Betting on Women’s Sports – Opportunities, Trends & Predictions for 2025

2024 was yet another year where sports betting gained new fans from all over the world. Alongside the traditional options people bet on, women’s sports are also getting highly sought-after among punters. More and more fans are interested in the leading women’s sports leagues, so we expect 2025 to be a special year for those kinds of things.

Interestingly, Nostrabet.com shows that around 63% of regular women bettors and 47% of regular men bettors under the age of 45 punts on women’s sports. What’s even more interesting is that the stats change for the age group between 45-54 and 55+. Regular men bettors dominate in both categories, with 18% vs 11% for the 45-54 age group and 35% vs 24% for the 55+ age group.

2025 will be another fantastic year for punters, and we believe that betting on women’s sports will play a key role in it. Many people have not realized its potential, so it’s time to reveal some key facts.

If you keep reading, you will learn more about some of the trends and opportunities in this market. We will also show you what you can do to take advantage of this sector, so let’s begin.

Women’s Sports and Betting – Why Are They Becoming More Popular

Although men’s sports continue to dominate sports betting operators, we can see that things are changing. Thanks to social media, new leagues and competitions for women, and special offers from bookies, women’s sports have become much more popular than before. A lot of people who have never thought of wagering on these types of competitions have suddenly started seeing potential.

Going back to the reasons why women’s sports are becoming more popular, here are a few things to consider:

Campaigns from bookmakers

Some online bookmakers have active campaigns that promote women’s sports among their customers. They achieve that by offering special bonuses, better odds, new markets, and more.

Social media

Bettors and sports fans interact with their favourite athletes on social media. Some of the most popular women’s sports events are often broadcast there, which means they reach out to a lot of potential bettors.

Investments

Besides sports bettors, investors also started focusing more on women’s sports competitors. Wealthy individuals and businesses have started pouring money into this niche because they see the potential.

Why Are Sports Bettors More Interested in Women’s Sports?

There are many different reasons why sports bettors (both men and women) are becoming more interested in women’s sports. Now that you know why women’s sports are gaining traction in the first place, let’s see why sports bettors are starting to get more involved in them.

Better odds

While it is true that the odds for women’s sports will depend a lot on the actual sport and event, they are often better than usual. Naturally, people are attracted to the better odds and want to exploit them. Those with the skills and experience to spot them can place profitable bets.

Keep in mind that not all markets with high odds are worth getting. Ideally, players should have enough experience in the specific women’s sports league. This will allow them to spot odds that are higher than they should be.

As you probably know, live streaming is one of the core sports betting features. People love using it, but the truth is that it is only available for a handful of men’s sports events. What’s more, the feature is usually present in sports and competitors that are not that popular.

There are exceptions, but it seems like those who focus on women’s sports can often find live-streaming services even for the more popular options. For example, bettors can watch live women’s football matches, WTA tennis clashes, and more.

New bonuses

Bookmakers always look for ways to encourage people to bet on different sports and events. One way of doing this is by offering different types of bonuses, which is exactly what bookies do for women’s sports.

Not all brands have started doing this, but options like odds boosts and free bets are becoming more common. Bookies usually offer odds boosts for the most popular women’s events, such as tennis and football. However, they are also possible for many other sports.

Which Women’s Sports Do People Bet On The Most?

If you check some of the leading sports betting operators, you will find plenty of women’s sports. However, this does not mean that people like betting on all of them. Some are definitely more popular than the rest because they offer more opportunities.

Women’s Football

It is no surprise that women’s football is the go-to option for both men and women bettors. The stats show that 15% of men choose to wager on women’s football, whereas 11% of women do the same.

Depending on the bookmaker, players can find many different women’s football leagues. Most people agree that the WSL is the most prestigious one but a lot of bettors also bet on the NWSL, Liga F, Frauen Bundesliga, and more.

Women’s Tennis

The second sport that men and women like to wager on is tennis. The statistics reveal that around 6% of women bettors and 9% of men bettors choose to punt on women’s tennis. Some of you might have expected these percentages to be higher, considering the sport’s popularity, but it seems like people choose other options.

Women’s tennis has been around for many years and is one of the most popular sports for bonuses. Operators often provide a wide range of perks when there is a Grand Slam tournament. Expect to find options for Wimbledon, the French Open, the US Open, the Australian Open, and more.

Women’s Boxing

The third option may surprise many people, but it seems that women’s boxing is a popular option among bettors. 2% of women punters choose to bet on boxing matches, and we expect this percentage to increase even more.

Women’s boxing is so popular because of social media and all of the big celebrity fights that have taken place recently. People like Jake Paul and other influencers take part in exhibition matches all the time, and clashes between the big games often include boxing matches between women.

Women’s Sports Betting Tips

People who are not experienced with women’s sports will most likely want to give them a try. As mentioned, there are many opportunities there, but those interested in taking them have to keep in mind a couple of important things:

Focus on one sport and learn everything about it

The fact that you are a football fan does not mean that you understand women’s football. It is very important to dedicate enough time to learning about the top teams and players. You should also research any ongoing controversies and/or other similar aspects.

Check at least a few bookies to find the best odds

Although most bookmakers will offer attractive odds for women’s sports, there are exceptions. This means you need to check at least a few brands to pick the ones with the best odds. Thankfully, we at Nostrabet work with the best in the business, so you’ll always find something.

Be aware of match-fixing

Match-fixing is one of those things that is there, even if people do not want to talk about it. Since less money is involved in women’s sports, it is possible to bet on many matches whose results are already determined. This is definitely something you do not want to go through, so research carefully before wagering.

Betting on Women’s Sports – Predictions for 2025

Due to the rapid technological growth, we expect 2025 to be a very interesting year for sports betting. We’ve already pointed out some of the iGaming trends for 2025, so we expect all of them to be implemented in women’s sports betting. With that said, there are also a few specifics related to these kinds of sports.

More markets from bookmakers

Despite the fact that the top-tier bookmakers offer a solid selection of markets for most women’s sports, these options pale in comparison to what’s available for most men’s sports. This is especially true for things like football and tennis.

Since we believe that more people will choose women’s sports in 2025, we expect bookies to react accordingly. One of the areas where they should focus is the markets because people always want more. Once bookies step up their game, more people will be interested in betting on women’s sports.

Future bets and individual betting markets

Aside from having access to more markets for the specific team, players will also want to bet on individual options. The latter has become very popular among men’s sports because many punters follow the individual performance of specific players. So, by having access to these markets, they can maximize their bets.

Another popular betting type that is not available for most women’s sports now is future bets. These types of bets allow people to bet on something that will be decided in the future (such as the winner of a given league).

There will be betting sponsorships

Nowadays, leading betting sites sponsor many teams, players, and leagues to promote their services. Most focus on men’s sports, but we expect to see a big change. Once bookies start advertising their services in women’s sports, more and more people will decide to bet on them.

Conclusion

Overall, women’s sports will become much more popular in the next few years. The entire sports betting industry is growing, so people are looking for new opportunities to wager. Who knows, these sports might become even more popular than some of the men’s alternatives.