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  2. TOP 8 Best Betting Sites in Kenya

TOP 8 Best Betting Sites in Kenya

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Where can we bet securely and which are the leading bookmakers in Kenya?

Look at our table with the top 8 bookmakers in Kenya. They have different sports and betting services. Learn more about that. Find out details for their welcome bonus amount, percentage of sign up offer, minimum deposit and odds.

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Best Betting Sites in Kenya Ranked

Introduction

Kenya has one of the highest rates of gambling in Sub-Saharan Africa, and it is not hard to see why. With a number of both local and international bookies offering their services, there is something for everyone to enjoy. Punters have safe access to a diverse market of both local and international betting, and a strong mobile betting scene that makes it easier than ever to bet.

Interesting Facts about Betting in Kenya

  • Sports betting is the most common form of betting in the country
  • Kenya has the largest population of gambling youth in Sub-Saharan Africa
  • The betting industry in Kenya is also the third-largest on the African continent
  • The largest gambling hub in the country is in Nairobi, which also happens to be the capital
  • Currently, only three cities offer physical bookmakers services, the rest of the country must bet online
  • The government has placed a 20% tax on all winnings, in an attempt to stop problem gambling

Gambling Legislation and Laws

Currently, all forms of gambling are legal within Kenya, both online and offline. Gambling laws in Kenya were introduced in 1966, with the Betting Lotteries and Gaming Act. This legalized sports betting, casinos, and lotteries. The gambling industry is currently overseen by the Betting Control and Licensing Board, who are responsible for maintaining players safety, and for issuing licenses to vendors.

These laws were made before the advent of online gambling, and although it is not considered illegal, there is a push to overhaul the current legislation, with the 2019 Gaming Bill. If passed, this would help to regulate the online market, which currently does not have strict enforcement.

Top online betting websites in Kenya

There are a few different international sites that offer their services to the Kenyan betting population, and it can initially be difficult to know which ones are reputable, and which ones are not. Here are some of the best sites to use:

#1 Bet365

One of the largest betting sites in the world, it is no surprise Kenyans favor Bet365‘s their services too. They offer a wide range of casino games and sports betting, so there is something to interest everyone. The company has been operating for over 40 years, initially as a brick and mortar bookmaker, but they made the transition into online betting in order to serve a larger market. They are a client-focused company, and strive to make their website easy to navigate, while offering punters the latest in betting technology, and great odds.

homepage of bet365
The screenshot was made at 13:56 on 30.11.2021

Visit bet365

#2 20bet

Founded in 2020, 20bet is also one of the world’s leaders on the gambling market. The company focuses its attention to the Kenyan market, offering extremely appealing promotions to the customers, who are currently residing there. The platform has a user-friendly design and placing a bet is really easy. This bookie has many advantages, but its trademark is probably the high odds. Kenyan bettors choose 20bet because of its supreme live betting section and the live-streaming feature.

homepage of 20bet

Visit 20bet

#3 1xBet

Although 1xBet is a relatively new betting site on the Kenyan market, it is quickly gaining popularity. They offer bets on over 10,000 events on a daily basis, and offer both sports and casino services. The bonuses of 1xBet are one of the best on the market and draw the attention of both newbies and experienced bettors. They have some of the greatest odds on the market, and punters can access their services using the desktop site, as well as the mobile version.

homepage of 1xbet

Visit 1xbet

#4 22bet

The company 22Bet is one of the world’s TOP bookmakers, and it was excellent news that it got a license for the Kenyan market. The brand offers an extensive sportsbook that can satisfy even the most experienced players. Besides, 22Bet offers great promotions for its Kenyan players. It’s also worth mentioning that aside from the premium desktop website, the company has developed devoted mobile apps for both Android and iOS devices. If you are resident in Kenya, you should give 22Bet a try.

homepage of 22bet

Visit 22bet

Competition between Operators

Initially, the only online betting site that was licensed to operate online for a Kenyan market was BetKenya, creating a state monopoly. That site has since been shut down, but the market has opened up, and there are now 30 different licensed sites that offer their services, with many more that offer their services without a license. So there is no monopoly on the online betting market.

Bonuses from Kenyan Bookmakers

Kenyan bookmakers offer their punters a number of different bonuses and promotions to encourage increased rates of usership. These bonuses can vary, and bettors should spend time checking sites in order to find ones that they can gain the most from.

Almost all sites will offer some kind of welcome bonus. This can be specific to sports betting or casino betting, or might just be a general reward for signing up. Punters should note that although many of the welcome bonuses appear incredibly generous, there are often hefty turnover requirements before punters can claim and withdraw any winnings.

Sites will also offer a number of different bonuses for their existing customers. These are frequently changing, and there are opportunities to receive multiple bonuses in short periods of time. These are generally more varied than the welcome bonuses, and if punters are interested in making the most of bonuses, they should look for a site that offers promotions tailored to their betting interests.

Betting Features and Options in the Kenyan Bookmakers

The competition in the online Kenyan betting market is fierce, and vendors are constantly looking to entice punters with new and exciting features. Some of these that are currently on offer from most major sites include:

Live Streaming
Live streaming allows bettors to watch the event that they have bet on. This is incredibly useful for events that are otherwise not available to watch, and are not shown on television or anywhere else online. Most sites will require punters to make a bet before they can access this service, but the minimum requirements are generally low.

Live Betting
Live betting allows punters to continue to place bets even after an event has started, using the odds that are changing in real-time in accordance with the event. This increases the odds of a bettor winning, as they can bet on what is happening, as opposed to betting based on previous statistics and likelihoods.

Bet Builder
This feature has a different name on most sites, but the premise is still the same. Bookmakers will allow users to combine a number of different bets, and increase the odds on all of the bets where successful. Most sites will allow some variance in accordance with the user, letting the bettor choose how many wagers to incorporate, and what kinds of bets.

Live Casino
A live casino feature is designed to mimic a brick and mortar establishment as much as possible. The feature allows bettors to play against other players, in real-time. Many bettors like this more than betting against the computer or the site, and it can make online betting feel more like a social event.

Cash-out
This feature allows punters to quit an event early, and withdraw their bet. If a player feels as though the odds are about to shift and they will lose a bet, they can choose to withdraw, and take winnings based on the odds at the time of withdrawal. Many sites will also allow partial cash out, or an automatic cash out, when odds hit a specified point chosen by the punter.

Available Payment Methods

 

There are a number of safe and secure methods to deposit and withdraw money from Kenyan betting sites. Unfortunately, unlike most countries, Kenya does not allow payments to be made via bank cards for all of their sites. Alternatively, punters turn to e-wallets such as Neteller and Skrill. Although it can be frustrating to load the money into your e-wallet, and then make a deposit into your betting account, the transaction from e-wallet to betting site is almost instantaneous and does not invoke a fee. Similarly, withdrawals are also free and immediate.

Alternatively, many Kenyans are turning to mobile-based payment methods in order to deposit and withdraw. The most popular mobile payment service is M-Pesa, which sends a code to the users mobile phone, and by typing that into the app, users can withdraw or deposit money from their bank account. While not all sites currently accept these forms of payment, many users find it convenient, so it may be worth looking for a site that does accept mobile payment services.

The currency that is used in Kenya is the Kenyan shilling (KES). While this is an accepted form of currency for local betting sites, many international sites may require users to convert their currency before being able to place a bet. Most sites will offer this service. However, punters need to be aware of high conversion fees.

Mobile Betting in Kenya

Mobile betting is becoming increasingly popular among punters, who like the fact that they can bet wherever, and whenever they choose. Most larger international betting sites offer free apps to download on Apple and Android devices, making them easily accessible for everyone.

While some local sites also offer mobile apps, many can also be accessed using the mobile version of the desktop site. This does not require any downloading and is an altered version of the larger site that can be easier to navigate on a device, while still offering all of the services.

There are also some sites that offer bonuses simply for downloading their mobile app or using it to place bets. If punters are going to bet using mobile apps, then they might like to look for a bookmaker that will reward them for doing so.

Online Casinos

Online casinos are legal to play on in Kenya, and there are a number of options for punters. Most sites offer both sports betting and casino games, so there is something for everyone. Punters can choose from a range of different casino games, such as live casinos, slots, poker, and other card games.

Leading sports for betting in Kenya

Kenya is known for its prowess in sports, specifically in athletics. As sports betting is one of the most popular forms of gambling in the country, here are some of the biggest markets for punters:

  • Football
    Football is the most popular sport in the world, and because Kenyans bet on a lot of international sites, there are a number of different football leagues to bet on. As a result of this international interest, football has become huge to bet on in Kenya too. Due to the range of local bookmakers, there are plenty of opportunities for Kenyans to bet on local teams, as well as larger international ones.
  • Athletics
    Undeniably, this is where Kenya shines at an international level. The country is known to produce a number of amazing runners, and punters will bet on their fellow Kenyans when it comes to international championships. The most popular athletics event is the Olympics, which is extensively covered by all betting sites, but there are also a number of different competitions that are both local and international, that Kenyans can bet on.
  • Basketball
    Basketball is one of the three most popular sports to bet on within the country, and Kenyans are avid followers of the NBA. This sport (and this league specifically) are covered extensively on a number of different betting platforms, but so too are local teams and championships.
  • Volleyball
    Volleyball is also a sport that Kenyans excel at, specifically their womens’ teams. The national women’s volleyball team has been one of the best on the African continent for decades and continues to achieve new highs. The sport and a range of teams are covered extensively on local and larger international sites.
  • Rugby
    Rugby union is popular within Kenya, just as it is in many of the African countries. While Kenya is relatively good at a state and national level, their teams really excel at rugby sevens. The country participates in a number of international tournaments and games, and there are a number of sites that offer extensive betting options on rugby within the country.


The Profile of a Kenyan Bettor

Much like many other countries, betting is more popular among younger males, compared to any other demographic. Betting increased in popularity alongside the use of mobile phones and the internet as modes of betting. This is due to the fact that although gambling is legal in the country, there are still relatively few physical sites that offer legal betting opportunities, but betting online is accessible to everyone. Over 80% of online gamblers used the site Sportpesa, but seeing as that has very recently had its license expire with no expectation of receiving a new one, bettors have had to branch out in terms of where they choose to bet from now.



FAQ

Is online gambling legal in Kenya?

Yes, online gambling is legal in Kenya. Punters can access a number of sites that are licensed to offer services to Kenyans and can choose from a range of different gambling options, such as sports betting, casinos, lotteries and bingo.

Are there any taxes for Kenyan players on their winnings?

Currently, the situation is unclear in regards to tax on gambling winnings. The Kenyan government imposed a 20% tax on all gambling winnings; however, this was put on hold when Sportpesa took the government to court on a number of charges. As it stands, punters are still taxed 10% on any bet they place, regardless of the outcomes.

How to find the lowest betting margin sites in Kenya?

Often bookmakers will add a margin on bets, which is how they make their profits. While there is no concrete way to find the site with the lowest betting margins in Kenya (as this can change as different sites enter and exit the market), you can tell what the margins are for yourself. All you need to do is add up all the different probabilities of the outcomes, and if they equal over 100%, this indicates that the bookmaker has a margin. The greater the total sum, the greater the margin.

Are there Kenyan betting sites with free bets?

Yes, there are a number of different local and international betting sites that offer free bets to punters. These free bets are often welcome bonuses, but there are some sites that also offer them as ongoing promotions for existing customers. If Kenyans are looking for free bets, they should check the promotion pages of betting sites, and see what is available, and what are the terms and conditions associated with the specific promotions.

Are there any betting restrictions for players in Kenya?

In terms of the types of bets that are available for Kenyans, there are no restrictions – they have full access to a range of different betting types and markets. Perhaps the only restriction they face is that international sites very rarely offer their services in Swahili, one of the official languages of the country. So if players are not comfortable playing in English, that is a potential restriction.
Another restriction for Kenyan players is that many international sites will not offer bets in KES. Punters need to convert their money, which can incur large conversion fees.

Are international betting sites better than local ones?

Ultimately, it comes down to preference to determine whether a local or international betting site is better. Local sites will generally offer a more extensive range of local betting options naturally, but they may lack the size to provide bets on international games. Conversely, international sites are generally larger and have more options overall, but fewer bets on local events. Local sites are more likely to accept KES, but may not be as safe or as reputable as older, larger international options. There is no right or wrong answer, provided that punters are using sites that are licensed, and secure.

Are bet exchanges legal in Kenya?

Yes, there are a number of licensed bet exchanges such as Betfair, that are licensed to offer their services to Kenyans. Bet exchanges often have better odds than traditional bookmakers, because punters bet against each other, not the site.



Our Verdict

Betting in Kenya is a common pastime, and there are a number of services to meet the local demand. Although the laws are somewhat outdated, especially when it comes to online gambling, players can enjoy the relative freedom to bet where they want, and on whatever they want.

One thing that should be noted is that the country appears to have a large number of problem gamblers, especially when it comes to younger players. The government has publicly stated that they are attempting to control this, and only time will tell whether this creates changes that are restricting for a lot of players.