All Betway Sponsored Teams – Complete List

Betway’s most important goal in developing its brand globally has been the creation of strategic partnerships with top sports teams, clubs, events and venues. While their sponsorship commitment has helped the brand grow, they are in for the love of the game or simply as something or somewhere they can place their logo.

Resultantly, their commitment has seen Betway enter into over 25 sponsorship agreements. Below is a complete list of their event sponsorships and those formed with football clubs, sports teams, and professional sports venues.

Football Teams Sponsored By Betway

With football sponsorship playing an essential part of Betway’s partnership strategy, the bookmakers have chosen to extend its sponsorship lead to many of the world’s most famous football teams. From West Ham United to Tottenham Hotspur, RC Celta and Toulouse FC, here is a breakdown of the football teams sponsored by Betway.

#1 West Ham United

West Ham United is one of Betway’s flagship partnerships that has been beneficial in providing Betway with international exposure. During their time as West Ham’s longest-running sponsor, they have seen West Ham move from the historic Boleyn Ground to their new home at the London Stadium and continue to share in the pride of displaying their logo on West Ham’s jerseys.

#2 Atlético de Madrid

Atlético de Madrid is another of the proud partnerships Betway has proudly added to its portfolio of sponsorship agreements. Signed in 2021, Betway entered into a two-year sponsorship agreement to serve as Atlético de Madrid’s international betting partner, a deal that is expected to help Betway increase brand awareness and develop its social media content.

#3 Tottenham Hotspur

As Tottenham Hotspur’s official betting partner for North America, Betway has once again extended its reach to international markets. The sponsorship agreement is win/win for Tottenham as they secure a multi-year partnership, and as the Official betting partner for Tottenham, Betway continues to further develop and achieve its brand recognition objectives.

#4 Brighton & Hove Albion

Serving as Brighton & Hove Albion’s Exclusive Global Betting Partner has proven a beneficial partnership for both Brighton and Betway. Along with acting as their Exclusive Global Betting Partner, Betway and Brighton & Hove Albion work together to promote responsible gambling, equality, and diversity in sports.

#5 RC Celta

Agreeing to be RC Celta’s newest sponsor in 2020, the sponsorship agreement is an essential collaboration that will see Betway becoming the club’s Official Bookmaker. Under the two-year agreement, Betway will be a prominent media partner in RC Celta’s stadium. The two will collectively collaborate on promotional content for future La Liga matches.

#6 Eintracht Frankfurt

Signing a three-year agreement to become the Official Betting Partner for Germany’s Eintracht Frankfurt was Betway’s opportunity to sponsor a Bundesliga Football Club. The partnership agreement will see Eintracht Frankfurt working to promote Betway at its Deutsche Bank Park via its cam carpets, video screens and promotional content creation.

#7 RCD Espanyol

Having signed a two-year agreement as RCD Espanyol’s official shirt sponsor for 2019/2020, Betway continues its support of the Spanish Team. With an undisclosed extension to the agreement, Betway will proudly continue to display its logo on RCD Espanyol jerseys, amongst other marketing opportunities.

#8 FC Schalke 04

Betway added another prominent partnership deal to its growing portfolio with a multi-year advertising agreement with Germany’s FC Schalke 04. Under the terms of the sponsorship agreement, FC Schalke 04 will advertise Betway throughout its Veltins Arena for the next three years.

#9 Hertha Berlin

Starting in 2021, Betway expanded its sponsorship portfolio after announcing it had agreed to a three-year agreement with Hertha Berlin. According to Betway, the multi-year deal cements the bookmaker’s commitment to the Bundesliga. As part of the agreement, Betway and its logo will be prominently displayed on Hertha Berlin’s stadium LED boards, social media pages and Hertha Berlin app.

#10 Werder Bremen

Since 2017, Betway has been proud to be the Official Betting Partner of Werder Bremen. As Werder Bremen’s official betting partner, the football club will prominently display and advertise the Betway brand, and its logo will be marketed throughout the German club Weserstadion and on its LED boards.

#11 Toulouse FC

Early in 2022, Betway and Toulouse FC entered into a multi-year partnership that will see the two agreeing to provide exclusive digital and social media marketing content throughout the multi-year deal. In addition, the Betway logo will be seen on player uniforms until at least the end of the 2024 season.

#12 5 Chilean teams

In addition to Betway’s partnership agreements with top La Liga and Premier League Teams, the betting company is proud to sponsor Chilean Teams. Among its Chilean team sponsorships, Betway has partnership agreements with Union La Calera, Coquimbo Unido, Everton, Audax Italiano and Deportivo Ñublense.

#13 Croky Cup

Since 2017, Betway has been the Official Betting Partner of the Belgium Croky Cup. Betway’s branding will be seen across LED billboards at all stadiums hosting the Cup as part of the agreement. In addition to LED billboards, the multi-year agreement will include the rights to the tournament’s media channels.

Other Betway Partnerships

In addition to football partnerships, Betway actively pursues agreements with other sports leagues and teams. To date, that includes partnerships with professional sports organizations, such as the NBA and NHL. Likewise, Betway has extended its partnership agreements to cricket, horse racing, and esports. With Betway’s refer-a-friend feature and other bonuses, the bookmaker has a high reputation among punters and fans of the sponsored teams.

#14 NBA

Similar to its commitment to being the official betting partner of the NHL, Betway is proud of its partnership with eight NBA Teams. Along with the Chicago Bulls, Betway has formed successful partnerships with the Los Angeles Clippers, Milwaukee Bucks, Cleveland Cavaliers, Miami Heat, Golden State Warriors, and Minnesota Timberwolves.

#15 Cricket

Betway had also extended its support to other professional sports leagues, as it did when it became the official betting partner for the Surrey County Cricket Club. Along with its commitment to the Surrey County Cricket Club, Betway is the official betting partner for the Mzansi T20 League, Cricket West Indies and is a proud sponsor for Cricket South Africa.

#16 Horse Racing

As one of the UK’s leading bookmakers, Betway is proud to be the official sponsor of Cheltenham Festival’s Betway Queen Mother Champion Chase. In addition to the Queen Mother Champion Chase, Betway sponsorship partners at 29 different courses, including Andown Park, Musselburgh, Haydock Park, Newbury, and York and Chester, to name a few.

#17 Esports

With eSports continuing to see unprecedented growth, Betway was among the first bookmakers to open a dedicated eSports section. Since that time, they have formed a sponsorship agreement with Ninjas in Pyjamas, partnered with Peruvian DOTA 2 team Beastcoast and are the proud sponsors of Blast, a leading eSports event series.

#18 NHL

As the official betting partner of the NHL during the Stanley Cup Playoffs, Betway also signed sponsorship agreements to be partners with the New York Islanders, New Jersey Devils and Philadelphia Flyers. In addition, their sponsorship with the NHL will see Betway receiving an in-ice brand position for events like the NHL Stadium Series, NHL All-Star Weekend and NHL Winter Classic.

Conclusion

Since opening in 2006, Betway has focused on growing its brand by acquiring strategic software partnerships and expanding its gambling and betting products. With offices in London, Cape Town, Malta, and Guernsey, the company has been dedicated to growing its brand through its sponsorship agreements with professional sports teams, leagues and sports organizations.

The result of Betway’s commitment to sports has seen the company expanding their reach to a diverse range of sports types. From football to eSports, the NBA, NHL, Cricket and Horse Racing, Betway’s partnerships and substantial investment in sports sponsorship have seen Betway become one of the most recognized brands in sports betting.

The outlook for Betway and continued commitment to its sponsored teams and organizations will only get brighter as the company enters newly regulated markets and further extends its brand recognition efforts.