Bet365 vs. Unibet – Which is Better

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*Data is entirely based on a snapshot of the listed bookies during November 2024. For more accurate info, please visit the official websites of both bookmakers.

When comparing two gambling behemoths like Bet365 and Unibet, it is evident that the bet365 is the better website. I had the chance to use both for an extensive period of time, which was enough to test everything they offer. Although the two operators are very close in terms of their offerings, bet365 has a slight edge.

I understand that it is essential for players to find the perfect online betting website, which is why they decide to go through everything a given brand offers. That’s why I’ve prepared a complete overview of Unibet and bet365, where I compare the most popular options. Before you start reading, check the table below for some general information.

bet365Unibet
🎁 Bonus OffersMany offers for sports and casino gamesDifferent kinds of proposal
💸 Minimum Deposits£5Between €5 and €15
Cash OutYesYes
LicenseYesYes
📱 Mobile AppsYesYes
Poker SectionYesYes
Live StreamYesYes
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Welcome Bonuses: Bet365 or Unibet

Rating: 5.0/5
  • Trusted Online Betting Website
  • Licensed by the UKGC
  • Best Sports Betting Features
  • High Odds
New Customers only. Registration required. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. +18 | Terms & Conditions time limits & exclusions apply. | gambleaware.org #Advertisement

Info and data presented here is up to date as of November 2024

Bet365 has a better welcome promotion than Unibet, but both places offer an impressive reward for new users. Although both welcome offers are good, bet365’s promo gave me access to more betting credits. What’s more, I was pleasantly surprised by the fact that it has lower wagering requirements.

Unibet’s proposal required me to sign up and place a bet, whereas bet365 offers a smoother process. Hence, I think that most punters will appreciate bet365’s proposition, which is why the bookie wins the round.

bet365 Rating – 4.5/5Unibet Rating – 4/5
🏆 Winner: bet365

Bonus for Existing Players

Even though the two welcome proposals are almost equally good, bet365 takes the crown for having better offers for existing users. I was surprised to come across an extensive selection of sports and casino game propositions. Many of the rewards were specifically for football and other popular things, which makes bet365 stand out. Unibet also has an exciting selection of proposals, but they are general, and most of them can be used elsewhere. Hence, bet365 is the winner here.

Before you check both gambling websites and their proposal, don’t forget to read their conditions. You can find all sorts of different promotions, such as reload offers, cashback, and more. You can only use some of them for specific games or sports, whereas others are available for everything.

Although every promotion seems attractive, you must be responsible and carefully choose what you will use.

bet365 Rating – 5/5Unibet Rating – 3.5/5
🏆 Winner: bet365

Bet 365 vs Unibet – Sports Betting & Markets

Info and data presented here is up to date as of November 2024

I thought that no gambling website could come close to bet365 regarding sports betting and the markers, but it seems like Unibet is as good as its counterpart. Both gambling websites offer the most popular sports in the world, such as football, eSports, tennis, basketball, and more. What’s even more impressive is that bet365 and Unibet have an amazing selection of markets. I found loads of other smaller things that make both standout, but I think this round ends in a draw.

Although both gambling websites provide equal options, there will be some differences. It seems like one of the two operators is better than the other one for specific sports. That’s why I compared them before deciding where I wanted to place my bet.

bet365 Rating – 5/5Unibet Rating – 5/5
⚖️ Draw

Unibet/Bet365: Bookmakers Odds

I was pleasantly surprised that both gambling websites offer good odds. After closer inspection, I think bet365 and Unibet are equal in terms of odds quality. The odds value is similar for most sports and events, especially the most popular ones. However, I also compared several lesser-popular alternatives, and it turned out that bet365 and Unibet have similar values.

Odds Comparison – Average Payout Percentage

93.47%
93.28%

Average odds payout percentages based on the snapshot of the bookie markets conducted in November 2024. Odds payouts may be different now.

I can safely say both places are good. In addition to odds for standard markets, both provide dynamic live odds. Furthermore, the sites let their clients choose from various odds formats.

bet365 Rating – 4.5/5Unibet Rating – 4.5/5
⚖️ Draw

Live Betting: Bet356 or Unibet

bet365 betting in-play
This photo was taken at 11:23 on 19.06.2023
Unibet in play section

I had the chance to place live bets on both sites, and I can confirm that bet365 has a small advantage over its opponent. Bet365 has a separate In-Play category where I found a wide array of live sports events I could bet on. Aside from the popular football events, the platform also provided me with live betting options for eSports and many other things. I liked the operator’s live services, so bet365 won the round.

Info and data presented here is up to date as of November 2024

Even though bet365 has a slight advantage, both live betting categories won’t disappoint you. In addition to the new live betting markets, both places offer dynamic odds. This means that they change when something affects their value, such as scoring a goal.

bet365 Rating – 5/5Unibet Rating – 4.5/5
🏆 Winner: bet365

Live Streaming

Almost all top online bookmakers offer good live streaming sections. Still, I think bet365 has the edge again when comparing these two. There is no significant difference, but bet365 offers higher quality live streams. Even more impressive is that the company allows users to watch more sports in real time than its counterparts. That’s why bet365 has a slightly better rating than Unibet.

Although live streaming is slightly better at bet365, it is worth knowing that this brand requires users to have a positive balance to use the feature. Following my tests, it seems like Unibet has a free-of-charge live streaming option, which must be considered.

bet365 Live Streaming T&Cs:

Reference: Bet365 TnCs apply | You need to have a funded account or to have placed a bet in the last 24 hours. For Horse Racings place bet of at least €0.50 win or €0.25 each-way on your selection. Any event we are Live Streaming will have a video icon displayed beside it. | gambleaware.org

bet365 Rating – 5/5Unibet Rating – 4.5/5
🏆 Winner: bet365

Unibet vs. Bet365 – Cashout

Although most gambling websites offer equally good Cash Out options, bet365 provides a more refined feature than Unibet. I had the chance to use Cash Out to close my bet earlier on bet365 after wagering on many sports. With that said, what impressed me the most was that I also had access to a partial Cash Out and an Auto Cash Out. Only the partial cash-out was available on Unibet, which is why bet365 is the clear winner.

One thing you must remember about the Cash Out option is that the amount of money you can get depends on the likelihood of predicting your bet. In other words, do not expect one of the two bookies to give you a better Cash Out value if you are losing.

bet365 Rating – 4.5/5Unibet Rating – 4/5
🏆 Winner: bet365

Other Betting Features – Bet365 or Unibet

This was one of the hardest categories to evaluate. Still, after using both sites, I think they deserve an equal rating. Bet365 and Unibet have impressive features that allow people like me to be more flexible while punting. For example, both operators offer Bet Builder, which lets users combine markets to receive better odds. Therefore, this section is a draw.

Although both sites have Bet Builder, bet365 has something known as Edit Bet, which is not accessible on its counterpart. As for Unibet, the company has a community forum, allowing users to access Bet Request. I couldn’t find this alternative on bet365, which means that both offer something unique. It is also worth mentioning that Unibet has Price Boost, a popular option among sports bettors.

bet365 Rating – 4.5/5Unibet Rating – 4.5/5
⚖️ Draw

Bet365 Casino vs. Unibet Casino

I have heard that Unibet’s casino is special, and after comparing it with bet365’s options, I can confirm it is better. Unibet’s incredible selection of high-quality casino games is second to none because the best software operators create the titles. I was surprised by the difference in the number of games both sites offer because Unibet gave me access to more slots and other types of titles. Hence, it definitely wins the round.

Despite winning this round, it is worth mentioning that Unibet and bet365 have a similar approach regarding their casino sections. Both companies use the services of third-party software suppliers to provide them with games. I also found that Unibet and bet365 have different propositions for their casino section.

bet365 casino section view
This photo was taken at 16:10 on 21.01.2021
Unibet games

Yet, after examining the number of titles and what they provide, it is clear that Unibet has the better casino.

bet365 Rating – 4/5Unibet Rating – 5/5
🏆 Winner: Unibet

Mobile Application – Bet365 or Unibet

I had the chance to use both applications for an extended time, and I think they are equally good. Bet365 and Unibet provide apps for Android and iOS that allow users to bet on the go. These applications will let you avail yourself of everything, such as betting categories, features, and promotions. Both have a lot of cool things, which is why the round is a draw.

mobile sports betting at bet365
This photo was taken at 16:10 on 21.01.2021
unibet mobile app placing a bet
A view of the Unibet Mobile Version

Besides the optimized layout, user-friendly design, and various betting categories, Unibet and bet365 are similar because they provide several applications. Instead of offering an “all-in-one” option, the companies have casino apps, sports apps, and so on. They are easy to use, but downloading and installing them can be challenging, at least for Android users. Usually, they come in the form of an apk file.

Unsurprisingly, the apps for bet365 and Unibet receive regular updates and use the latest optimization tools in the business.

bet365 Rating – 5/5Unibet Rating – 5/5
⚖️ Draw

User-Friendliness – Bet365/Unibet

Even though I had no problems while using both gambling websites, I have to say that Unibet offers a slightly better interface. The company wanted to ensure its clients could find everything they wanted in seconds. For example, learning more about the apps takes just a few seconds, whereas bet365’s users have to look a bit more to find the option. That’s why Unibet receives a slightly better rating for this round.

I also want to say that both sites have good designs. They use contemporary site structures, so you shouldn’t have any problems with either. However, Unibet seems slightly more user-friendly.

bet365 Rating – 4.5/5Unibet Rating – 5/5
🏆 Winner: Unibet

Unibet or Bet365: Available Payment Options

After examining both websites, I think Unibet and bet365 have excellent payment sections. The companies provide fast and reliable transfers, regardless of your choice. Unibet and bet365 have a diverse selection of deposit and withdrawal solutions, which gave me enough options to choose from. That’s why I will provide this round for both.

I was surprised that Unibet allowed me to make instant deposits with almost all payment options. Moreover, each payment solution has a low minimum deposit amount and a substantial maximum. Hence, you can make fast and easy payments.

Payment MethodDeposit MinimumDeposit MaximumTime for Deposit
Visa LogoVisa€10€13,000Instant
Bank Wire Transfer LogoBank Wire TransferNo limitNo limit1-3 working days
Neteller LogoNeteller€15€13,000Instant
Skrill LogoSkrill€15€13,000Instant
Trustly LogoTrustly€5€6,000Instant
Paysafe Card LogoPaysafe Card€10€1,000Instant
MasterCard LogoMasterCard€10€13,000Instant
WebMoney LogoWebMoney€15€13,000Instant
Instant Bank Transfer LogoInstant Bank Transfer€10€10,000Instant
Direct Bank Transfer LogoDirect Bank Transfer---
Revolut LogoRevolut€10€13,000Instant
Payment MethodWithdrawal MinimumWithdrawal MaximumTime for Withdrawal
Visa LogoVisa€15€50,0001-3 working days
Bank Wire Transfer LogoBank Wire Transfer€15No limit3-5 working days
Neteller LogoNeteller€15€13,000up to 12 hours
Skrill LogoSkrill€15€13,000up to 12 hours
Trustly LogoTrustly€10€100,0003-5 working days
Paysafe Card LogoPaysafe Card---
MasterCard LogoMasterCard€15€50,0001-3 working days
WebMoney LogoWebMoney---
Instant Bank Transfer LogoInstant Bank Transfer---
Direct Bank Transfer LogoDirect Bank Transfer€10€100,0003-5 working days
Revolut LogoRevolut€10Not statedUp to 24 Hours

The selection of deposit and withdrawal solutions at bet365 was also interesting. I came across several popular alternatives that were easy to use. Needless to say, I had no problems with deposits and withdrawals.

bet365 Rating – 4.5/5Unibet Rating – 4.5/5
⚖️ Draw

Customer Service & Support: Unibet/Bet365

I always thought that bet365’s customer support service was the best. Still, after checking Unibet’s offers, it is clear that both sites are on another level. Unlike their counterparts, these iGaming operators allow users to get help in seconds. Both have an impressive number of contact options, and the people who work there know what they’re doing. That’s why this section is also a draw.

It seems like bet365 and Unibet are among the few sites that recognize the importance of providing professional customer support. Online gamblers 18 years or older often need someone to talk to when needed. Fortunately, these two iGaming leaders know how to keep their clients happy.

bet365 Rating – 5/5Unibet Rating – 5/5
⚖️ Draw

Bet365/Unibet – Responsible Gambling

Even though I know that bet365 is usually the best regarding responsible gambling, Unibet is equally good, so this round is yet another draw. Both gambling websites want to make sure their clients are safe while gambling. Hence, they provide them with options, such as self-exclusion, deposit limits, and all sorts of other things. Both iGaming operators also allow clients to learn more about responsible gambling, which is why I think they are equal.

Although some people don’t realize the importance of responsible gambling, certain players are prone to spend more than they can afford. Besides the fact that gambling sites have to adhere to the rules set by gambling authorities, it is in their interest for people to be responsible because they can play longer. Sadly, only a few brands recognize the importance of promoting responsible betting.

bet365 Rating – 5/5Unibet Rating – 5/5
⚖️ Draw

Bet365 vs. Unibet – And the winner is… bet365!

Following my in-depth review and analysis of everything Unibet and bet365 offer, it became clear that bet365 won this clash of the titans. Even though the two bookies offer incredible services, bet365 excels in certain areas and deserves victory.

bet365 Overall Score – 66/70Unibet Overall Score – 64/70
🏆 Winner: bet365

With that being said, the difference between the two is not as big as you might think. Unibet has always been one of the go-to options for many players because it is available worldwide and offers tons of things. Nevertheless, bet365 is a household name and one of the most experienced companies in the business.

Bet365 has slightly better betting features and a more advanced sportsbook. Although the site’s casino is yet to catch up to Unibet, everything else is the same or better. That’s why I think bet365 is the winner.

Don’t forget you can check out our in-depth reviews of both gambling sites and learn the ins and outs of each one.

Which online bookmaker do you choose?
  • Trusted Online Betting Website
  • Licensed by the UKGC
  • Best Sports Betting Features
  • High Odds
5.0
Founded: 2000
License: UK, Bulgaria, Gibraltar
Country: UK
Applications:
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
Get your bonus Bet365 review
New Customers only. Registration required. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. +18 | Terms & Conditions time limits & exclusions apply. | gambleaware.org #Advertisement
  • Trusted Betting Site
  • Great Range of Daily Sports Betting Markets
  • Live Streaming & Other Features are Available
  • Mobile App for Android and iOS
4.7
Founded: 1997
License: United Kingdom, Gibraltar, Malta
Country: Malta
Applications:
Live betting Yes
Cashout Yes
Poker Yes
Casino Yes
Live Streaming Yes
Claim your bonus Unibet review
18+. BeGambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply. | 18+ | gambleaware.org | gamstop.co.uk | Play Responsibly
Author
Veselin Ignatov
Veselin IgnatovVeselin's primary job is to create unique content, such as reviews and analyses of different bookmakers and other topics from the iGaming industry.