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Sportingbet In-depth Review

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Veselin Ignatov
Veselin Ignatov
Veselin Ignatov

Veselin's primary job is to create unique content, such as reviews and analyses of different bookmakers and other topics...

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Rumen Morfov
Rumen Morfov

Rumen is a specialist in online bookmakers analysis, sports betting, and content management for Nostrabet. With a talent...

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Established in 1998, Sportingbet has had over two decades to become a recognisable household name in the United Kingdom. A GVC Holdings plc owned site. It has continued to develop itself and its brand into a multi-platform betting platform. That development has seen the introduction of a Sportingbet casino, live casino, virtual sports and eSports.

However, while its reputation was questionable until taken over by Entain plc, our Sportingbet review will set the record straight. In doing so, we will undertake a thorough analysis of Sportingbet, its betting products and provide you our overall opinion.

Website Design

When it comes to website design, Sportingbet has taken the high road and stuck with the basics. That has added to its popularity as its design elements are well-laid out and easily followed. Opting for a blue on white colour scheme, all menus are where they should be and easily accessible. These direct punters to the various markets offered, and likewise, to other categories of interest.

Resultant on their large portfolio and detailed betting site, Sportingbet includes a search function and favourites option. Clearly, these are added with player usability in mind, as were the locating of other functional features.

While the layouts for the sportsbook and casino differ, they share common layout practices. For punters, that eliminates any feelings of unfamiliarity and allows them to begin navigating throughout the Sportingbet website with ease.

How to Register at Sportingbet?

Sportingbet registration

Registration is a standardised process made easy at Sportingbet; it is also mandatory if wishing to access its betting platforms.

  1. Using your web browser, visit the Sportingbet website.
  2. Click the Sportingbet register button on the homepage to navigate to the registration page.
  3. Identify your country, currency preference, enter your email address and choose a memorable password.
  4. Click the “Register” button, and after your details are verified, enter your personal information in the spaces provided.
  5. After completion, save your details and proceed to make a deposit using one of the available deposit methods.
  6. Alternatively, you can skip your account’s funding and click the Sportingbet login and proceed to the cashier on your next visit.

Register at Sportingbet

Sportingbet Welcome Offer – £50 Free Bets

Sportingbet Sports Welcome Bonus

One item that may catch your interest is the Sportingbet sign-up offer afforded to new depositing customers. This is a rather uncustomary welcome offer that is divided into challenges that each offer a unique reward. Essentially, the goal is to complete four unique challenges, an Acca Challenge, Football Challenge, In-Play Challenge and Casino Challenge.

As each challenge is completed, Sportingbet will credit a specific reward. These vary from free bets to free spins, back up bets and bonus cash. However, activating this welcome offer is only possible with a minimal deposit of £10.00.

Bearing in mind, acceptance of the welcome offer does come with terms that govern its use. As each challenge is different, each offers its unique set of terms. For free bets, punters must use them within 72 hours on events with 1.50 odds or more. For all other rewards, Sportingbet’s standard promotional terms are in effect.

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Betting on Sports

Sportingbet sportsbook

Sportingbet sports betting is made easy thanks to its compilation of sports such as football, basketball and tennis. One of the first steps we take when looking at a sportsbook is evaluating its available markets. With the philosophy of more its better, our Sportingbet review revealed the bookie features 29 sport types. From our knowledge of the U.K. market, those available to punters are popular sports within U.K. punters. Check out what Sportingbet has to offer:

  • American Football
  • Athletics
  • Awards
  • Badminton
  • Basketball
  • Biathlon
  • Boxing
  • Chess
  • Cricket
  • Cycling
  • Darts
  • Entertainment
  • Floorball
  • Football
  • Formula 1
  • GAA Football
  • Golf
  • Handball
  • Ice Hockey
  • MMA
  • Motorbikes
  • Olympic Games
  • Politics
  • Rugby
  • Snooker
  • Tennis
  • Volleyball
  • Baseball
  • Table Tennis
  • Bandy
  • Beach Volleyball
  • Horse Racing
Betting Markets

With football being a major UK market, it is logical Sportingbet would offer over 150 international and local competitions. The added value of having access to leagues like the Premier League, Serie A and La Liga is a real advantage. It opens the door to a large number of betting options, as our Sportingbet overview has shown. This includes most matches offering 50 or more options, and similarly, other sports offer an above-average selection.

Naturally, the options are similar to any other seen with other sportsbooks. However, that is advantageous as it eliminates the confusion or time needed to familiarise yourself with the available options. Popular selections range from full time/half time to winner, totals, correct score, 3Way result and set winner.

In-play Sports Betting

Sportingbet in-play

Sportingbet U.K. delivers a substantial number of daily live betting opportunities via its live betting platform. As a betting tool, this is essential for most punters, especially with such a wide range of sport types. As expected, as the bookie offers international events, access to live betting is a 24/7 operation. Observationally, they have excellent coverage with the various leagues they offer, as they do for U.K. fixtures.

Of course, players who use the Sportingbet Ghana will also appreciate the efforts taken by the bookmaker in this regards. Laid out using a similar fashion, sporting events with live events are detailed in its live betting menu. There is also the option to select several viewing preferences, access live streaming or view recent even highlights.

Odds level

Another of the observations we made was the odds Sportingbet favours. From all accounts, these are in line with our expectations and are comparatively equal when pitted against other bookies. This is particularly good news when punting on high-profile sporting events, and likewise, sports events in general. Ultimately, the better the odds and pricing, the better the potential, and in that respect, Sportingbet seems on point.

Betting Features

All things considered, the sports markets at Sportingbet are a cut above the rest. This is not so much related to the number of markets, but more so the specific markets. After all, Sportingbet is a major player in the U.K. market, and its betting features reflect that fact. The resultant benefits for punters are obvious as they include live streaming, cash out and a multi builder feature.

  • Cash out
    A standard feature for any respectable bookie, Sportingbet’s cash out option lets punters sell their bets at their convenience. Generally, not a preferred outcome it proves valuable when things aren’t as anticipated. Although, the added benefit of a partial cashout is available, and of course, amounts are based on event conditions.
  • Live streaming
    Conveniently located within the live betting menu, Sportingbet features a respectable number of daily live streaming events. As an option its lets you get up close and personal and combine it with real-time in-play betting strategies. In the event live streaming is not being offered, a visual re-enactment delivers real-time updates. Similar to live streaming, it delivers the information needed to make informed and calculated betting decisions.
  • Multi Builder
    One betting feature we discovered with our Sportingbet review is its multi builder option. This is perfect for those times when wanting to wager on multiple events. Using the multi builder feature lets you choose from a selection of sports events and betting options. Simply search the competitions, make your selections, and submit your bet slip, and Sportingbet will calculate the possible winnings.

Betting on Virtuals

Sportingbet Virtual Sports

Another interesting betting platform we came across during our Sportingbet overview was its virtual sports section. A growing segment amongst sports punters, virtuals deliver instant gratification courtesy of simulated re-enactment of real-life matches, games, and races. Considering their growing popularity, Sportingbet has put together a respectable line-up of virtual sports options.

Each virtual event offers streamed in high-definition video, real-time stats and multiple betting options. Moreover, events are constantly offered with new opportunities every three to five minutes. As for the virtual sports on tap at Sportingbet, they include:

Virtual American Football, Virtual Basketball, Virtual Football, Virtual Tennis, Virtual Racing, Virtual Trotting, Virtual Velodrome, Virtual Speedway, Virtual Horses, Virtual Greyhounds.

Sportingbet eSports Markets

eSports have moved from being a luxury add-on for a sportsbook to one of significant importance to its customers. In responding, all major leagues such as FIFA, MLB, NBA and others are standard eSport fixtures at Sportingbet. Other notables to punt on include Call of Duty, Dota, King Pro and Dream league, as is the Six Invitational.

Sportingbet Jackpots

Sportingbet jackpots

Jackpot seekers will find the Sportingbet jackpots of particular interest. Housed within the casino, it offers a variety of daily and weekly jackpots. This includes its weekly Super Jackpot, its daily Team Jackpot and the chance to win hourly free spins. Moreover, is a listing of upcoming opportunities, such as a 50/50 jackpot. We should point out that jackpots are game-specific, and therefore, jackpot participation is resultant on playing those games.

Sportingbet Casino & Bonuses

Sportingbet casino

Promotions aside, punting at the Sportingbet casino unlocks some fantastic gaming options. The casino is home to over 800 games and counting from admired game developers such as Red Tiger and Play’n Go. While the casino features instant win, jackpot and table games, the majority fit into the slot category. By no means is that unexpected nor under-appreciated, considering the quality, ingenuity and creativity.

Another fine extension to the casino is the addition of its live casino. Considered a standard, the live casino is populated by a respectable range in live dealer games. Powered by Playtech and Evolution Gaming, they include popular choices such as Blackjack Live and Quantum Roulette. Although, that just scrapes the surface as 38 other live games are featured within the live casino. This includes Playtech’s Buffalo Blitz Live, Evolution’s Dream Catcher and many others.

Promotionally, the casino has multiple weekly offers members can avail. As expected, these are quite diverse and constantly change to ensure punters are kept entertained. Logically speaking, they include a combination of deposit and free spin promos and knowing Sportingbet, many others.

Sportingbet Mobile App

Sportingbet mobile app

As an operator in touch with mobile user expectations, Sportingbet has developed several mobile betting platforms. For the average punter, this is ideal as it gives instant access and the flexibility mobile users demand. Resultantly, Sportingbet has opted to introduce an Android and iOS Sportingbet app. Both are naturally optimised based on their unique operating systems and functionality features.

However, as an added convenience, Sportingbet offers access to a mobile compatible browser-based version. This is ideal for those preferring who favour the avoidance of downloading apps to their devices. Similar to all characteristics of the desktop site, it performs to the same standards. Likewise, it is structured to replicate the experience derived from the desktop site, as are the apps. All intuitive feature controls, and of course, the same usability options are in place.

Deposit and Withdrawal Options

Focusing on an international and mainly U.K. audience, the payment options at Sportingbet at first glance seem to limit. However, while they may not include cryptocurrency or credit card options, they cover all the others. Most appealing is the maximum deposit and withdrawal limits, which are far higher than most other operators allow. Although withdrawal times are somewhat slower than average, the options are liberal.

Payment MethodDeposit MinimumDeposit MaximumTime for Deposit
Visa LogoVisa£10£50,000Instant
Bank Wire Transfer LogoBank Wire Transfer£10£50,0003 – 5 Bank Days
Neteller LogoNeteller£10£50,000Instant
Skrill LogoSkrill£10£5,00024 Hours
Paysafe Card LogoPaysafe Card£1£4,000Instant
MasterCard LogoMasterCard£10£50,000Instant
PayPal LogoPayPal£10£50,00024 Hours
CLICK2PAY LogoCLICK2PAY£10£50,000Instant
Maestro LogoMaestro£10£50,000Instant
Ukash LogoUkash£1£1,000Instant
Laser LogoLaser£10£50,000Instant
Delta LogoDelta£10£50,000Instant
Payment MethodWithdrawal MinimumWithdrawal MaximumTime for Withdrawal
Visa LogoVisa£10£100,0001 – 5 bank days
Bank Wire Transfer LogoBank Wire Transfer£10£100,0001 – 3 bank days
Neteller LogoNeteller£10£100,0001 – 5 bank days
Skrill LogoSkrill£250£2,5001 – 5 bank days
Paysafe Card LogoPaysafe Card---
MasterCard LogoMasterCard---
PayPal LogoPayPal---
CLICK2PAY LogoCLICK2PAY£10£100,0001 – 5 bank days
Maestro LogoMaestro£10£100,0001 – 5 bank days
Ukash LogoUkash---
Laser LogoLaser---
Delta LogoDelta£10£100,0001 – 5 bank days

Security and License

Licensed by the Government of Gibraltar and members of the International Betting Integrity Association speaks volumes about Sportingbet. First, it immediately eliminates any need for concern relating to security. Moreover, Sportingbet is a multi-license establishment and therefore is also in receipt of operational licenses from the MGA and UKGC.

Considering the validity and respectability, and security measures in place by the above, security is a non-issue. The three combined ensure every possible precaution is in place to protect information, player identities and player deposited funds. Additionally, it verifies that Sportingbet has introduced the appropriate protective software to meet the guidelines as instituted by its licensing authorities.


Sportingbet has come a long way with affiliate marketing since joining GVC Holdings and becoming part of Entain Partners. As an affiliate program that pays out over £6 million a month, it is clear they are on the right path. Affiliates who opt to join Entain Partners will find they offer promotional material on sixteen other brands. With commission plans offering up to 35%, comprehensive reporting and customised affiliate deals, the opportunities are endless.

Committed to excellence and open to communication, interested affiliates can learn more by visiting Entain Partners directly. In addition to an email entry form, a detailed FAQ section provides other program details.


Are my account details safe at Sportingbet?

As we noted above, Sportingbet operates to the highest levels of accountability, and that includes safeguarding player account details.

What is the Sportingbet bet club?

This is a free bet club that registered members can avail of, whereupon they will receive a free £5.00 ACCA bet when placing a weekly ACCA bet.

Are there any other Sportingbet bonus I can avail of as a registered player?

Yes, many. Simply log in and navigate to the promotions page to learn more.

Why am I being asked to provide personal documentation?

Sportingbet is required by law to verify all registered account holders as a way to prevent potential fraud or illegal activity. While you have the option to decline the request, it will result in your account being locked until you forward proof of identity.

What documents am I expected to provide?

There are several, one that verifies your name and DOB, such as a government I.D. card, and one that verifies your registered address, such as a utility bill.

Is it possible to adjust the deposit limits?

Yes, this is an option under Sportingbet’s responsible gaming initiative. This lets you set limits on the amount you deposit and the frequency.

My account was locked after entering the wrong password – what should I do?

You can reset your password and unlock your account by requesting a password reset via the login button.

More about Sportingbet

Reputable and considered one of the largest online bookies in the U.K., Sportingbet was opened in 1998. While its history has seen multiple ownership changes, it is currently owned by Entain plc, formally known as GVC Holdings. Multi-licensed and headquartered in London, England, the betting site offers a multi-platform experience to a worldwide audience. Along with sports and casino entertainment services, Sportingbet features eSport, virtual, and horse racing.

Resultant on Sportingbet catering to a global audience, it offers multiple language options such as Dutch, Spanish and Hungarian. With software supported by the industries brightest stars, Sportingbet is an accredited member with the European Gaming & Betting Association. Similarly, adding to its credibility are associations with eCOGRA and the International Betting Integrity Association.

For more information about Entain plc, requests can be sent to: Entain plc | 32 Athol Street | Douglas, Isle of Man | IM1 1JB.

Customer Care and Support

Undertaking the role customer support plays seriously, the Sportingbet help centre serves dual purposes. One is to provide rapid answers via its help & contact section. The other is to deliver personalised support services via email, live chat and telephone.

Collectively, the customer support is sufficiently staffed, and more importantly, sufficiently educated on all internal services offered. Essentially, any question or issues that arises can be resolved in short order. From an experience level, our experience was pleasant, with response times exceeding our expectations.

Subsequently, it is felt that anyone needing Sportingbet contact services will be in good hands. Should you find yourself in that position, you are welcome to use any of the following contact methods:

Summary and Rating

After a thorough Sportingbet analysis, it didn’t take long to see the progress that Entain plc has made since taking over this iconic brand. Based on our observations, it also led us to a final 4.3 out of 5 Sportingbet rating. With aptly constructed promotions and betting platforms built for usability, Sportingbet delivers the goods. Within those goods’ confines lies competitive odds, multiple betting features, superior betting options, and a desire to make a difference and step away from the ordinary.

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Veselin Ignatov
Veselin IgnatovVeselin's primary job is to create unique content, such as reviews and analyses of different bookmakers and other topics from the iGaming industry.
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