Why Brazil is Among the Most Promising Gambling Markets in 2025

Brazil flag

The gambling statistics for 2025 reveal that this should be one of the best years for this industry. Aside from Europe, gambling is growing in popularity in Asia, North America, Africa, Australia, and South America. The latter marks one of the most impressive results because a lot of countries are becoming more liberal towards iGaming.

Speaking of the devil, Nostrabet.com reveals that Brazil will be one of the most promising gambling markets in 2025. The most recent legislative changes and the overall presence of operators indicate that the country will become one of the leaders in this segment. “Considering Brazil’s large population and the fact that people love sports, it’s no surprise the country has much potential in betting and gambling. New companies start operating there on a daily basis, so it’s interesting to see the final result”, said Veselin from NB.

There are many different reasons why Brazil will become among the leaders in the gambling industry, and we’re about to reveal them, so let’s dive in.

Brazil’s Population & Love for Sports

Let’s start by addressing the elephant in the room – Brazil’s population.

The country is the largest in South America and has close to 211.1M people as of 2023. This puts the country number 7 in the world in terms of population.
When talking about the population, we also need to mention that more than 90% of those 211+M live in urban areas. It’s also worth remembering that Brazil’s middle class is growing, and some sources claim it is close to 48% of the population. This is huge for gambling in all forms because it means that more people can afford to place bets and play casino games.
The country had many issues following the pandemic, but it’s slowly and steadily recovering and has impressive economic growth.
Interestingly, many stats reveal that the country has an 87.59% internet penetration in 2024. This means that many more people have access to the numerous iGaming operators that started offering their services.
Speaking of the population, we must also remember that Brazilians love sports. Everyone knows that this is one of the first countries that comes to mind when talking about football. Brazil is home to players like Ronaldinho, Ronaldo, Rivaldo, Neymar, Roberto Carlos, and many more.
Aside from football, locals also love watching volleyball, Brazilian jiu-jitsu, Capoeira, basketball, and more. Let’s also not forget that the country has many legendary motorsport names, such as Ayrton Senna, Alex Barros, and more.

Brazil’s Current & Future Gambling Market

Now that we have analyzed Brazil’s population and the fact that people love sports, it’s time to focus on the country’s current gambling market.

The most important news is that Brazil has a regulated gambling market as of January 1, 2025. There are more than 69 authorized operators in the country, and those who want to start operating there must follow a specific process. Make sure to check this article if you want to learn more about it.
Speaking of regulations and gambling, sports betting has been legal here since 2018. That said, Brazil needed several more years to fully regulate online gambling. Now that it has happened, the country has become an attractive destination for all of the world’s biggest iGaming operators.
Numerous intriguing gambling stats about Brazil reveal the country’s potential. For example, there were more than 3.2 billion visits to betting sites in 2022 alone.
The revenue of the gambling market in Brazil is supposed to reach 6.54B EUR in 2025, and the average revenue per user is estimated to be around 327 EUR.
With that said, those who want to operate in Brazil must have licenses from the local authorities. These companies will also be expected to adhere to the specific taxation rules. Needless to say, they also need to follow the numerous advertising regulations and focus on various player protection methods.

Considering the “arrival” of many gambling and sports betting websites, the latter must create local partnerships. Gaining a competitive edge is essential, and since the competition is fierce, these sites have no other option but to partner with local stars, influencers, and other types of people.

Adapting to the Brazil’s Gambling Market

Considering the population, the fact that most people have an internet connection, the legality of sports betting and iGaming, and the fact that people like betting make Brazil one of the most promising markets in 2025. However, companies wishing to be successful here need to know how to overcome challenges and adapt.

The regulation challenge is the first option that comes to mind. In addition to the complicated documentation, companies must pay a lot of money to obtain a license. Furthermore, local authorities may decide to change the requirements at any time, meaning that companies must keep an eye on everything.
We have already mentioned the vast competition, but it is something that brands need to be aware of.
Dealing with the payment systems can also be challenging. For starters, companies should expect a lot of chargebacks because this is very common in regions where locals do not have experience with iGaming sites. On top of that, bookies and casinos in Brazil will need to try to offer some of the popular local payment gateways, such as PIX.
Localizing the offers is another step in the right direction if gambling brands want to be successful. We have seen many companies start operating in a new region but do not change their promotions to accommodate local clients. This almost always has a negative effect in the long run.

Interesting Gambling and Sports Betting Stats in Brazil

Alongside some of the stats mentioned so far, there has been much research about Brazil’s gambling and sports betting market. Let’s take a look at some of them.

A survey from TGM conducted in 2022 reveals that 8% of people in Brazil bet every day. 31% do that a few times a week, whereas 13% decide to bet only once per week. 9% of Brazilians wager once a month, 20% do that a few times a month, whereas 9% do it less than one year.
Interestingly, around 43% of people state they have placed more sports bets now than 1 year ago. Bear in mind that these stats are from 2022, and the country has welcomed way more sports betting operators since then. In other words, this percentage will surely be much higher than it was.
Another reason why Brazil will be among the most promising gambling markets in 2025 is because of people’s betting preferences. More than 86% of those who took part in the study said they bet on sports via the internet and using mobile apps. The number of people who bet online and have internet has increased since 2022, so even more sports bettors will choose online bookies instead of their land-based counterparts in 2025.
In terms of what motivates Brazilians to bet, the stats show that around 54% do it because they want to earn money. 42% answered that it is because they like the experience/excitement, whereas 36% said it makes watching or following a given game more exciting. Furthermore, 41% answered that they liked the competition, and 24% wanted to try something new. Only 25% answered that it is a hobby, and 19% said they have extra money to spend.

What Do Brazilian Bettors Punt On?

As mentioned earlier, Brazilians are famous for being among the biggest sports fans in the world. That’s why it’s no surprise that locals bet on all kinds of options.

If we analyze some recent surveys and stats, we can see that football dominates, with more than 94% of people wagering on this sport. This isn’t surprising at all because the sport has a special place in people’s hearts.
Interestingly, Esports comes second with 29%. Some of you may not know, but Brazil has some of the world’s best Dota 2 and CS2 players, and it seems like locals like wagering on them.
The third sport on the list is basketball with 26%, volleyball with 21%, and American football/MMA, with 19% each. Horse racing comes next with 16%, followed by boxing with 16% and tennis with 13%. After that, we have baseball at 9% and golf at 7%.

If we dive deep into football, we can see that most people choose to wager on the Brazilian Championship Serie A. Italy’s Serie A comes second, followed by La Liga in Spain and the English Premier League. The Bundesliga and Ligue 1 in France are next, followed by the MLS.

Conclusion

There is no arguing that Brazil will have among the most promising gambling markets in 2025. The country’s huge population, the growing economy, the fact that people prefer betting online, and the love for sports betting and casino games make Brazil the go-to option for many top iGaming brands. We can’t wait to see the stats once 2025 comes to an end.