Nordicbet has strong market positions in the Scandinavian region but also the bookmaker is gaining more and more popularity across all Europe. The online bookmaker has a comprehensive portfolio with different betting options. They include sportsbook, casino, poker and even virtual sports. This, along with the available betting features on the website, makes NordicBet, a robust online bookmaker that makes its customers feel at the right place when betting on that platform.
Website Design – Menus and Navigation
As one might expect from a brand that originally focussed on its Nordic credentials, the design of the site is all about clean lines and clarity. Their distinctive and reassuringly calming azure header features their memorable but simple white logo and white menu headings covering some of the most popular site destinations:
- LIVE CASINO
- HORSE RACING
- VIRTUAL SPORT
The colour scheme of the spaces below the header and menu revolves around a deeper azure colour that closely resembles Yale Blue. This serves as the background to menus on the left-hand side of the main pages for each NordicBet product and offers more detailed options to customers. For some of the products (for example the sportsbook and casino), the menu on the left can be hidden if you prefer.
The sportsbook follows the fairly typical format, with a menu that has a full A-Z of the sports covered, as well as popular betting markets and competitions. The bet slip is situated on the right-hand side, with the odds for your selected market(s) displayed in the middle of the page. At the top of the central area, there are featured markets, matches or promotions, along with another navigation menu featuring images as well as headings.
Other products such as the casino or poker differ slightly from the sportsbook, but still, retain the same colour scheme and general theme. For instance, the casino features no betslip, and so there is just the menu on the left with the rest of the page space being taken up by clickable images of featured games and promotions.
There are also links to change the language (from English to German to Suomi and other Nordic languages) as well as a quick link to the help centre.
Steps for Registration
As with all good bookmakers, the registration process for joining NordicBet is intuitive and straightforward. When you visit the site, you will usually arrive on a page that details the welcome offer that is available (see below for details of the current offer for new customers). On this page, you will find useful information about the company and details of the process you need to follow to claim the offer.
You then simply click on the ‘Register Now’ button and enter your personal details (name, address, email and your selected password, phone number and date of birth). You can select the currency in which you want to bet, and there is also the option to set a daily, weekly or monthly deposit limit to help you bet responsibly. You can also click a box to ensure you receive the latest promotion details and this is certainly well worth doing.
Once you have read the terms and conditions and clicked the box to that effect, you can click on ‘Create Account’, after which you should receive an activation link to the email address you entered in the registration form. Click on that link, and away you go.
Note that generally NordicBet will also ask customers to provide additional forms of identification to verify the account by proving their identity.
Welcome bonus – €10 free bet offer
The current welcome bonus for new sportsbook customers to NordicBet is a simple 100% matched bonus worth €10 (or currency equivalent). In order to be credited with the €10 freebie customers need to join the bookie through one of the promotional links, register their details, make a deposit of at least €10 and place a sportsbook bet of at least €10. The free bet will then be credited to your account automatically, and it can be used by ticking the blue box on the bet slip.
As with all free bets and bonuses, some terms and conditions apply to this offer. The full details are available to view on the NordicBet site, but here are some of the key points to note:
- Customers living in Norway, Sweden, Finland, Czech Republic, Germany, Austria and Switzerland cannot claim this particular offer
- If you transfer your first deposit to NordicBet via Moneybookers, Neteller or Skrill, you will not be eligible for the €10 free bet
- The free bet is valid for seven days from the moment it is credited, after which it will expire
- If the bet you place with your free bet wins, you need to bet through the winnings three times at minimum odds of 1.50 before withdrawing funding; this needs to be completed within 14 days
As mentioned, initially NordicBet focussed primarily on sports that were most popular in Nordic countries, and the bookie still covers these in more detail than most rivals in the industry. While football is popular in the region (as it is more or less everywhere), other sports that attract a lot of interest in that part of Europe include ice hockey, handball, floorball, bandy, basketball and speedway. All these sports are well covered by NordicBet, as are other sports that are traditionally more popular around the world including golf, tennis, rugby union, Formula 1 and boxing.
There are also a good number of more specialist sports covered at NordicBet including badminton, cycling, futsal, pool and the increasingly popular esports.
The sports markets offered by NordicBet vary from sport to sport, but here will we give a couple of examples, looking at the markets available on a Premier League football match and an NHL ice hockey game.
Looking at the English Premier League, NordicBet offers in the region of 180 betting markets for each game. This number can be slightly higher or lower depending on the perceived level of prestige of the game in question. All the obvious markets are present and correct, such as match result, handicaps, number of goals, double chance, winning margin, correct score, both teams to score, and so on.
There are also more specialist bets based on specific statistics, for example, whether a penalty is scored in the game or markets about the state of the game after a certain number of minutes. In short, they offer almost any bet you can think of and compare well with most rivals in terms of the number of the markets provided.
For ice hockey, the picture is similar, albeit with slightly fewer markets offered. An average NHL match, for instance, would generally see around 130 betting markets being offered by NordicBet. These include popular options such as match winner, match handicap, money line, over/under goals, number of goals and double chance. They also have various player markets, as well as markets based on events in different periods and various match events.
NordicBet Horse racing
NordicBet also has a dedicated betting section for horse racing. Alongside the traditionally popular racing destinations of the UK, Ireland, France and Australia, NordicBet also covers races from places as far afield as South Africa, India and Turkey. They feature flat and jumps racing, along with some harness racing too.
They have current (upcoming) races as well as ante-post races covered. While they do include a good number of contests, it is immediately apparently to any seasoned racing punter that the number of racing markets offered by NordicBet falls well below what one would find at some of their rivals (many of whom started life as trackside horse racing betting firms).
That said, they do offer a limited number of specific markets, and they also offer Best Odds Guaranteed on most races. For racing bettors who simply want to back a horse without wanting to delve into the more obscure racing markets, NordicBet should fit the bill. They also have a statistics section that offers some useful information that can help you when making racing predictions.
NordicBet has put a lot of time and effort into producing an effective, user-friendly live betting interface. It offers in-play markets on a range of sports including football, basketball, ice hockey, tennis, badminton, baseball, snooker, volleyball, esports and more.
When viewing an event in the Live Now section, the status of the match or event is detailed (that is, the score, how many minutes have passed et cetera). The most popular markets (for example match result and match goals) are displayed with the relevant odds, and when the odds change this is highlighted with a green box and an upward-facing arrow for increased odds and a red box and downward-facing arrow for decreased odds.
There are several additional markets (anything from one to 30+) that can also be accessed, while the Starting Soon section gives details of events that will be going live within the next hour.
Customers can choose to display odds at NordicBet in decimal, fractional or American format odds. In general, the prices offered by NordicBet compare well when assessed alongside other bookies for a wide range of sports. This is especially the case when it comes to major sports such as EPL football, for which NordicBet perform exceptionally well and often offers better odds than many of their more established rivals such as the significant British bookies.
They can fall behind a little when it comes to some other sports, especially horse racing. As one might expect, though, they certainly hold their own on the odds front when it comes to the Nordic sports.
Sports betting products
Cashout is a feature that gives you an early payout based on the state of the event on which you have bet at the time you choose to cash out. This feature is widely available across the most popular sports offered by NordicBet, and its availability is indicated by ‘CASHOUT’ written in green text above the odds of a given market.
While cash-out is available on sports like football, basketball, handball and others, it is not available on all sports or markets, so it is always a good idea to double-check before you place your bets.
The live streaming offered by NordicBet is far less extensive than many rival bookies, depending on the geographical location of the customer. They are not permitted to stream all events to all jurisdictions, and for some regions (for instance the UK and Ireland) there is a real dearth of live sporting action.
That said, for those who live elsewhere, there is a reasonable number of events available to stream live. In order to do so, customers need to be logged in to their NordicBet account and have at least €0.10 (or currency equivalent) in their account.
The NordicBet Casino product is a smart-looking, easy-to-use online casino with a very decent (almost overwhelming) range of games. There are literally hundreds of slots available ranging from all-time favourites like Gonzo’s Quest to more niche offerings such as the Alice Cooper slot.
There are also plenty of big-money jackpot slots such as Mega Moolah, which often has a gigantic multi-million Euro prize available. There are various daily jackpot options too that run into the thousands of Euros in prizes.
Aside from the extensive range of slots, there are also many traditional and less traditional table games available at NordicBet Casino. At the time of writing, there were more than 30 table games including the usual suspects such as blackjack and roulette, and variants of those, along with three card brag, Caribbean stud poker and Texas hold ‘em.
One of the very welcome features of the NordicBet Casino is that it allows you to play the games in Practice Play mode to give you the chance to suss them out before splashing any of your own cash.
Casino Welcome Bonus – 100% up to 50 EUR
The current offer available to new NordicBet Casino customers is a 100% bonus up to €50 (once again, or currency equivalent). To claim the bonus, you simply need to visit the casino through a promotional link, register your details and make a deposit of at least €10. You will be eligible for a 100% matched bonus up to a maximum of €50.
You will need to go to the ‘My Bonuses’ section of your casino account and click on ‘Available Bonuses’. Then click ‘Claim Bonus’ next to the relevant information and type in the amount you want to claim (that is, the same amount as your qualifying deposit).
Note that the casino bonus must be wagered through 35 times in the NordicBet Casino before you are permitted to make any withdrawals. Like the sportsbook bonus, this offer does not apply to residents of Norway, Sweden, Finland (Suomi), Czech Republic, Germany, Austria and Switzerland.
You will also be eligible for 25 free spins, to be used on any of the Starburst, Mega Fortune Dreams, Gonzo’s Quest or Twin Spin games only.
At the time of writing, there are over 40 live games available to play in the NordicBet Live Casino. These include all the games you might expect, including roulette, blackjack, baccarat and casino hold ‘em, and there are games offered in a variety of languages and with male or female dealers.
The gameplay is smooth, and the dealers are well-trained, knowledgeable and friendly, and they tend to strike a good balance when it comes to the pace of games, neither rushed nor too slow.
The poker offering from NordicBet could be seen by some as more of a sideshow than a truly serious poker product. It doesn’t really compete with some of its rivals on the poker front in terms of the number of tournaments offered, the variety of poker games or indeed the promotions they run.
The poker product here is powered by Microgaming and works well enough, and includes the following games:
- Texas Hold ’em
- Omaha Hi-Lo
- Seven-Card Stud
- Five-Card Stud
- Five-Card Draw
They offer customers the chance to access instant play poker, a download version or a mobile option. But really the NordicBet Poker product should be seen as a bit of fun on the side, and serious poker fiends are likely to look elsewhere for a more specialist and extensive poker product.
Virtual Sports has been a growing area for many bookies in recent years as technology has improved. The main advance in recent times is the shift to almost life-like graphics for a thing like virtual football. In some cases, it can be almost as entertaining as watching a real game. With over 30 betting markets to choose from for many virtual matches at NordicBet, punters are well catered for.
As well as virtual football the bookie offers virtual tennis, basketball, horse racing and dog racing, each with great visuals, a range of stats and plenty of betting options from which to choose.
Customers wishing to visit and bet or play at NordicBet through their mobile have the choice of simply accessing their sites through the browser on their phone or downloading the NordicBet app.
Given the mobile version of the site worked very well in the mobile browser, we found little extra benefit gained from downloading the app. It will come down to the personal preference, of course, but if your internet connection is good, there is little to choose between the two.
The same colour scheme and design are present on the mobile versions of the NordicBet products and the menu icons, and clickable images are all appropriately sized to enable efficient navigation and bet placement.
The mobile app of NordicBet is available for both Android and iOS devices. It can be downloaded from the bookmaker’s website and from the iTunes for the iOS app.
There are various deposit methods accepted at NordicBet, all of which carry a €10 minimum deposit amount. We have summarised the accepted deposit methods in the table below.
|Payment Method||Deposit Minimum||Deposit Maximum||Time for Deposit||Minimum Withdrawal||Withdrawal Maximum||Time for Withdrawal|
|Visa||€10||-||Instant||€25||€100 000||24 hours|
|Bank Wire Transfer||€10||-||2-5 days||€30||€10 000||3-5 days|
|Skrill||€10||-||Instant||€20||€10 000||24 hours|
|Neteller||€10||-||Instant||€20||€45 0000||24 hours|
|Citadel||€10||-||up to 3 days|
|Available only for Germany|
|Available only for Sweden and Finland|
|Trustly||€10||-||Instant||€20||€15 000||24 hours|
Security and Regulation
Given that NordicBet is a Betsson AB brand, it benefits from the funds and regulatory insight that comes from being part of a gigantic organisation. They take data and financial security very seriously indeed and adhere to all relevant regulatory and legislative standards and requirements in the various jurisdictions in which they operate.
Because they are a company that crosses various boundaries, they are regulated by a range of bodies. These include the Swedish Gambling Authority, the Malta Gaming Authority, the United Kingdom Gambling Commission, and the Alderney Gambling Commission.
People looking to become an affiliate of NordicBet products need to join the Betsson Group Affiliates scheme (details of which can be found here: https://www.betssongroupaffiliates.com/).
Those who promote NordicBet and the other Betsson products can earn commission rates of up to 50% in some circumstances, though NordicBet commission rates range from 25% (for net revenues of between €0 and €10,000 per month) to 40% (for net monthly revenue of over €30,000).
How to verify my account?
Once registered you will generally be asked to verify your account by uploading a proof of identification such as a passport or driving license. The easiest way to do this is to scan an image of the document to your computer and email it to the customer services team. Further details are available in the NordicBet Help Centre. The documents will be kept on a secure server.
What to do if I forgot my password?
If you have forgotten your password, simply click on the ‘Forgot password?’ link on the login screen, enter your email and click ‘Reset Password’. Instructions will be sent to your email along with a link to allow you to reset your password.
Can I self-exclude?
You can self-exclude from NordicBet for various periods ranging from a day to six months. To do this, go to the Responsible Gaming – Self-exclusion menu, select your preferred period and click ‘Block My Account’.
How do I close my NordicBet account?
If you’ve decided you no longer want a NordicBet account, just contact their customer services by email or on live chat, and they will close your account.
Can I cancel a withdrawal request before it has reached me?
If you want to cancel a pending withdrawal, simply go to the ‘Withdrawal’ section of your account and click ‘Cancel’ next to the pending withdrawal you wish to cancel.
How long does it take for a withdrawal to be processed?
NordicBet has a window in which your withdrawal can be reversed, as above. This is typically less than 24 hours, with most withdrawals being processed within that time. From then it depends on which method you used, with e-wallets more or less instant and card or bank payments taking between two and five working days.
Is the free bet totally free?
All offers, free bets and promotions will have terms and conditions attached and certain restrictions. Usually, you will need to make a qualifying wager to claim the free bet, and there may be further wagering required. The most up to date Ts and Cs for all offers at NordicBet are shown on their Promotions page.
Does NordicBet have offers for existing customers?
NordicBet is not one of the strongest betting sites in this regard but what offers they do have will be detailed at the Promotions page, accessed via the main tab on the homepage. On top of those, they also have some enhanced odds accas, accessible via the sidebar.
Does NordicBet put cookies on my device?
Is the website only available in English?
NordicBet is viewable in English, Norwegian, Suomi (Finnish), Danish, Swedish and German and customer support is available in these languages too.
NordicBet began life as a Nordic sports specialist bookmaker and was launched in 2002. Although initially focussing on sports that were popular primarily in Norway, Sweden and Finland, and looking to attract customers from those countries, it soon grew in breadth and popularity.
This drew the attention of some big industry players and in 2012 NordicBet was acquired by the Swedish gambling giant Betsson AB, which has a long and illustrious history having been founded back in 1963.
Aside from NordicBet, Betsson AB operates several other popular gaming brands including the eponymous Betsson, along with Betsafe, CasinoEuro and RaceBets. Betsson AB is listed on the Nasdaq Nordic in Stockholm, Sweden, and they generate revenues in excess of €475m (as of 2017).
Customer care & contact details
You can contact NordicBet by phone, email, live chat or you can request a call back. You can even write them a letter if you like!
Final Rating & Conclusion
For customers looking for a slick and professional online sportsbook with a fine range of betting markets and generally competitive odds, NordicBet could be the bookie for you.
They fall down a little when it comes to horse racing, but for most other sports, and especially football (with the English Premier League and La Liga particularly well covered) and Nordic sports, they are up there with the best in the business.
Their live betting, virtual sports and casino products are also top-notch, though there is clearly room for improvement for their poker offering.
Overall rating: 4.1/5