.7B EUR. Also, the total monetary value of these stakes increased by 28%, reaching 275.3B EUR.

Although the number may not look that impressive at first, a deeper dive reveals a different picture. In 2021, EGBA reported that people wagered 111.6B, whereas the number reached 132.5B in 2022. There was a big boost to 194.4B EUR in 2023 and 215.6B in 2024.

Overall, the data reveal that the number and value of bets increased drastically in the last couple of years. Surprisingly, however, the average stake fell slightly compared to 2024. More about it in a bit.

The Average Online Stake Fell by 9% Compared to 2024

Despite the rise in overall betting activity, EGBA revealed that the average online stake fell by 9%. The data shows it was around €1.11 in 2026, whereas in 2024, the number was €1.21.

One of the reasons for this decline is the trend towards higher-frequency and lower-value betting. A quick look at the figures from the last 5 years supports this claim because the average stake was 1.80 EUR in 2021. It then dropped to €1.40 in 2022, €1.43 in 2023 and €1.21 in 2024.

It seems like people just like playing more but do not necessarily want to wager more money. But why is that? Well, there isn’t any specific information, but it seems most newer casino games have a lower minimum deposit requirement. This, plus the fact that there have been loads of global conflicts in the last couple of years, has had an impact on how much money people spend.

Customer Winnings Reached €257.3 billion

One of the more interesting stats I came across is related to people’s earnings. The stats show that users won a total of €257.3 billion, a huge increase from last year’s €202.1 billion. This means there is a 27% increase from last year, which is substantial.

For comparison, people earned €191.3b in 2021, €173.5b in 2022 and €182.7b in 2023. Unless something changes, we will most likely see an increase in the next couple of years as well. The fact that more people are playing increases the chances of users earning more.

The Average RTP Reached 93.4%

Another interesting stat I came across concerns the RTP of different casino games. The aggregate RTP across the online operators was close to 93.4%. In other words, the sites have a 6.6% margin.

While the current RTP rate is not bad, it has been gradually decreasing over the last 5 years. If we take a look at the stats from 2021, we will see it was 94.3%. It decreased to 94.2% in 2022, 94% in 2023 and 93.7% in 2024. This also means that operators have increased their margins over time and win more money overall.

It is worth noting that individual games and products may have different return rates. It is important to check the information before you start playing because this will help you decide how to approach the situation.

There are 13% More Online Gambling Accounts

All countries that are members of EGBA revealed that there were 43.8 million active online customer accounts in 2025. This number is massive, and it shows that there is a 13% increase from last year (38.6).

In order for an account to fall into the statistics, it needs to have placed at least one bet during the specific year. Many people in Europe have more than one active account, and the stats may count them in. This means the actual number of active players could be slightly lower than the current count.

The main reason why there are more accounts than before is the organic growth of the industry. There will almost certainly be more accounts in the future, but I also expect people to have more accounts overall. Many of the old-school bettors are interested in trying new sites, so they have multiple accounts.

Sports Betting and Casino are Behind 94% of the GGR

It is probably no surprise that casino and sports betting are the two dominant product categories in EGBA’s online operations. When comparing the GGR, these two are responsible for 94% of the total online GGR.

Casino actually leads with 48%, followed by sports betting with 46%. Poker is next on the list at 3%, while the remaining 3% is split among the other categories. This includes esports, virtual betting, and even event betting. If you dive even deeper, you will see that bingo accounts for €0.16b, €0.11b from virtual betting and €0.01b from event betting.

I was surprised to see esports betting so low on the list. Tons of people have been betting on esports in the last couple of years, and there are a lot more sites that offer this option. However, it seems the general public has not yet learned to take full advantage of everything.

Sports betting’s GGR Jumped to 49% and Reached €8.2B

Even though casino remains the largest product category in terms of GGR, sports betting recorded the fastest year-on-year revenue growth. My analysis shows that there is a 49% increase and reached €8.2B in 2026, which is truly jaw-dropping. For comparison, the casino GGR increased by 23% to €8.6B.

Poker maintained its revenue from last year, whereas the other category I explained earlier saw a 40% increase. As I said, esports betting will most likely increase in popularity a lot more in the next couple of years.

Pre-Match Bets are Responsible for 63% of the Sports Betting Revenue

Continuing with the topic of sports betting, pre-match wagering was the primary driver. The stats show that it generated around 63% of GGR in 2025. This means that live betting is sitting at 37%, which is the same as it was in 37%.

Overall, pre-match betting has always been more popular than live wagering. The latter stood out in 2023 with a 39% share, but it has dropped to 37% in 2024 and 2025.

The main reason live betting is falling behind is its complexity. People need to have a good internet connection and be present while the match is being played in order to take advantage of the markets. Needless to say, most casual bettors do not tick these two boxes.

EGBA Members Held a Total of 401 Online Gambling Licenses

After the analysis of 22 European jurisdictions, it became clear that operators held 401 online gambling licenses in total. This is a massive increase from last year (25%) because there were only 321 licenses in 2024.

Something very important to remember is that these licenses do not mean that there are 401 new online operators. A single company often holds multiple licenses covering different countries, products and regulated activities.

Despite that, the number is impressive and shows that people have access to far more iGaming sites than before.

Responsible Gambling is On the Rise – More than 26.7M Accounts Activated the Safer Gambling Tools

Responsible gambling seems to be on the rise because a total of 26.7M accounts activated different responsible gambling tools. Around half of these clients activated the features voluntarily.

These stats are probably not surprising because many people have had gambling-related issues in the last couple of years. The stats for 2025 show that around 42% to 46% of clients had a positive impact from these features. Close to 40% showed decreased gambling activity, whereas 7% showed stable behavior.

Another interesting fact is that more than 51,000 employees received safer gambling training. This means close to 83% of all employees have gone through these steps.

Europe’s Safer Gambling Week Reached 4.1M People

Europe hosts its Safer Gambling Week regularly, and this year, it involved a total of 221 partner organizations from 24 countries. During the awareness week, the number of partners increased by a total of 14% when compared to 2024.

The increase in the social media campaign is the most noticeable because it reached 4.1m people, which was a 32% increase. Another interesting fact is that the campaign was displayed during live TV matches in Greece, Italy, Bulgaria and Germany.