Founded in 1932 as a family owned, land-based bookmaker, Toals is one if Ireland’s oldest and most successful bookmakers. After opening its first betting outlet in Ballymena, County Antrim the brand entrenched itself in the heart of the Irish betting culture to become a household name amongst local punters over the many decades of its existence. The family-run enterprise currently boasts 50 recently modernised main-street betting shop outlets creating a physical presence in all counties throughout Ireland. This includes the brand’s flagship store, sited on Belfast’s High Street which opened in 2015 as Ireland’s most significant betting shop.
Toals expanded its services into the online gambling entertainment arena after teaming up with FSB Technology (UK) Limited to provide and maintain its sportsbook and casino website platforms. To present its members with the most convenient methods of access the brand further broadened the scope of its service availability by maintaining an excellent Telephonic Betting Service (contact number 02890 321721) which remains open for business 24 hours a day, seven days a week.
Toals remains focused on providing a continuously improved product and services by utilising the latest available technology to provide the best levels of assistance and functionality to all their members via a host of All-In-One website and in-store betting interfaces and integrated information terminals.
Committed to the improvement of local sports the brand established strong links with the Irish Football Association as one of the official betting partners to Northern Ireland’s Senior Teams, the Irish Intermediate Cup, and the Irish Cup. It continually builds to strengthen rapport with the local Irish community by entering further sponsorship deals to local teams such as the County Antrim Football Association, and it is four related competitions. Moreover, the brand became the primary sponsor of the Crusaders Football Club, the current Irish league champions.
Having established a close relationship with the Ulster National held at the Downpatrick Racecourse which includes an understanding for its continued annual renewal the group shows its deep-rooted care and support for the health of horse racing in Ireland. This is in addition to its major sponsorship of the Leinster National traditionally held at the Naas racing grounds. In our full bookmaker’s review below we investigate the availability and standard of Toals’ sportsbook and casino offerings, this includes making honest an assessment of its features and functions such as its standard of customer service, availability of special offers such as a Free Bet and a related Free Bet Voucher Code. Our review will contain essential information regarding available sports types, markets, betting odds & formats, the location and address of the bookmaker’s head office, the availability and quality of their affiliates programme and much more!
Website Review – Layouts and Menus
The Toals website greets visitors via a cool blue interface with the main menu at the top of the page providing shortcut links to all the main entertainment sections such as Sportsbook, Casino, Live Casino, Virtuals, Lotto, Blog, Promotions, Toals App, Shop Locator, and About Us. Directly below the Log in and Sign up boxes await, followed underneath by the main menu to all the main categories of the sportsbook offering quick links to Home, Toalsbetblog.com, Promotions, In-Play, including the most popular betting markets such as Football, Horses, Virtuals, Dogs, Golf, Tennis, Darts, and Snooker.
Beneath that, a large scrolling banner relays information regarding all the latest and most pertinent promotional offers, special bonuses, and important upcoming events. Information about upcoming events, fixtures, and races fill out the rest of the centre section of the page with many entertainment options providing links to Top Casino Games, Upcoming Favourites, Quick Links, Football Coupons, etc. to the right.
Integrated graphics and text provide no visual extravaganza as such, instead preferring to keep things simple and minimalist which prevents a visual sensory overload to make the mass of presented information logical and more comfortable for punters to discern and use. The minimalist design ensures newcomers live through a quick and easy introductory familiarisation period without having undergone any significant frustrations while navigating their way around the site in their quest to find pertinent information, functions, or features they may require placing their first few bets.
Punters wanting to register and sign up with Toals will find the process a refreshingly simple affair requiring them to complete just a single page to enter their essential personal data. To begin proceedings first navigate to the Toals homepage and select the violet-red “Sign up” button located in the top right-hand corner, to reveal the singular registration page where you need to fill in the blank fields by supplying and providing the following information:
- Choose and enter your preferred personal “Username”.
- Enter your “E-mail” address and “Confirm Password”.
- Choose and enter your preferred secret “Password”.
- “Select” your preferred “Title”, enter your first and last name, date of birth and your mobile number.
- Enter any pre-existing “Coupon Code” you may already possess and select your preferred currency code.
- Confirm you would prefer to receive information about the latest updates on Free Bets, exclusive offers and other promotional material.
- Select the “Join Now” button located at the bottom to submit your information thereby completing the registration procedure.
Activation and Verification of your Account
Toals, in meeting the requirements stipulated by international fraud and laws relating to anti-money laundering and in keeping with the rules and regulations of its licencing agreement, must verify each applicant’s identity and legal status to open an account with the company.
To successfully complete the process the bookmaker will require you to submit scanned copies that are clearly legible of the following documents; please note, the edges of all scans must show all sides of the documents in question.
With the internet suffused by cybercrime nowadays, users not employing some form of electronic password manager will invariably, from time to time, find themselves in the unpleasant and irritating position of being unable to log into their Toals account after having misplaced or forgotten their essential personal password. Should you ever find yourself in this rather unenviable position, then at least rest assured Toals ensured correcting the issue remains a brief and quite painless affaire.
Simply navigate to the Toals homepage and select the dedicated, white texted “Forgot password? Reset It” link located near the top-right corner of the page. This will open the password reset page where you need to enter your registered date of birth and email address. Then select the “Reset password” button to automatically generate an email containing the information required to reset your old password and create a new secret password.
Welcome Bonus Sport – Up to £250 in Free Bets
The Toals Sportsbook Welcome Bonus had expired before our assessment, when contacted their friendly customer support assured Toals was a temporary matter, with another soon on the way. We will revisit, assess, and add to this review when the new Toals Sportsbook Welcome Offer comes online.
Toals provides access to betting markets covering a wide range of sports types, with quick homepage links catering to local Irish traditional tastes such as horse racing, football, and Greyhound racing. The brand’s sportsbook provides access to more than 30 different sports types that offers a comprehensive range of markets for coverage across thousands of monthly events. With football as one of its mainstay-sports, the sportsbook delivers access to thousands of betting opportunities each month by its extensive coverage of numerous local and international events.
Due to its clear and uncomplicated interface, the leading sportsbook page remains exceedingly easy to use and gather information from, which assists punters with the quick identification of markets that presents the most profitable betting opportunities. Similarly, in keeping with maximising the effects of its local sponsorship deals and meeting the needs of its mainly Irish membership base the sportsbook pays particular homage to locally popular sports such as football which provides loads of premier betting opportunities each month.
The brand’s sportsbook provides access to a comprehensive range of locally and internationally popular sporting types such as:
- Horse Racing
- Rugby League
- American Football
- GAA Football
- GAA Hurling
- Ice Hockey
- Rugby Union
- Australian Rules
Besides, punters will find benefit in its convenient calendar indicating upcoming fixtures for Today, Future Races, and Virtual, while further quick links traits easy navigation to major upcoming football, snooker, horseracing, Greyhound racing, fixtures plus additional promotions and entertainment formats like Morning Madness, Lottoland, and Live Casino.
Football Coupons includes Today’s Matches, UK Coupon, Euro Coupon, Over/Under Goals Coupons, Goals Galore – Match Results and BTTS, Goals Galore – Both Teams To Score, Double Chance Coupon, and UK BTTS Coupon. Betting options include Singles and Multiples as well as many other standard bets such as Total Goals, Exact Score, and Half-Time/Full-Time amongst others.
Live Betting Section
Toals offers Live In-Play betting access to a fair number of sports types and events including Football, Basketball, Baseball, Tennis, Snooker, Golf, and Ice Hockey. This includes coverage of numerous local and international football fixtures such as the Japanese J-League, Russia Under 21 League, Ukrainian Under 21 League, and the Russian Premier League, as well as many Latin American football matches. The brand notably fails to offer coverage of any eSports events, which in the modern online bookmaking market has become an oddity.
As can be expected from a sportsbook with its primary focus on domestic sporting types such as Greyhound and horseracing, Toals offers relatively favourable odds on these. Moreover, when moving to the more niche types of activities the bookmaker offers odds more in keeping with the rest of the industry, essentially this means the favourable profitability of the odds would much depend on the types of sports you prefer wagering on. For instance, if you consider betting on NFL matches, you will find it covers all games, but the offered odds might not be as competitive as those found at the US facing sportsbook. The sportsbook interface also gives punters the option of selecting between two of the internationally most used odds formats, Decimal and Fractional odds.
Toals Betting Products
For any modern online sportsbook to become considered an important destination, the range, availability, and quality of its betting products has to be a key factor. In this aspect Toals certainly does not disappoint, managing to field a comprehensive range of top-rated products that includes Acca Insurance across football and all other sports, a strategic Cash out option, and Guaranteed Horse Racing Odds.
At predetermined moments Toals offers an automatic system generated Cash out option which provides punters with the opportunity to strategically sell their betslips back to the bookmaker to lock down any further potential losses or alternatively ensure a certain win.
Horse Racing Guaranteed Odds
Toals undertakes to pay punters the SP if they take a specific price (early or show) on any horse and their starting price (SP) turns out bigger. This offer applies to all Horse Racing events throughout the ROI and UK. The bookmaker caps the maximum daily payment for their Best Odds Guaranteed offer at £2500, and it does not apply to Special Markets, AntePost bets, or international racing events.
Nowadays it is becoming increasingly uncommon for an online sportsbook priding itself for utilising the latest technologies to offer a great Live/In-Play product without providing an essential function such as live streaming. In keeping with its Irish roots and member interests, Toals offer Live streamed coverage of all Irish and the UK racing events with the premise that you first outlay a minimum stake of £1 per race to receive access to said Live feed.
Its Virtuals section offers loads of betting action on sports such as Football, Horses, Motor Racing, and Greyhounds, with results on football events published every three minutes, while Greyhound and horseracing will see the start of a new race every two minutes, likewise motor racing enthusiasts will enjoy the start of a new event every two minutes.
Unsurprisingly, the Toals online casino features a multitude of the latest best-in-class gaming titles sourced from the product libraries of several of the industry’s foremost developers. Its casino gaming lounge offers players quick access to their favourite games via handy categories sorting games into New Games, Slots, and Jackpots, with further links to Blackjack, Poker, Roulette, Live Dealer, and Scratch Cards.
Its list of preferred table and slot gaming providers includes the likes of Microgaming, NetEnt, NYX Interactive, Evolution Gaming, SG Gaming, and Big-Time Gaming. This provides players with access to all-time favourites and box office branded wonders such as Jurassic World, Starburst, Thunderstruck II, Jumanji, Gonzo’s Quest, Halloween Jack, Monopoly Bring the House Down, Jack and the Beanstalk, Monopoly Mega Movers, Playboy Gold, Jimi Hendrix, Game of Thrones, BloodSuckers, Hellboy, and tons of others.
Jackpot chasers need not feel disappointed since the action provided by the slots section includes access to several popular brand name titles known for creating several new millionaires each year. Progressive slot jackpot titles include the world-famous Mega Moolah, Mega Moolah Isis, and Major Millions in addition to several others.
The traditional table gaming lounge provides access to several variants of blackjack, roulette, baccarat, and poker.
Up to 100 Free Spins Casino Sign Up Offer
Toals extends a warm Irish welcome to all new and existing members at the casino by offering them up to 100 Free Spins. To become eligible to participate and receive this exciting offer a member simply needs to continue wagering as usual and for every £20 they have staked on the casino’s list of preselected, qualifying slots they will receive an award of 10 Free Spins with the possibility of receiving up to 100 Free Spins if they wager up to £200.
Players will find a long list of the qualifying slot titles on the casino’s relevant promotions page. The system automatically awards all free spins, each time a player reaches the £20 qualifying threshold they need to close their current game and reopen one of the casino’s eligible redeemable slot titles to make their 10 Free Spins available. This list includes Scudamore’s Super Stakes, Hansel and Gretel, Jumanji, Starburst, Mirror Mirror, Cluster Pays: The Legend of Shangri-La.
One of the great boons of participating in this promotion is that all resultant free spins come with absolutely no rollover/wagering requirement or any cap imposed on the maximum amount you can win while using the Free Spins.
Live Casino Section
In keeping with the world-class entertainment found in its traditional casino, the Live Dealer section offers equally brilliant gaming titles sourced from internationally acclaimed providers such as NetEnt and Evolution Gaming acknowledged as one of the foremost pioneers in the field of live dealer entertainment. The title selection includes several variants of traditional casino table gaming action including Live Roulette, Live Baccarat, Live Blackjack, and Live Poker.
Evolution Gaming’s products all come streamed in HD quality video via low latency broadband lines from specialised broadcast studios, with tables hosted by professionally trained, native speaking croupiers. Besides, its live dealer gaming products heighten its levels of immersion by allowing players to directly interact with other like-minded players around the table as well as with the dealer.
Toals Mobile App
In addition to its faultless mobile portal, Toals offers an equally impressive iOS focused app directly available for download and installation from Apple’s app store. However, it fails to offer Android users a similar downloadable mobile app. The mobile version sports and interface remarkably similar to that of the full website but fully optimised to make maximal use of the smaller screen real estate on mobile devices and repurposed all sportsbook and casino gaming controls to best suit the touchscreen functionality of mobile devices. Its mobile product provides users preferring this format of access with all the features and functionality found on its desktop website.
In keeping with its UK centric approach Toals provides its members with most of the locally convenient and internationally trusted and recognised popular finance methods to fund their sportsbook and casino gaming activities. Accepted currencies include both the Euro and GBP with our list below expounding upon its further financing details.
|Payment Method||Deposit Minimum||Deposit Maximum||Time for Deposit|
|Payment Method||Withdrawal Minimum||Withdrawal Maximum||Time for Withdrawal|
|Visa||£10||Not specified||1-3 Days|
|Neteller||£10||Not specified||1-3 Days|
|Skrill||£10||Not specified||1-3 Days|
|MasterCard||£10||Not specified||1-3 Days|
|Maestro||£10||Not specified||1-3 Days|
|Visa Electron||£10||Not specified||1-3 Days|
Skrill, Neteller, Maestro, MasterCard, Visa Electron, Visa
Security and License
Toalsbet.com operates under an FSB held a licence within the borders of the ROI and UK fully subject to the regulatory oversight of the United Kingdom Gambling Commission, acknowledged as one of the most esteemed jurisdictional regulatory bodies in the industry.
The Irish bookmaker recently entered a partnership deal with affiliateINSIDER, an affiliate strategist and program management company specialising in the iGaming industry, to expose its intended affiliate strategy to a much wider UK-based audience.
The company offers an across-the-board, non-tiered flat rate of 25% commission all affiliated partners, imposing a minimum withdrawal cap of £300.
I need assistance and acquire the telephone number for Toals customer support, can you assist?
Unfortunately, or support can only contact Toals via email at firstname.lastname@example.org.
Does Toals offer any assistance via a Live Chat option?
No, you can only to contact support via their email address: email@example.com.
Can I request that my withdrawal be paid directly into my bank account instead of the credit card I used to make the deposit?
The Toals Ts&Cs states explicitly the company will only authorise and pay withdrawals into the same account and method used to make the deposit.
Why does Toals require me to submit verification documents when I request a withdrawal?
The procedure is a standard requirement of its licencing agreement and must be carried out before authorising a withdrawal. This serves to protect yourself from unknowingly transgressing any laws, identity theft, or misuse of your account by unauthorised third parties.
Does Toals offer a responsible gambling program?
Yes, as a family run enterprise, the company takes the welfare of its members very seriously and also remains fully compliant with the terms of its UKGC licencing agreement. As such it allows members to set and adjust their deposit limits, institutes all possible measures to prevent underage gambling and offers a self-exclusion option to problem gamblers.
How do I know I can trust Toals with my personal information used when registering to open an account?
Who will you share my personal data with?
Toals will not sell or share your personal data with any unauthorised third parties outside of the company.
Customer Service and Contact Number
- Address: Toals Bookmakers, 15 a Pottingers Court, Belfast, Northern Ireland,United Kingdom, BT1 4DU
- Customer Service: firstname.lastname@example.org
- Customer Help Line: email@example.com
- Telephone Support: +44 28-9032-2200
- Telephone Betting: +44 28-9032-1721
- Partner’s Address: FSB Technology (UK) Limited, 57-63 Scrutton Street, London, United Kingdom, EC2A 4PF
Final Verdict and Rating
Despite finding several surprising shortcoming and omissions such as a free live streaming function, with the conclusion of our investigation into the availability and standard of Toals’ sportsbook and casino product the odds weighed up quite favourably towards the Irish bookmaker. It offers a decidedly outdated interface to its sportsbook, but the content and features are comprehensive and of good quality. As a result, we rate Toals a solid 5/10.