Initially established in Kenya by Pevans E.A. Ltd during 2014, SportPesa quickly outgrew its origins and, during 2017, expanded its operations into the UK due to its commitment to achieving and maintaining a certified technological backbone, establishing high-level partnerships with well-known leading sports brands, and a focused incursion into the mobile sports betting market. The brand derived its name from by combining the word “Sport” with the Kiswahili word for money “Pesa”, which in itself can trace its origins to a Sanskrit word used to describe riches and wealth.
SportPesa is one of the newer entrants into the UK’s highly-competitive market and classifies itself as an entertainment and technology company that entrenched itself into the UK by entering a significant sponsorship deal as the official shirt sponsor of Liverpool’s Everton FC. Moreover, to establish an even stronger presence in the market SportPesa also partnered with the likes of Southampton FC, Hull City FC, and Italian club Torino to further develop a favourable connection with the UK’s betting public.
In our professional review below we aim to assess the quality of the brand’s sportsbook and casino product, its special offers and promotional bonuses plus any own bonus code, free bets, ease and range of betting options, games availability. We will also take a look at the availability of an Android app download, mobile version for iPhone to install, mobile bonus code, and the mobile betting app version. To evaluate their standard and level of customer service, we will take a look at their contact options, deposit and withdrawal limits, and availability of a cash out feature amongst numerous other items.
Website Review – Menus and Layouts
One would expect that SportPesa, having stated their emphasis on technology, would present a top-notch website capable of regular flawless performance, sporting a logical, practical layout and design that offers all the most modern features and conveniences. Not to disappoint, the brand offers both a world-class sportsbook and a top-end casino to all its UK-based members.
A welcoming page in fresh hues of blue creates a positive impact upon first entry. Directly at the top of the page a white texted main menu makes its expected appearance to provide instant navigational shortcuts to the main entertainment sections such as Sports, Live Betting, Casino, Live Casino, Promotions, VIP, and Blog with the “Join Now” and “Log in” buttons located in the top right corner. Directly below a white menu bar in grey text provide quick links to Today’s Events, Results, Live Chat, SportPesa Price Blasts, and Virtual Sports, while displaying a selectable Odds format together with the time and date to the far right. Underneath this, a scrolling banner provides information on the latest special offers and promotional bonuses, followed by excellent navigational links to the three main category pages namely Sportsbook, Online Casino, and Promotions. Next up is a display reflecting several of its vital sponsorship partners.
The sportsbook impresses with its adoption of a three-column interface layout that features a listing of all sports to the left of the page. All o individual fixtures and events enjoy centre stage in the middle of the page, followed by an editable bet slip to the right, while at the bottom of the page navigational links provide shortcuts to a full complement of assistive services.
Links and shortcuts displayed in sizeable clear text throughout the website allow first-time visitors to undergo a quick familiarisation with all the available information they may require and makes navigation a breeze without selecting any unintended destinations.
Visitors interested in signing up for membership will find completing SportPesa’s registration procedure a quick and easy breeze aimed at establishing a positive initial introduction. To sign up navigate to the SportPesa.co.uk main page, select the light blue “Join Now” button located in the top right corner of the page to reveal the registration overlay page which you must complete in full.
At the top first page a depiction previews the three easy steps you need to complete, below you must complete all the blank data fields requiring:
- Select your gender, full name, date of birth, and email address. Then select the large blue “Next” button at the bottom of the page to redirect to the second page.
- Select your country of residence, enter your mobile number, residential address, city of residence, and postal code. Then select the “Next” button at the bottom of the page to proceed to the third and last page.
- Enter your preferred username, create your password, select your preferred odds style, your preferred currency and the preferred amount for your daily/weekly/monthly deposit limits. Then enter any pre-existing signup code you may have, enter the displayed Captcha, confirm your desire to receive promotional offers and confirm you have read and agree to the terms and conditions of the bookmaker.
- You then will need to confirm you are of legal age to gamble and wish to receive personalised content. Finally, clicking the “Create Account” button at the bottom of the page will complete the registration process.
Activation and Verification of your Account
SportPesa, in compliance with the rules and regulation of their UKGC license and international Anti-Money Laundering crime prevention laws, remains an obligation to positively verify the validity of your account ownership and your submitted residential address. This procedure serves to protect both the applicant as well as the company itself from any potential identity theft or possible future legal, financial transgressions both knowingly and unknowingly. It also allows the bookmaker to set up, manage, as well as administer your account, provide you with their services, and improve your experienced quality of their services and gaming entertainment.
To complete the process as expeditiously as possible Sports be so will require legible scanned copies of the following documentation:
- government photo ID – Passport, Driver’s License, or ID card
- the front face playing all four corners, of the bank card or credit card you will use to fund your account, reflecting the long card number showing just the first six digits as well as the last four digits, leaving all middle numbers blanked out to maintain security
- a recent bank/credit card statement, or utility bill showing your residential address
Anyone in the unpleasant situation of having lost, misplaced or forgotten their account’s secret password and as a result, are unable to log in will find the recovery process exceedingly quick and uncomplicated requiring you follow the next few steps. Navigate to the SportPesa.co.uk main page, select the “Login” button at the top right of the Homepage, click on the “Forgot Password?” link and you will receive an email sent to the email address you used during your registration process with SportPesa. This email will contain all the guiding information you require to reset your password.
Sign up Bonus Sport – Up to £10 in Bonus Credits
All new customers signing up to open a new account with SportPesa’s sportsbook can currently grab a sign-up bonus offer of up to £10 if they deposit and stake at least £10 on their first bet. Becoming eligible to receive the Bet £10 Get £10 Bonus Token means you will have to deposit a minimum of £10 into your new sportsbook account using either your debit or credit card without any need to submit a relevant bonus code. After that, you need to stake a single qualifying selection first bet to the value of £10 whereafter upon settlement of your first qualifying wager you will receive an automatically generated offer for the £10 Bonus Token. That must then be accepted before it will become credited to your sportsbook account and the £10 Bonus Token will remain valid for five days from date of issuing.
Head to Head
In the UK’s competitive market SportPesa offers over 30 different sports types, which for a recent entry is quite fair considering most local punters bet predominantly on football markets and a relatively restricted number of other markets such as tennis, horse racing, and golf. However, the bookmaker offers punters a host of quick alternative market options via its “Quick Picks” menu listing, while a “Specials” link reveals several non-sports related markets such as UK Politics and BBC Sports Personality.
Despite its associations with and commitment to local football teams & clubs the sportsbook also incorporates coverage of:
- Horse Racing
- American Football
- Motor Racing
- Rugby League & Union
- Snooker & Pool
- Ice Hockey
- Virtual Sports
- Of The Rules
- Beach Volleyball
- Gaelic Football
- Gaelic Hurling
- Table Tennis
When you think of UK sports, you think of adrenaline, skill, winning, along with lots of cheering and that is precisely the type of action-packed atmosphere available at SportPesa UK, and it is all there for your enjoyment all day each day.
Football offers betting options such as 3W Money Line, Teams Odd/Even, 1st Half 3W Money Line, Both Teams to Score, Draw No Bet, 1×2 Rest of the Match, To Win To Nil, Teams Clean Sheet, 3W Handicap, Goal Crazy, Total Goals, Corners, Number of Team Goals, Double Chance, Corners 1st Half, Exact Score, 1st Team to Score, Odd/Even, Last to Score, 2nd – 10th Goal (Next Goal), Next Minute Markets, and Asian Handicap to name but a few. In total, there are over 100 available markets with many more covering a host of other available sports types.
In the modern online sports betting era, the incredibly dynamic nature of Live Betting has made it one major draw cards of any worthwhile online sportsbook and the live betting section at SportPesa is representative of the bookmaker’s commitment to delivering a world-class product.
The sportsbook’s Live betting markets are as comprehensive as any of the products from its peers and include live betting coverage of sporting types such as Volleyball, Football, Ice Hockey, Tennis, Futsal, Baseball, and Table Tennis. All invite punters to place live bets as the action unfolds allowing punters to enjoy substantial rewards brought to them in real-time on events both locally and from across the world.
SportPesa offers betting odds marginally above that provided by other online UK bookmakers but makes up for their relatively low average odds with a vast range of new markets. As an added convenience, punters have the option of choosing their sportsbook in either a Fractional or Decimal odds format.
The sportsbook features several essential betting products which punters can strategically employ to either quickly find especially favourable odds, or via some judicious acting prevent potentially catastrophic losses. Statistics on individuals, teams, horses, and runners remain the staple diet of any experienced punter when choosing a favourite to back, while enhanced odds and features such fast markets deliver other betting opportunities to make your betting day exceptionally fortuitous.
SportPesa Price Blasts
Experienced punters take great care in finding the best possible odds as this can drastically affect the overall profitability of a day’s betting and at SportPesa they do the finding of the best prices for you in their SportPesa Price Blasts section, covering Horse Racing Price Blasts, Champions League Price Blasts, Stat Attack Blasts, and Outright Super Blasts. SportPesa Price Blasts offers you exceptional prices on selected horseracing, football, and tennis fixtures amongst others.
The bookmaker’s Cash Out feature only becomes available at specified times on several selected events. It allows punters to determine their betting destiny by offering them the opportunity to sell their bet slips back to the bookmaker before the natural conclusion of an event and without knowing the final result. That may prevent incurring any further unnecessary losses or ensure a guaranteed win. The credit for sold bet slips reflects immediately in your sportsbook account so you can continue placing more bets, which is especially beneficial for your Live Betting action.
SportPesa offers no racing tips, but punters can determine market support via its detailed statistics and historical pricing for each competitor. It offers wagers at fixed-odds on new prices as well as Starting Price (SP), in addition to Forecast & Tricast bets, which proves somewhat limiting when compared to peer products that also offer specialized markets like Head to Head and Favourite vs Field.
Enthusiasts of Live Betting will appreciate the adrenaline fuelled action offered by SportPesa’s Fast Markets where you can place bets on specific events that you may think would occur in the next 1 to 5 minutes of live football matches. That provides you with a nearly endless number of fantastic opportunities to win during each minute of a match while betting on or against any of your favourite teams or players. Fast Markets allows you to wager on corners, goals, penalties, free-kicks, bookings, goal kicks, and throw-ins that is about to happen in the match’s next 1 to 5 upcoming minutes, and to beat it all SportPesa even offers Asian Handicaps so you can split your bets to cover a higher number of potential outcomes.
Having become an essential presence in the sports betting market SportPesa placed the same emphasis on establishing and presenting a world-class online casino product to its members. As a multi-provider, its gaming lounge contains a large number of top entertainment titles covering the complete spectrum of casino entertainment activities. Its title library features the thrills and spills excitement offered by over 200 casino titles hand-picked from some of the best products produced by the likes of 2By2, Big Time Gaming, JFTW, Genesis Games, NextGen Gaming, Microgaming, Rabcat, Old Skool, Play’n GO, Skill, Games, Sigma Gaming, and Evolution Gaming.
A bright, cheerful multi-coloured interface greets visitors to the casino gaming lounge that sports menus, quick-links, and assistive in all the expected locations. It’s already practical visual impact further bolstered a large eye-focusing live scrolling banner, located just below the brand logo & main menu, relays information and news on the latest special offers as well as the most pertinent promotional bonuses. The casino offers an exciting time to lovers of just about all formats of online casino entertainment including:
- progressive jackpots
- classic casino table games
- video poker
Naturally, its slots selection makes up the most significant part of its overall range of gaming entertainment. Finding a specific title from an individual provider remains an exceedingly simple task due to its easily selectable categories that presort games according to their particular style. That includes Video Slots, Jackpot slots, Table and Cards, Live Casino, Popular Slots, and All Games. Further filtering allows for the available games in each category to sort according to provider brand names.
In keeping with the quality of its sportsbook and casino products, SportPesa’s Live Casino features 8 Live dealer table games created by the likes of the globally famous Evolution Gaming. A company is known and critically acclaimed for its pioneering developments and contributions to the world of Live dealer casino. The SportPesa Live Dealer range features its range of gaming tables all hosted by professionally trained Live native speaking dealers that arrive in your home in HD quality via video streamed feeds from multiple camera angles providing views of the on-table action from all aspects on low latency broadband lines from specialised broadcast studios in Malta and other locations. The gaming entertainment formats include:
- Live Roulette
- Live Blackjack
- Live Baccarat
- Live Monopoly
- Live American Roulette
- Live Dream Catcher
- Live Salon Privé Roulette
- Live Salon Privé Blackjack
The action occurs on tables that allow players the immerse themselves into a socialising culture where they can freely interact with other like-minded players and the dealers themselves.
SportPesa Mobile Version
In addition to it is quality Android app, the bookmaker features an equally capable, fully optimised cross-platform compatible HTML5 based mobile version of its excellent full-sized desktop website suitable for use on all late model smartphones and tablets irrespective of make or model. That allows members to continue with their sports betting seamlessly or casino gaming activities even while away from their PCs and still enjoy all the features and functionality SportPesa has on offer.
Available directly from the SportPesa website the Android app APK download once selected initiates and completes requiring minimal user intervention other upon completion of installation doing the obligatory logging in using your existing username and password.
Both the Android app and mobile version displays casino games, and all available sports markets in a user-friendly format that ensures placing bets via mobile remain as pleasant and straightforward as the standard desktop version.
SportPesa offers a noticeably reduced number of banking methods when compared to other online bookmakers but features all the popular techniques its core market, UK residents, would find most convenient. We provide the most pertinent details of the available options in our table below.
|Payment Method||Deposit Minimum||Deposit Maximum||Time for Deposit||Minimum Withdrawal||Withdrawal Maximum||Time for Withdrawal|
Security and License
The brand’s UK bookmaker is under the operational oversight and ownership of SP UK Limited with its UK website managed as a cooperative effort between SP UK Limited and TGP Europe Limited. Having a well-established record of accomplishment within the sports betting industry, TGP Europe Limited has its headquarters based on the Isle of Man. It holds a license from and remains subject to regulation by both the Isle of Man as well as the United Kingdom Gambling Commission (UKGC). Collectively, this allows it to market, present, and operated services within the borders of the United Kingdom.
Secure Sockets Layer (SSL) 128-bit digital encryption algorithms ensure all communications such as transactional information remains safe and secure while transmitted between its website and members, while collected personal information of members remains safely kept on secure firewalled servers using the latest systems.
Partnered with Ace World Gaming to manage, support, and promote its affiliates programme The Gaming Platform serves to combine all the required services and products to ensure the success of their partnered affiliates via a uniquely flexible financial model. Suitable to cater to the requirements of both new and existing gaming entertainment operators to allow each to create a tailored package most applicable to the needs of their clientele. SportPesa offers its partnered affiliates a single sign-up option to serve referrals from multiple websites that will if effectively promoted deliver generous revenue shares, easily monitored via a complicated system of reports. The brand undertakes to effect fast payout of commissions, support from knowledgeable, friendly affiliate managers to make establishing careers with them a pleasant, profitable enterprise.
If I wish to claim the free £10 Bonus Token Sportsbook Sign up Offer, can I still do so if I have already signed up for an account with the casino?
The promotional rules clearly state that SportPesa extends this offer only to “NEW” players and specify that existing players do not qualify to receive the bonus.
How do I know SportPesa will not share my personal information with any third parties?
SportPesa bound by the GDPR laws and regulations of its licences from both the Isle of Man and the UKGC. It is also bound by its internal policies not to share or sell your information outside of the group with any unauthorised third parties. The only exception to this is when specifically required to do so by a court order relating to money laundering, fraud investigations, or the prevention of terrorist financing.
How long will SportPesa retain all my personal information the company had collected?
Can I request for SportPesa to pay a withdrawal into an account other than the one I used when I made the deposit?
No, all withdrawals must make via the same method into the same account used when creating the relevant deposit.
Where must I send my verification documents?
You must submit all the scanned documents you wish to submit for verification purposes to firstname.lastname@example.org.
What is a slot’s RTP and what does it mean?
Expressed as a percentage the Return To Player (RTP) represents the average theoretical regularity over an extended time-period with which a slot triggers a win.
How do I opt-out of my £10 Sportsbetting Sign-up Bonus after I have claimed it?
Once you have confirmed your intention to participate and received the bonus it is no longer possible to opt-out without forfeiting all winnings derived from playing with bonus funds. You will only have your qualifying deposit returned to you.
Customer Support and Contact Details
SportPesa TGP Europe Ltd 2nd Floor Athol House 21a – 23 Athol Street Douglas Isle of Man IM1 1LB
SportPesa Limited Nyaku House Argwings Kodhek Road Nairobi Nairobi Municipality Kenya 38477
Final Verdict and Rating
For such a young brand the level of professionalism and commitment to excellence becomes increasingly apparent the deeper you dig into any SportPesa product. From its impressively well-represented sportsbook to its quality casino entertainment options, and customer services, one catches a focused determination to achieve success through excellence and the latest advances in available online entertainment technology. We rate SportPesa a solid 8.3/10, which would dramatically improve if they expand their available range of casino titles and types more as well as increasing their finance options.