Founded in 2009 by Nigerian philanthropist-politician Akin Alabi, NairaBET became the pioneer in leading land-based bookmaking into Africa. Since the 2009 launch of it is brick and mortar venues, the brand once again expanded to establish its presence in the online market during 2012. Currently owned by Get Altitude Nigeria Limited and under the operational management oversight of Over-The-Top Entertainment Limited, the brand’s superior product quality, fairness, and levels of customer service made it hugely popular within Nigeria as well as its surrounding regions. That enabled the company to distinguish itself and become the largest gambling operator in Africa. Its reputation and acceptance amongst locals caused the brand to ingrain itself as part of the Nigerian betting culture.
Featuring over 25 distinct sports types the bookmaker offers local Nigerian punters betting opportunities over a wide range of markets covering a surprisingly full selection of betting options. Also, the brand has become well-known for its sportsbook to offer the best odds in many of its football betting options. Primarily focused on presenting the best possible sportsbook product, it still provides African locals with some other online gambling entertainment formats via its somewhat limited casino gaming library.
In this expert review we intend to ascertain the quality of its sportsbook and casino, the ease of registration and account opening, the brand’s trustworthiness, take a look its affiliate program, availability of the mobile app, the functionality, and features of the computer version of the website. Besides, we will highlight the availability and quality of its bonus products, any available bonus code, the standard of its customer care and availability of a quality FAQ.
Layouts and Navigation
The use of three simple base colours (blue, white, and light grey) grants the user-interface with an uncomplicated look and feel. Similarly, its crisp, bright graphics and pure black on white text create an extremely easy to read sportsbook interface that allows punters to quickly discern the exact sports, items, or events capable of delivering the most profitable betting opportunities.
NairaBET doubles the functionality of its sports section to also serve as its homepage, which, with the brand’s primary focus on its sportsbook, is an entirely logical move that simplifies and speeds up the procedure for placing a quick bet. The homepage presents visitors with the main menu located at the top, with additional sports selections to the left, and all possible bet slip functionality to right of the page, which follows with all the assistive navigational links at the bottom of the page.
At the top left of the homepage, punters have access to a live display of the time, a selectable preferred odds format, as well as the “Help” menu. Directly beneath the brand logo to the left with the “Login” and “Register” buttons, the main menu underneath provides quick links to sections such as Daily Coupons, In-Play, Virtuals, Casino, Lucky6, Blog, Tutorials, and Promotions.
To the left of the page, a handy search function allows punters to quickly find specific bets, sports, or markets, with a convenient Bet suggestion functionality directly below, followed by all the various sporting types.
To the right, a Betslip Browser followed by the expected Betslip, a non-functioning display of previously won jackpots, with a quick link allowing Lucky6 picks directly below, and a great graphical shortcut to provide direct access to the Virtual Sports Section.
A large scrolling banner displays pertinent assistive, and promotional information across the top centre of the homepage, followed by a quick link to Top Bets covering Football & Basketball, In-Play, as well as Casino Games at the very bottom.
Nigeria’s local sports betting and casino aficionados wanting to sign up and register to open a new account with NairaBET will find the procedure straightforward and uncomplicated. To do so navigate over to the NairaBET homepage and select the bright orange “Register” button in the top right corner to open a pop-up window which will start the single page registration process. To complete the process:
- enter your preferred username
- enter and confirm your password
- select your nationality, country of residence, preferred currency (NairaBET only accepts payments made in Nigerian Naira)
- into your mobile number and email address
- confirm any pre-existing promotional code
- prove you are of legal gambling age
- select the bright blue “PROCEED” located at the bottom of the page to submit your data and complete the registration process
In addition to the above procedure potential applicants can select the “Call to Register” link located at the bottom left of the page which will reveal a pop-up window with all the necessary information much the same as in the procedure above. The number for the telephonic registration process is as follows: 070 0624 72238, or 0700 NAIRABET, and the customer service centre remains open 24/7.
NairaBET, as a fully licensed gambling enterprise legally responsible for its actions and policies, needs to verify the validity of your account ownership. That serves to protect its members from any potential wrongdoing that may see them transgress any number of jurisdictional and international laws instituted for the regulation and prevention of criminal activities such as money laundering, identity theft, and unauthorised or unintentional abuse of your sportsbook account. NairaBET may ask you to supply proof of age and may also post a letter to verify the address of a customer.
If you ever find yourself unable to log into your account due to having forgotten or lost your secret password you will find the password recovery process exceedingly simple and straightforward. To resolve your problem, navigate to the NairaBET homepage and select the “Forgot?” link located in the “Password” box at the top right corner of the main page. That opens a pop-up menu asking for your username, once you have entered your username select the bright blue “Next” button which will automatically send you a system generated an email containing your new password. When logging into your account again using the new system-generated password, you will receive a message prompt urging you to reset your secret password immediately.
As Nigeria’s largest and most favoured bookmaker NairaBET provides punters with access to over 25 unique sports types, covering a wide range of local and international sports. Considering that football is Nigeria’s number one national sport and enjoys huge support amongst its local citizenry, one would be correct in assuming that the sportsbook offers football betting as one of its primary markets with over 700 stakes.
The brand has established an excellent reputation amongst active punters for an offering of the most favourable football betting odds in the market, further bolstered by an impressive number of football betting options. Also, NairaBET showed its support by investing in the health of local football by becoming the principal sponsor of Shooting Stars SC, one of the Nigerian Premier League football teams.
Its football offering includes access to international tournaments such as the English Premier League, Bundesliga, Serie A, UEFA Champions League, US Major League Soccer, UEFA Europa League, Scottish Premiership, Portuguese Primeira Liga, Spain’s LaLiga, and the Dutch Eredivisie. In addition to its substantial investment into football, the NairaBET sportsbook also includes extensive coverage of many other international sports including:
- Rugby Union
- Rugby League
- Aussie Rules
The bookmaker provides punters with loads of flexibility regarding the type of bets taken place via a range of quite various betting options which perfectly reflects the nature of a top rated sportsbook. Football betting markets will see most events offer up to 30 individual betting options which in addition to the conventionally expected Half Time/Full-Time and Over/Under markets also includes more complex varieties including Asian Handicaps, cards, corners, as well as double chance.
The sportsbook does not merely limit its markets to football as its primary sports. It also offers a wide range of betting markets covering sporting types such as motor and horseracing. Punters have the option of placing Multiples or Singles, while the Bet Suggestion function will find the markets most likely to offer lucrative daily bets for Combination bets.
Head to Head
In the current era, a top-quality Live/In-Play betting section has become one of the most expected and sought-after products in any reliable online sportsbook. In this regard, NairaBET delivers an impressively comprehensive sports selection that provides access to a surprisingly wide range of betting markets and options. Its sports range includes coverage of tons of Football events and also offers alternative betting markets for Tennis, Volleyball, Basketball, Badminton, and Ice Hockey.
Some of the vast range of In-Play football betting options include Total Goals Over/Under, Both Teams To Score, Half-Time/Full-Time, Handicaps, Correct Score to name just a few. Unfortunately, what at first appears to be the excellent value provided by its In-Play section becomes slightly soured by the complete lack of any Live Streaming service.
As previously stated, this bookmaker’s coverage is heavily biased towards providing the best football odds on the market, which is quite understandable considering the fanatical status and immense popularity the sport enjoys amongst local punters throughout Nigeria. Besides, punters have the options to customise the sportsbook interface somewhat to suit better their needs and preferences, one of which is the ability to select any one of the following three odds formats: Fractional, Decimal, and American.
Most sportsbooks want their members to win and make a profit. To further assist them and make the challenge they face easier, most but not all online bookmakers offer their punters several additional betting products. These often vary in quality, functionality, depth, and availability, in this aspect NairaBET excels by offering several right quality products to ease the burden of their punters.
Load a Bet Code Function
Punters in the position where they absolutely must share their good winning combo with a family member or friend, but the bet is too long to rewrite or remember will find that NairaBET now makes it possible to share their bet slips directly with a close relative or friend via the Load Bet Code feature. When you have finished selecting the events, you wish to place bets on select the “Get a bet code” button located at the bottom of your bet slip which then generates a unique identifier code matching and containing all the events listed on your bet slip. Your generated identifier will automatically populate the “Load Bet Code” data field for sending and distribution to all your friends. You can then choose to share this unique code with family members or like-minded friends who then serves to allow them to place bets identical to yours.
Customer to Customer Transfer
In contrast to the Draconian security measures instituted by some online bookmakers, NairaBET even allows members to transfer money between each other. That facilitates even more accessible, and quicker ways to fund your account in an emergency should you find yourself in a predicament where have to make use of a profitable opportunity but have no immediate funds to continue placing the bet.
In keeping with its football-centric approach NairaBET via its Colossus Syndicates Jackpots betting section offers punters access to a vast amalgamation of football jackpots. It provides punters with an opportunity to place Pool bets covering a variety of outcomes across multiple football games. It carries the concept across from another form of pooled progressive jackpot betting and operates similarly, all punter bets contribute to funding a common from which all the eventual winners will share the spoils with each ratified and rewarded according to the contents of their particular wager.
Another one of NairaBET’s quite uniquely flavoured betting products is its Special Bets section, which provides punters with combo betting opportunities covering a wide variety of leagues and matches. Combo bet odds come already pre-calculated and often reveals some pretty alluring double figures.
The Special Betting section operates similar to a mini jackpots section which generally would entail you having to wager on a complete series of events. The most notable difference is that it offers no guaranteed pre-determined cash prize, but the value of the pool instead depends solely on the income generated by the pooled bets.
The sportsbook believes in leaving individual punters in complete control of their daily betting destiny and as such offers them a Cash out function which allows them to sell their bet slips back to the bookmaker. That will enable punters to profit from a sure win before the natural outcome of an event or lock down any further potential losses. While the Cash out function is a system generated a special offer, which does not remain available at all times but appears at certain strategic moments during in-play events.
Punters who love the action offered by in-play betting will find great benefit in a good quality live streaming option that allows them to follow the action on any event or events they may have placed bets on, in a Live blow-by-blow fashion. Unfortunately, NairaBET offers no such service at this moment.
Virtual Sports Section
In modern-day online sportsbooks, the availability of a comprehensive Virtual Sports section has become one of the main drawcards responsible for capturing the minds and attention of the younger generations of punters. In this aspect, NairaBET excels by offering a surprisingly wide range of virtual sports that includes sporting types such as:
- Football League
- Eurocup matches
While regularly confused with eSports, the two sporting types share one fundamental variation on the theme due to the simple fact that Virtual Sports remain a completely fictitious activity. That activity is generated entirely by a computer with the fairness of the outcome solely decided via a dedicated piece of software incorporating a specialised mathematical algorithm called a Random Number Generator (RNG).that is similar to those utilised by slot machines. In contrast, eSports events have very human competitors at the controlling end of each game.
The NairaBET casino, in another surprising twist of fate and as determined by public demand offers members a skinny and limited range of entertainment options with only a few games incorporated into each specific casino section. While the casino features a fully comprehensive menu reflecting favourites sections such as:
- Top Games
- New Games
- Keno & Bingo
- Video Slots
- Classic Slots
- Instant Win
- Scratch Cards
Each section contains remarkably few games, which aside from one or two branded favourites such as The Three Stooges: Disorder in the Court and Tokyo Nights include very little else worth getting excited about.
Lucky 6 Section
Aside from the entertainment offered by its comprehensive sportsbook and casino, NairaBET also features an instant rewards prize game named Lucky6. Lucky6 provides a Lottery based form of gameplay involving many uniquely coloured balls with each marked by unique number where punters place wagers on the sequence of numbers drawn during each game with each game’s minimum stake set at 150 nairas.
NairaBET Mobile Version
In line with most modern casinos, NairaBET chose not to feature any dedicated standalone mobile apps to offer compatibility to Android and iOS devices. Instead, the company decided to develop a well-executed mobile version of its desktop website. Due to the nature of its HTML5 based sportsbook and casino platform, the brand’s mobile version provides complete cross-platform compatibility to mobile devices directly from within their favourite browsers.
Essentially this means owners of old mobile devices no longer need to download and install any additional software that may exceed the capabilities of their device thereby receiving a new lease on the life of their mobile phone. Its mobile version presents an interface which visually appears quite similar to that of its full-sized website, retaining the same colour scheme however with menus and essential navigational links relocated to suit and maximise the inherent properties of smaller mobile touchscreens. That includes full functionality across all the features of its full-sized website including access to all HTML5 based gaming titles.
Unlike numerous of its competitors, NairaBET imposes no minimum or maximum deposit limits, and it will be your preferred financial institution which will determine any such limitations. NairaBET does, however, impose a minimum daily withdrawal limit of 1000 naira, this is in addition to a daily maximum withdrawal limit of 500,000 nairas. Uniquely, the bookmaker will not allow punters to withdraw any funding deposits but only will enable withdrawals of winnings. NairaBET only accepts the local naira (NGN) as a valid currency for funding your account. In our table below we provide more details on each of the available banking methods.
|Payment Method||Deposit Minimum||Deposit Maximum||Time for Deposit||Minimum Withdrawal||Withdrawal Maximum||Time for Withdrawal|
Security and License
Currently, both land-based and online enterprises markets and operates its services under the legal auspices of a Lagos State Lotteries Board issued a licence. As such NairaBET adheres and remains subject to the board’s regulatory stipulations and requirements and is also a registered, active member of the Association of Nigerian Bookmakers.
To promote and further its online footprint, NairaBET produced and over time developed a unique proprietary affiliate marketing program that offers partnered affiliates an opportunity to earn commissions ranging from 30% up to 50% of generated revenue. The company pays taxes according to a tiered commission structure with the tier level directly related to the number of new members to bring aboard. Interested parties considering signing up can complete an online application available via NairaBET’s affiliate page and once completed can expect feedback on the replication within one week.
After selecting my bets, can I still edit my belt slip?
Yes, the bet slip only offers you the functionality to change Multiples containing a minimum of five selections.
When requesting a withdrawal must I use the same bank account and method used to deposit the money?
No, during the withdrawal process the guidelines will prompt you to indicate the preferred bank account you wish the withdrawal to pay. However, please ensure the name on the bank account is an exact match of the name you submitted when registering with the bookmaker.
How do I reset my password if I suspect that it or my account may have become compromised?
While logged into your account, select the “My Account” link located in the top right corner, then select the Reset Password option.
Can I see details of all the previous bets that I placed?
Yes, you can. Log into your account and select “Display Account” the next page under “Transactions” select the transaction period you wish to view and select “Update”.
How do I request a withdrawal of my winnings from NairaBET?
Log into your account, select “My Account”, select “withdraw” enter the amount you wish to have paid out, then select “Withdraw Funds” to complete your request.
Why would NairaBET reverse my withdrawal payment?
Any number of reasons could cause such a reversal, but the two principal causes for setbacks are firstly when differences occur between the name you used when registering for your NairaBET account and the name appearing on the bank account. The second main reason is when the withdrawal request attempts to withdraw deposited funds, since according to the Ts&Cs you may not withdraw deposits you may only withdraw winnings.
What is a Singles bet?
The name is an accurate description of what the bet entails; it consists merely of a single bet.
Contacts and Customer Care
- Get Altitude Nigeria Limited | Suite A1 | De Cherub Mall Plaza | KM 18 | Lekki-Epe Expressway | Alpha Beach Junction | Lekki | Lagos | Nigeria
- Customer Support Email Address: email@example.com
- Affiliates Support Email Address: firstname.lastname@example.org
- On-Site Email Messaging: Yes
- Telephone Number: +234 7 00 62 47 22
- Customer Care Number: 0700 6247 2238 / 0700 NAIRABET
- Live Chat: Yes – 24/7 availability
- Facebook: Nairabet Official Facebook Page
- Twitter: Nairabet Official Twitter Profil
- Instagram: Nairabet Official Instagram
Final Verdict and Rating
Upon conclusion of our investigative period spent assessing NairaBET’s products the bookmaker delivers a product notably different from that of its Western counterparts. That is in itself a quite positive aspect since it means the bookmaker listens to its members and cares about catering to their needs. Surprisingly, Africa’s largest bookmaker features no first deposit bonus or another form of sign-up offer either at the casino or the sportsbook.
Considering the market demands and requirements of its members, we cannot fault NairaBET for its relatively low-key casino. However, the bookmaker deserves praise for its quality sportsbook as such we rate NairaBET a 8/10.