Having the right marketing approach is incredibly important, no matter the niche you are in. This is also true for online gambling, one of the fastest-growing businesses in the last couple of years. These sites do everything in their power to become more popular, and some even hire celebrities to endorse them.
Speaking of such endorsements, Nostrabet.com has shown many times that Drake, one of the most popular rappers and singers, is working hand in hand with Stake. This had a huge impact on the brand because he opened the doors to it, especially in the US. “Many people do not realize the impact of some of the biggest celebrities in the world. They have millions of loyal fans that are ready to do everything, including using such sites”, said Kris from NB.
Drake’s partnership with Stake.com has been beneficial, but he is not the only pop star involved in gambling endorsements. There are a lot of other people who have been a part of this business, including some of the biggest names in sports. In fact, many other world-class sports athletes advertise Stake as well. The list includes Israel Adesanya, Alex Pereira, Alexa Grasso, and more.
Of course, this is just one of the many sites working with celebs, so let’s see other people involved in gambling endorsements.
Snoop Dogg
Drake might be among the most popular rappers in the last couple of years, but this doesn’t mean there aren’t other big names. Snoop Dogg has to be one of the most recognizable rappers ever. And yes, he is also involved in gambling endorsements.
If you learn more about the legend from Long Beach, California, you will see he works with Roobet, a leading cryptocurrency platform. In fact, you can find different banners and even ongoing promotions with Snoop Dogg on the operator’s site.
To be honest, a lot of people were surprised by this collaboration. Although Snoop is famous for placing bets occasionally, he is more renowned for other things (we all know what we’re talking about).
Nicki Minaj
The third pop star who is also famous in the gambling space is none other than Niki Minaj. She is widely regarded as one of the best female rappers ever, and for a good reason. With that said, many of her fans do not know that she has made different gambling endorsements in the past.
The events took place in 2022, and Nicki Minaj agreed to become the global ambassador for a sports betting operator. What’s even more interesting is that this operator was a part of a very popular magazine. Following the collab between it and Nicki Minaj, the latter also became a creative director at that magazine and became an investor.
Cristiano Ronaldo
The 4th name on the list of celebrities involved in gambling endorsements will probably shock you. Cristiano Ronaldo is one of the world’s best football players and is a living legend. He has been involved in some of the biggest transfers in football’s history and is currently one of the highest-paid athletes in the world.
Considering that he is also the most followed person on Instagram, it’s no surprise that Ronaldo advertises a lot of things. Besides working alongside different apps and products, he has also been linked to Pokerstars, one of the most popular operators in the world when it comes to poker. The collaboration between them took place in 2015.
Cristiano Ronaldo is among the most popular names today, so it’s no surprise the poker collab made this game even more popular. We would not be surprised if Ronaldo decides to participate in even more gambling endorsements.
Jamie Foxx
There are a lot of iconic songs, one of which is Gold Digger from Kanye West and Jamie Foxx. The singer/actor is one of the most recognizable names in the US, and as such, he has been a part of many different endorsements. One is related to one of the biggest gambling companies in the US – BetMGM.
The collaboration between the two took place in 2023, an important year for gambling in the USA. More and more states are opening their doors to gambling websites, so we expect to see even more celebrity gambling endorsements in the future.
Mike Tyson
When people hear the word “boxing”, many will probably think of the likes of Muhammad Ali. Others, however, will think of Mike Tyson because he is among the best heavyweights in the world.
Nowadays, people probably associate him with his fight against Jake Paul, but Tyson has been a part of many advertising campaigns. Surprisingly, one of them is related to gambling.
In case you don’t remember, Mike Tyson is one of the celebrities involved in Gambling endorsements following his deal with Parimatch in 2019. Nowadays, the latter has become one of the leading sports betting operators, and it’s safe to say Tyson has a role in it. In fact, he was one of the first world superstars to advertise the company.
Conor McGregor
While talking about combat sports, there are a lot more celebrities involved in gambling endorsements over the years. One of them is UFC”s biggest star – Conor McGregor. Like Mike Tyson, he was also linked to Parimatch in 2019.
What’s interesting about Conor is that Parimatch is not the only gambling website he has been in contact with. From what we know, the fighter advertised Betsafe in 2017. This explains why Betsafe suddenly became a big name in the iGaming world.
Alongside these two, UFC’s superstar has also been linked to another big operator in Asia. Similar to Cristiano Ronaldo, Conor McGregor has also been linked to PokerStars. In fact, his partnership with the poker brand dates back to 2013, so we can see that Conor has been doing gambling endorsements for some time now.
Neymar
Many people think Neymar is one of the best modern Brazilian football players. There is no arguing he is a controversial figure in the world of sports, but people can agree that he is extremely popular.
Nowadays, most people associate Neymar with his love for eSports, especially Counter-Strike. However, he has also been a part of different gambling endorsements over the years. One of them is with PokerStars, meaning he has been working with Conor and Ronaldo.
What’s interesting about Neymar is that he has 35 endorsement deals, more than any other footballer. Besides the gambling partnership, Neymar works with companies like Nike, Qatar National Bank, Beats By Dre, and much more.
Paris Hilton
Paris Hilton is a controversial name for a lot of reasons. She is a businesswoman and is often considered one of the biggest female celebrities. Therefore, it should not be surprising that she has participated in many different sponsorship deals.
From what we know, Paris Hilton used to be the brand ambassador for a trendy online casino. There is not much information about this deal, but we would not be surprised if the gambling endorsement aimed to attract more female players. This deal took place in 2018.
Nowadays, Paris Hilton has been linked to another big gambling operator that operates in America. It will be intriguing to see if she will continue to collaborate with big names in the iGaming space in the future.
Hristo Stoichkov
There are a few world-class Bulgarian football players, but there is no arguing that Hristo Stoichkov is the most popular one. The Ballon d’Or winner with Barcelona is a part of all sorts of advertising campaigns worldwide. One of them, in particular, is very interesting because it takes place in his home country.
Hristo Stoichkov is one of the celebrities working alongside Winbet, one of Bulgaria’s leading gambling websites. You can see Stoichkov on TV, online, and even on billboards across the country. Needless to say, he is one of the most recognizable names in the country, so it’s no surprise some of the big gambling brands are paying a lot of money to have him as their brand ambassador.
Jose Mourinho
A lot of football fans know that Jose Mourinho is one of the best managers in the world. He has had a key role for many teams over the years, such as Inter, Porto, and more. Needless to say, he is also involved in many different deals, including gambling endorsement.
Perhaps the most popular one is with a leading UK gambling company. People who have been following the English Premier League in 2019 may remember that Jose Mourinho appeared in several TV commercials. He was also all over the operator’s gambling website.
Conclusion
The growing popularity of the gambling business worldwide can only mean one thing – we expect to see even more celebrities involved in gambling endorsements. Even though some countries are making it more difficult for these sites to advertise their services, it seems like they always find a way. We’ll watch the iGaming industry, so follow us for more information.
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